Top
NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar102014

Anheuser-Busch Plans Key Events For March Madness Edition Of Bud Light Hotel

By Barry Janoff

March 10, 2014: As Frank Sinatra used to sing regarding New York, "If I can make it there, I'll make it anywhere."

Anheuser-Busch is taking that to heart, transitioning its Bud Light Hotel, last seen docked in the waters off New York in conduction with the NFL's Super Bowl XLVIII, to Dallas, setting up the Bud Light Hotel in Dallas in conjunction with the NCAA Div. I Men's Basketball Tournament Final Four.

The Bud Light Hotel will be the center of a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), Anheuser-Busch is one of the top marketing spenders during the event, as is rival SABMiller, according to research and marketing firm Kantar Media.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

"For the past five years, Bud Light Hotel has been the premier party destination at Super Bowl,” Rob McCarthy, vp-Bud Light, said in a statement. “Now we’re expanding Bud Light Hotel and bringing the best parties and first-class entertainment to a different stage.”

Bud Light said it would transform to the Bud Light Hotel, open to people of legal drinking age, from April 5-8 to coincide with the Final Four, being held in AT&T Stadium, home of the Dallas Cowboys, on April 5 and April 7.

The revamped location will include such features as the Bud Light Platinum Lounge and the Bud Light Lime Poolside deck and will be stocked with Bud Light-branded signage, pillows, soaps and key cards.

Planned events include the Bud Light Watch Party (April 5); Rolling Stone Live at the Bud Light Hotel (April 6), a VIP concert that has become a mianstay of the Bud Light Super Bowl hotels, which here will feature Empire of the Sun and New Politics; and a pre-game Bud Light Tailgate party prior to the championship game (April 7).

To help marketing the Bud Light Hotel Dallas, the brand is supporting with a Bud Light Mini Hoops Challenge tournaments in local bars and restaurants nationwide. Now through March 23, consumers 21 and older who participate in the tournament will have an opportunity to win a trip to Bud Light Hotel. (Details here.)

In addition, people of legal drinking age can also attempt to win a trip to Bud Light Hotel Dallas by playing a virtual version of the Mini Hoops Challenge via Anheuser-Busch’s Fan Zone smartphone app. (Details here.)

According to McCarthy, "With an outstanding music and entertainment lineup, we expect Bud Light Hotel Dallas to be the best place to enjoy all the action of the weekend.'

Back to March Madness

Back to Home Page