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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul292013

Bryan Brothers Return To The 1930s (and '60s, '90s) To Sell Esurance At Open In 2013

By Barry Janoff

July 29, 2013: With the 2013 U.S. Tennis Open fast approaching, online insurance company Esurance has launched a multi-media marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men's doubles tennis teams.

The campaign, "Tennis for the Modern World," is anchored by TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance (and other unnamed insurance companies) to offer the best service to consumers.

This is the third year of the alliance between Esurance, a division of Allstate, and Mark and Bob Bryan.

This year's effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the U.S. Open on Aug. 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack. (Details here.)

The spot will run on network and cable, including during in U.S. Open and U.S. Open Series. The campaign also includes print, online, search, display and social media elements that will run through Sept. 9, the final day of this year's tournament. Lead agency is Leo Burnett, Chicago.

The U.S. Open will air on CBS, ESPN and Tennis Channel. In 2010, Esurance signed on as the official car insurance partner of the U.S. Open. Esurance recently expanded its tennis alliance to include sponsorship of the Emirates Airline U.S. Open Series, the six tennis events that lead to the U.S. Open.

The primary TV spot shows the Bryans in tennis outfits, using tennis racquets and playing on tennis courts in the 1930s, 1960s, 1990s and 2013. Breakout spots follow the Bryans behind the scenes and then during the filming of each of the time-period segments.

"Over the last 100 years, tennis has gotten a lot less . . . dainty.," offers a voiceover. "Racquets are less splintery. Courts more surfacey. Technology made the game a whole lot faster. And awesomer. It's a lot like how Esurance has used technology to build car insurance for the modern world. Advantage, you. Let's give it up for the modern world." (See the full spot here.)

Esurance activation also includes support of Arthur Ashe Kids' Day on Aug. 24. The Facebook destination also includes downloadable infographics highlighting the Bryans' careers as well as advancements in racquet technology, tennis fashion and doubles tennis.

U.S. Open, Esurance Add To Deal

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