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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Apr012014

Budweiser Unofficial National Holiday Opening Day Spot Goes Back To The Future

By Barry Janoff

March 31, 2014: Fresh off its effort to have MLB's Opening Day declared a National Holiday — which did not succeed on a legal basis but was a big hit on promotional and social media platforms — Anheuser-Busch's Budweiser has unveiled a commercial that the coming season by highlighting the game's past.

"Always There" retraces nearly 100 years of baseball history, including the Boston Red Sox selling Babe Ruth to the New York Yankees in 1920, Lou Gehrig's classic farewell speech in 1939 to Willie Mays' back-to-the-plate catch while running full speed to the outfield wall in the Polo Grounds during Game 1 of 1954 World Series against the Cleveland Indians, Hank Aaron breaking Ruth's career home run record in 1974 (since broken by Barry Bonds) and Cal Ripken Jr. topping Gehrig's all-time consecutive games played mark.

Most of the 30-second spot is played out in black-and-while, which then morphs to grainy color for Aaron's achievement and finally to quality color for Ripken and then living color for the final shot, which sees a fan returning to his seat in Busch Stadium in St. Louis with a Bud in his hand to watch a game in 2014.

The action is also played out via the evolution of media, from a newspaper headline that declares, "Yankees Buy Ruth and Home Run Bat for Over $100,000" (it was actually $125,000 in cash and $300,000 in loans, according to baseball historians) to fans listening to Gehrig saying over the radio, "Today, I consider myself the luckiest man on the face of the earth, to a crowd in a bar watching Mays on a small black-and-white TV, Aaron's feat on a slightly larger TV but one that shows the action in color and then Ripen Jr. rounding the field on Sept. 6, 1995 in Oriole Park at Camden Yards after his iconic record-setting game (2,131 games) with a clarity that makes it seem as if we are in the stands watching him in person. (Ripken eventually went on to play in 2,632 consecutive games.)

The spot, from Anomaly, New York, broke over the weekend and will play during MLB games across broadcast partners. (See the full spot here.)

Budweiser, the official beer of MLB as well as some 20 of its teams, has been making waves over the past few weeks via a campaign to have Opening Day declared a National Holiday by the White House. The multi-layered effort, fronted by Hall of Famers and former St. Louis Cardinal Ozzie Smith, encompassed TV, radio, POP, Smith traveling to various cities with the Budweiser Clydesdales, Internet and social media as Anheuer-Busch sought to get 100,000 signatures on a petition, the magic number needed to send the proposal on to the White House.

The TV spot received more than one million views on YouTube (see it here.)

A celebratory spot then ran, with Smith stating,"We did it, America. Over 100,000 signatures (102,919 to be exact before the petition was closed). The White House has heard us. Let's make Opening Day a holiday."

This past Friday (March 28), the petition, which was housed on the official White House's "We the People” Web site, where petitions are placed for public review and signing, the White House notified MLB and the brewer that Opening Day would not become a National Holiday, at least this year.

The news came via a letter on the "We the People" site from Josh Earnest, Principal Deputy Press Secretary.

"For more than a century, American presidents have celebrated baseball's Opening Day — from President William Taft's 1910 first pitch from the stands, to President Obama toeing the rubber at Nationals Park in 2010.

"Opening Day signals a new beginning, not only for the 30 Major League Baseball teams playing for their shot at a title, but for the millions of fans who will follow the 162-game journey — from “Play ball!” through the last out. That includes President Obama, who will be rooting for his White Sox to go all the way.

"While we are sympathetic to your pitch to make Opening Day a national holiday, it's a little outside our strike zone: creating permanent federal holidays is traditionally the purview of Congress. So, it's up to the men and women on Capitol Hill to decide whether to swing at this pitch.

"To celebrate Opening Day, we'll be honoring the 2013 World Series champions, the Boston Red Sox, here at the White House on Tuesday (April 1).

"Meanwhile, I'll spend that day visualizing what it would be like to welcome my 2014 World Series Champion Kansas City Royals to the White House. That is, after all, the best part of Opening Day: every team is tied for first place and poised to make a run at the Fall Classic.

"Thanks again for your petition and your participation in We the People."

None the less, Budweiser got its message out to more than 56,000 followers on Twitter as well as social media sites Facebook and Instagram. Former MLB players also helped to usher in the new season with Bud by ringing the Opening Day bell at NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies. The roster included Bernie Williams, John Franco, Jack Morris and Jeff Nelson.

"Opening Day is an unofficial National Holiday despite what happens with the petition," said Tim Brosnan, evp-business for MLB. "Our challenge is to make Opening Day bigger and better every year. And when you look at the response that the campaign received, that talks about how popular the game is and how marketing partners can be creative in order to reach fans."

Q&A: MLB Walks Down The Aisle With Marketing Partners, Brings The Diamond

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