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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

Budweiser, Fox Sports Team Up To Launch World Cup-Themed Documentary Series

By Barry Janoff

March 5, 2014: Budweiser, the official beer sponsor of the 2014 FIFA World Cup, has unveiled a partnership with Fox Sports to produce and air what was called a "groundbreaking documentary series" showcasing six unique soccer stories from around the globe.

The documentary-style series is part of the Anheuser-Busch brand's integrated, multi-platform "Rise As One" World Cup campaign. The series is scheduled to be broadcast in more than 55 countries.

The first installment of this series, a  Fox Sports Originals production, is scheduled to premiere on March 25 in the U.S. and Puerto Rico on Fox Sports 1.

Marketing support includes TV, Internet and such social media destinations as Facebook, Twitter and YouTube.

The launch spot comes with the theme of showing "how the beautiful game inspires the world to hope, believe and Rise As One." (See the full spot here.)
 
“The FIFA World Cup is such a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport,” Andrew Sneyd, global vp for Budweiser, said in a statement. “We are delighted to collaborate with Fox Sports on this new series and through the Rise As One campaign, to share the many defining moments of football history with the millions of fans around the globe.”

Budweiser also said that it would be lead partner of the Kicking + Screening Soccer Film Festival, an annual series of soccer cultural events that "brings together football and film enthusiasts to celebrate the beautiful game." Two episodes from the Rise As One documentary series will debut during the event, to be held in New York April 8 -11. (Details here.)

The six installments of the Rise As One series, under the auspices of veteran filmmakers Scott Boggins and Gabriel Spitzer, include:

•  Power of Unity, which looks at how the Japan Women’s National Soccer Team overcame personal and national challenges following the 2011 tsunami and Fukushima nuclear disaster to win the FIFA Women's World Cup that same year.

Breaking Barriers, in which American and Iran teams go head-to-head at the 1998 World Cup and "amid volatile politics and intense scrutiny,."

One Nation follows the French Men’s National Team during the 1998 World Cup to "help heal the racial splits within their nation and sport."

Match for Peace goes inside an exhibition match between Brazil and Haiti that brought the island nation some solace in the midst of war.

Forever Heroes follows the story of three members of the Zambia National Soocer Team 20 years after a 1993 plane crash killed their teammates and how the rebuilt club captured the African Cup of Nations.
 
World War Truce tells the story of German and British soldiers during World War I who called a temporary cease fire to play a friendly soccer game.

(Programming details here.)

“The passion and dedication that unites footballers and fans worldwide is unrivaled, incredibly inspiring, and we are thrilled to partner with Budweiser to help tell these stories,” Michael Bloom, svp-original programming for Fox Sports, said in a statement. "We think that football fans across the globe will enjoy this series and learn more about how transformative and impactful the beautiful game has been.”

Budweiser Taps Into FIFA World Cup Effort

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