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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar102014

Anheuser-Busch Plans Key Events For March Madness Edition Of Bud Light Hotel

By Barry Janoff

March 10, 2014: As Frank Sinatra used to sing regarding New York, "If I can make it there, I'll make it anywhere."

Anheuser-Busch is taking that to heart, transitioning its Bud Light Hotel, last seen docked in the waters off New York in conduction with the NFL's Super Bowl XLVIII, to Dallas, setting up the Bud Light Hotel in Dallas in conjunction with the NCAA Div. I Men's Basketball Tournament Final Four.

The Bud Light Hotel will be the center of a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), Anheuser-Busch is one of the top marketing spenders during the event, as is rival SABMiller, according to research and marketing firm Kantar Media.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

"For the past five years, Bud Light Hotel has been the premier party destination at Super Bowl,” Rob McCarthy, vp-Bud Light, said in a statement. “Now we’re expanding Bud Light Hotel and bringing the best parties and first-class entertainment to a different stage.”

Bud Light said it would transform to the Bud Light Hotel, open to people of legal drinking age, from April 5-8 to coincide with the Final Four, being held in AT&T Stadium, home of the Dallas Cowboys, on April 5 and April 7.

The revamped location will include such features as the Bud Light Platinum Lounge and the Bud Light Lime Poolside deck and will be stocked with Bud Light-branded signage, pillows, soaps and key cards.

Planned events include the Bud Light Watch Party (April 5); Rolling Stone Live at the Bud Light Hotel (April 6), a VIP concert that has become a mianstay of the Bud Light Super Bowl hotels, which here will feature Empire of the Sun and New Politics; and a pre-game Bud Light Tailgate party prior to the championship game (April 7).

To help marketing the Bud Light Hotel Dallas, the brand is supporting with a Bud Light Mini Hoops Challenge tournaments in local bars and restaurants nationwide. Now through March 23, consumers 21 and older who participate in the tournament will have an opportunity to win a trip to Bud Light Hotel. (Details here.)

In addition, people of legal drinking age can also attempt to win a trip to Bud Light Hotel Dallas by playing a virtual version of the Mini Hoops Challenge via Anheuser-Busch’s Fan Zone smartphone app. (Details here.)

According to McCarthy, "With an outstanding music and entertainment lineup, we expect Bud Light Hotel Dallas to be the best place to enjoy all the action of the weekend.'

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