Top
NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Wednesday
Aug282019

Bud Light, The Miz Will Pop Up In Cleveland With Browns Victory Fridges For Sale

By Barry Janoff

August 28, 2019: Thanks to the NFL’s Cleveland Browns, Anheuser-Busch InBev has a case study on how to turn a losing situation into a winning marketing campaign that celebrates a team, its fans and the brand itself.

Prior to the 2018 NFL season, Anheuser-Busch installed locked Bud Light Victory Fridges filled with Bud Light  in bars and pubs throughout Cleveland, shuttered with a lock and chain that would be opened only when the hometown Browns won their first regular-season game.

The strategy was the result of the Browns going 1-16 in 2016 and then 0-16 in 2017.

The Bud Light Victory Fridges did not open following a 21-21 tie in overtime in the first game of the 2018 season, but were opened and the free beer shared on Sept. 20 following a  21-17 victory against the New York Jets, garnering national media coverage.

The Browns went 7-8 last season and are predicted for a strong season behind quarterback Baker Mayfield and new wide receiver Odell Beckham, Jr.

Since then, according to Anheuser-Busch, “The fridges have become part of Cleveland lore and a small part of the excitement around the Browns that started last season.”

Now, Bud Light Victory Fridges will be available for sale in a pop-up B.L. & Brown's Appliance Superstore in Cleveland during an event scheduled for Sept. 3-4.

The marketing-driven event comes with its own marketing, anchored by a faux infomercial starting WWE star and Browns fan The Miz.

Bud Light is the official beer sponsor for the NFL.

"Last year, when our Victory Fridges unlocked in bars across Cleveland, it created a local pandemonium in the best way possible," Andy Goeler, Bud Light vp-marketing, said via the brand.

“Since then, we've been hearing from Browns fans who want Victory Fridges of their own. So that was the inspiration behind B.L. & Brown's Appliance Superstore.”

The two-day event will be held at 1870 W. 25th St., Cleveland (1 PM-9 PM local time)

The Browns-themed store will be stocked with different smaller sizes of the original Bud Light Victory Fridges for purchase, ranging from $199.99-$299.99.

A limited number of full-size Victory Fridges will go for $599.99.

Net proceeds will benefit Browns Give Back Foundation supporting education and youth football.

As for the product itself, the Victory Fridges will not be sold with beer. But according to Anheuser-Busch, anyone 21 or older who visits the store regardless of whether or not they buy a Victory Fridge will receive a redemption code redeemable for up to $15 worth of Bud Light. The code will be redeemable Sept. 3-Sept. 26.

The faux infomercial with The Miz also has a guest appearance by the Bud Light Knight.

“I’m here to let you know that Bud Light Browns Victory Fridges are back,” The Miz yells in his best WWE voice. “We’ve got a whole store full of them. We’ve got big fridges, We’ve got small fridges. And we’ve got fridges that are big OR small!

“Come on down to B.L. & Brown's Appliance Superstore and toast the next ‘Dawg W' with an ice cold Bud Light fresh out of your own Victory Fridge."

According to Ohio-native The Miz (real name Michael Gregory Mizanin), ”As a hardcore Browns fan, having my own Bud Light Victory Fridge last season was one of the coolest things I've ever been a part of and still keeps my Bud Lights cold to this day.

“Now, with B.L. & Brown's, I'm pumped to return to Cleveland to celebrate our team and make sure Cleveland is all geared up with cold ones for this season. Go Browns!"

Support includes digital, social media (Twitter, Facebook, Instagram) and activation in Cleveland.

Anheuser-Busch hinted that The Miz might appear at the B.L. & Brown's Appliance Superstore.

What won’t be in the store?

“This year the lock and chain come separately because we expect it won't take too long to get that first win,” said Goeler.

“We are looking forward to kicking off another season in a fun way with our friends at the Browns, while also helping to give back to the Northeast Ohio community."

Back to Home Page