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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jul192013

Brooklyn Nets Goal With Garnett, Pierce: New York, NBA Title, The World

By Barry Janoff

July 19, 2013: The Brooklyn Nets are just like every other NBA team with regards to their immediate goal: Win an NBA championship.

But the Nets and majority owner Mikhail Prokhorov, a billionaire who made his fortune in Russia, have a loftier challenge in mind: Become the league's most valuable brand not just in the U.S. but around the world.

And, en route, take over New York from the crosstown rival Knicks.

A great example of the Nets strategy was enacted Thursday during the media conference to officially welcome Kevin Garnett, Paul Pierce and Jason Terry to the team. The three players arrived via a major trade with the Boston Celtics. A fourth player, Russian-born Andrei Kirilenko, who also will be key to the Nets success in 2013-14, came via free agency and with the blessings of Prokorhov. He was unable to attend due to a prior commitment overseas.

Signage at the Barclays Center in Brooklyn was in English, Spanish and Russian. The event was also being broadcast to Russia and China, according to the team, as well as via the YES network, streamed live on the Internet and shown live on the Oculus system outside of Barclays.

The Brooklyn Nets also have developed a Web site available in Russian.

The four players already are part of the team's new marketing campaign, "Hello Brooklyn: We're In," which includes TV, radio, print, outdoor signage throughout New York and Internet.

"When I bought the team I promised to create a championship contender, a team worthy of Brooklyn," Prokhorov said at the press conference, whose new $180 million roster is the largest in the NBA. "I've done what I can. And now I think it's time for the team to [win the NBA title]."

Garnett, who has been in the NBA since 1995 (the last six with the Celtics) is featured on T-shirts that also sport his nickname, "Big Ticket." Likewise, Pierce, whose entire NBA career since 1998 was with the Celtics, gets his "The Truth" nickname on Brooklyn T-shirts. They were part of the Celtics team that won the NBA championship in 2008.

"This is a great day for Brooklyn, the organization, for basketball," Nets general manager Billy King said regarding the new players as he opened the press conference. "They are here to compete for a championship, That's our goal."

Pierce seemed hardest hit by the trade. "It's still sinking in," he said. "When I saw my Brooklyn Nets jersey in the locker room, and when I had to look for a new place to live, is when it became a reality."

Garnett opened his remarks by exclaiming, "What's up, Brooklyn!," then concurred with Pierce that leaving Boston was a difficult, but necessary move not only business wise but for the two to win another NBA title.

"It's unfortunate that we had to move, but both sides were going in different directions," said Garnett, also referring to a separate deal that saw Celtics head coach Glenn "Doc" Rivers leave to take a similar role with the Los Angeles Clippers after ten years in Boston. "In Brooklyn, you don't put a team like this together to win a series or the Eastern Conference finals. The ultimate goal is what it is. To win it all."

The Nets' quest to dethrone the two-time defending NBA champion Miami Heat will come under the direction of first-year head coach Jason Kidd, and will have to come at the expense of Eastern Conference rivals including the Chicago Bulls, Indiana Pacers and Knicks.

"The talent level in this league is high, but now have a championship roster," said Prokhorov, who arrived late to the press event, shook hands on stage with each of the players and drew a smile and this reaction from Garnett: "He's tall!" the 6'11" Garnett said to the 6'7" Pierce regarding the 6'8" Nets majority owner.

The Nets road this season will include a game against the Atlanta Hawks in London at The O2 on Jan. 16, 2014, as part of NBA Global Games London 2014.

This will be the Nets’ third trip to London, which has included a preseason game in 2008 and two regular season games vs. the Toronto Raptors in 2011. The Nets also played two preseason games in Beijing and Guangzhou in the NBA China Games in 2010.

Garnett's Celtics jersey was the fourth best-selling NBA jersey worldwide, per the most recent figures released by the NBA. He trailed only Kobe Bryant, Derrick Rose and LeBron James.

Brooklyn Nets team merchandise was fourth best-selling in the U.S. this past season behind the Knicks, Heat and Los Angeles Lakers, according to the NBA.

Winning a title likely will enhance that status.

"Making sacrifices and not having an ego," said Garnett. "That is the difference between winning and losing."

Nets 2013-14 Marketing Mantra: 'Hello Brooklyn: We're All In'

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