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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

Budweiser, Fox Sports Team Up To Launch World Cup-Themed Documentary Series

By Barry Janoff

March 5, 2014: Budweiser, the official beer sponsor of the 2014 FIFA World Cup, has unveiled a partnership with Fox Sports to produce and air what was called a "groundbreaking documentary series" showcasing six unique soccer stories from around the globe.

The documentary-style series is part of the Anheuser-Busch brand's integrated, multi-platform "Rise As One" World Cup campaign. The series is scheduled to be broadcast in more than 55 countries.

The first installment of this series, a  Fox Sports Originals production, is scheduled to premiere on March 25 in the U.S. and Puerto Rico on Fox Sports 1.

Marketing support includes TV, Internet and such social media destinations as Facebook, Twitter and YouTube.

The launch spot comes with the theme of showing "how the beautiful game inspires the world to hope, believe and Rise As One." (See the full spot here.)
 
“The FIFA World Cup is such a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport,” Andrew Sneyd, global vp for Budweiser, said in a statement. “We are delighted to collaborate with Fox Sports on this new series and through the Rise As One campaign, to share the many defining moments of football history with the millions of fans around the globe.”

Budweiser also said that it would be lead partner of the Kicking + Screening Soccer Film Festival, an annual series of soccer cultural events that "brings together football and film enthusiasts to celebrate the beautiful game." Two episodes from the Rise As One documentary series will debut during the event, to be held in New York April 8 -11. (Details here.)

The six installments of the Rise As One series, under the auspices of veteran filmmakers Scott Boggins and Gabriel Spitzer, include:

•  Power of Unity, which looks at how the Japan Women’s National Soccer Team overcame personal and national challenges following the 2011 tsunami and Fukushima nuclear disaster to win the FIFA Women's World Cup that same year.

Breaking Barriers, in which American and Iran teams go head-to-head at the 1998 World Cup and "amid volatile politics and intense scrutiny,."

One Nation follows the French Men’s National Team during the 1998 World Cup to "help heal the racial splits within their nation and sport."

Match for Peace goes inside an exhibition match between Brazil and Haiti that brought the island nation some solace in the midst of war.

Forever Heroes follows the story of three members of the Zambia National Soocer Team 20 years after a 1993 plane crash killed their teammates and how the rebuilt club captured the African Cup of Nations.
 
World War Truce tells the story of German and British soldiers during World War I who called a temporary cease fire to play a friendly soccer game.

(Programming details here.)

“The passion and dedication that unites footballers and fans worldwide is unrivaled, incredibly inspiring, and we are thrilled to partner with Budweiser to help tell these stories,” Michael Bloom, svp-original programming for Fox Sports, said in a statement. "We think that football fans across the globe will enjoy this series and learn more about how transformative and impactful the beautiful game has been.”

Budweiser Taps Into FIFA World Cup Effort

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