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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun192012

Bridgestone Expands Deal With NFL But Drops Super Bowl Halftime Show

By Barry Janoff

June 19, 2012: Bridgestone Americas Tire Operations said today that it has revised its contract with the NFL via a deal that extends through March 31, 2016.

Under terms of the new alliance, Bridgestone said it would "shift its focus from sponsoring the Super Bowl Halftime Show to reinforcing the Bridgestone brand performance message, starting at the NFL Combine and culminating at the Super Bowl." The tire company said the new alliance would enable it to engage "more closely with consumers by allowing exclusive behind-the-scenes access at key NFL events throughout the year."

The deal replaces a five-year agreement that the tire brand and the NFL signed in 2010, which would have seen Bridgestone remain as Super Bowl halftime title sponsor through Super Bowl XLIX. Bridgestone and the NFL have been official marketing parnters since 2007.

Financial terms of the revised deal were not disclosed. The NFL said that it already has initiated talks to replace Bridgestone as the Super Bowl halftime title sponsor.

“We have achieved great exposure for the Bridgestone brand through the Bridgestone Super Bowl Halftime Show and the commercials we have showcased over the past five years,” Philip Dobbs, CMO for Bridgestone Americas, said in a statement. “But this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here. It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield."

Bridgestone had been title sponsor of the Super Bowl halftime show since Super Bowl XLII (2008, replacing Pepsi), when Tom Petty & the Heartbreakers performed. Bridgestone has since had its name on the halftime show at Super Bowl XLIII (Bruce Springsteen and the E Street Band), XLIV (The Who), XLV (The Black Eyed Peas) and Super Bowl XLVI (Madonna), the longest consecutive run in Super Bowl halftime history.

Bridgestone said it would still be associated with the Super Bowl via consumer-related activation.

According to Bridgestone, the company will continue to uses its “Time to Perform” campaign to focus on "highlighting outstanding NFL team and player performances on a weekly basis via digital and broadcast media, culminating in awarding the top performance of the year during Super Bowl week."

The next Super Bowl halftime sponsorship deal might be lucrative and historic. It would start with Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans, and then could include Super Bowl XLVIII at MetLife Stadium in New Jersey, Super Bowl XLIX at the University of Phoenix Stadium in Arizona and Super Bowl L at a site still to be determined.

Bridgestone said that its marketing efforts would expand upon national advertising, consumer marketing programs and promotions and broadcast and online media elements.

According to Keith Turner, the NFL’s svp-media sales and sponsorship, “We are pleased to expand our relationship with Bridgestone Americas. Performance is core to both the NFL and to Bridgestone’s tires, and we are excited to continue working together to reach our fans in innovative ways all year round.”

"With this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer."

“The NFL has done an outstanding job of building its brand, supporting its sponsors, and generating year-round excitement,” Dobbs added. “We have seen tremendous results from our sponsorship over the past five years, and with this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer. We are looking forward to extending the Bridgestone brand’s reach throughout the entire NFL season.”

Bridgestone is also the official tire of the NHL and NHLPA and title sponsor of the Bridgestone NHL Winter Classic, the official tire of the PGA Tour, title sponsor of the World Golf Championships–Bridgestone Invitational at the Firestone Country Club in Akron, Ohio; and has naming rights to the Bridgestone Arena, home of the NHL's Nashville Predators.

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