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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul292013

Bryan Brothers Return To The 1930s (and '60s, '90s) To Sell Esurance At Open In 2013

By Barry Janoff

July 29, 2013: With the 2013 U.S. Tennis Open fast approaching, online insurance company Esurance has launched a multi-media marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men's doubles tennis teams.

The campaign, "Tennis for the Modern World," is anchored by TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance (and other unnamed insurance companies) to offer the best service to consumers.

This is the third year of the alliance between Esurance, a division of Allstate, and Mark and Bob Bryan.

This year's effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the U.S. Open on Aug. 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack. (Details here.)

The spot will run on network and cable, including during in U.S. Open and U.S. Open Series. The campaign also includes print, online, search, display and social media elements that will run through Sept. 9, the final day of this year's tournament. Lead agency is Leo Burnett, Chicago.

The U.S. Open will air on CBS, ESPN and Tennis Channel. In 2010, Esurance signed on as the official car insurance partner of the U.S. Open. Esurance recently expanded its tennis alliance to include sponsorship of the Emirates Airline U.S. Open Series, the six tennis events that lead to the U.S. Open.

The primary TV spot shows the Bryans in tennis outfits, using tennis racquets and playing on tennis courts in the 1930s, 1960s, 1990s and 2013. Breakout spots follow the Bryans behind the scenes and then during the filming of each of the time-period segments.

"Over the last 100 years, tennis has gotten a lot less . . . dainty.," offers a voiceover. "Racquets are less splintery. Courts more surfacey. Technology made the game a whole lot faster. And awesomer. It's a lot like how Esurance has used technology to build car insurance for the modern world. Advantage, you. Let's give it up for the modern world." (See the full spot here.)

Esurance activation also includes support of Arthur Ashe Kids' Day on Aug. 24. The Facebook destination also includes downloadable infographics highlighting the Bryans' careers as well as advancements in racquet technology, tennis fashion and doubles tennis.

U.S. Open, Esurance Add To Deal

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