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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar102014

Anheuser-Busch Plans Key Events For March Madness Edition Of Bud Light Hotel

By Barry Janoff

March 10, 2014: As Frank Sinatra used to sing regarding New York, "If I can make it there, I'll make it anywhere."

Anheuser-Busch is taking that to heart, transitioning its Bud Light Hotel, last seen docked in the waters off New York in conduction with the NFL's Super Bowl XLVIII, to Dallas, setting up the Bud Light Hotel in Dallas in conjunction with the NCAA Div. I Men's Basketball Tournament Final Four.

The Bud Light Hotel will be the center of a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), Anheuser-Busch is one of the top marketing spenders during the event, as is rival SABMiller, according to research and marketing firm Kantar Media.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

"For the past five years, Bud Light Hotel has been the premier party destination at Super Bowl,” Rob McCarthy, vp-Bud Light, said in a statement. “Now we’re expanding Bud Light Hotel and bringing the best parties and first-class entertainment to a different stage.”

Bud Light said it would transform to the Bud Light Hotel, open to people of legal drinking age, from April 5-8 to coincide with the Final Four, being held in AT&T Stadium, home of the Dallas Cowboys, on April 5 and April 7.

The revamped location will include such features as the Bud Light Platinum Lounge and the Bud Light Lime Poolside deck and will be stocked with Bud Light-branded signage, pillows, soaps and key cards.

Planned events include the Bud Light Watch Party (April 5); Rolling Stone Live at the Bud Light Hotel (April 6), a VIP concert that has become a mianstay of the Bud Light Super Bowl hotels, which here will feature Empire of the Sun and New Politics; and a pre-game Bud Light Tailgate party prior to the championship game (April 7).

To help marketing the Bud Light Hotel Dallas, the brand is supporting with a Bud Light Mini Hoops Challenge tournaments in local bars and restaurants nationwide. Now through March 23, consumers 21 and older who participate in the tournament will have an opportunity to win a trip to Bud Light Hotel. (Details here.)

In addition, people of legal drinking age can also attempt to win a trip to Bud Light Hotel Dallas by playing a virtual version of the Mini Hoops Challenge via Anheuser-Busch’s Fan Zone smartphone app. (Details here.)

According to McCarthy, "With an outstanding music and entertainment lineup, we expect Bud Light Hotel Dallas to be the best place to enjoy all the action of the weekend.'

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