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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan242017

B-Dubs Plans To Intercept Super Bowl Marketing With Help From Brett Favre

By Barry Janoff

January 24, 2017: Buffalo Wild Wings is not an official partner with the NFL or Super Bowl LI, but it is using one of the league’s all-time great players, Brett Favre, to bring some guerrilla marketing to the Big Game.

Favre stars in a multi-platform campaign, "What the Favre?!" which employs one of B-Dubs key marketing talking points — that customers watching sports on TV in Buffalo Wild Wings restaurants can influence the outcome of a game at a crucial time by "hitting the button" — to explain why Farve threw an NFL record 336 interceptions during his 20-year pro career.

B-Dubs and Favre — who was signed specifically for this campaign and not longer-term — will try to hijack Super Bowl conversations via TV spots, Internet, social media and activation in B-Dubs locations — including several in Houston, the site of Super Bowl LI —as Favre seeks to uncover the "real" reason why he threw so many interceptions.

Unknown to Favre, all signs seemingly point to Buffalo Wild Wings customers who rooted for Favre’s opponents and hit the button so that Favre would end up on the losing side.

The faux connection between "hitting the button" and the outcome of actual games has become a legitimate leap of faith for Buffalo Wild Wings customers.

B-Dubs said that last year, there were more than 12,000 interactions on the brand’s social media destinations "where fans called them out, asked for help or were even mad at the final result."

That included some 3,000 tweets during Game 7 of the World Series between the Chicago Cubs and Cleveland Indians, when fans from both sides asked them to intervene using "the button."
 
Now, in the lead up to Super Bowl LI, Buffalo Wild Wings is "reintroducing fans to the idea that they might actually be able to control or impact the game" between the New England Patriots and Atlanta Falcons.

According to the Minneapolis-based chain, "Over the next two weeks, Favre will uncover and share new evidence through his social channels (Twitter/Facebook/Instagram) that aims to put blame on B-Dubs for tarnishing his legacy."

People will be encouraged to join the conversation using the #HitTheButton hashtag, with Buffalo Wild Wings adding that "friends from the NFL, such as Dallas Cowboys quarterback Dak Prescott, would join in.

In the launch spot, "The Encounter," unveiled during the AFC and NFC Conference Championship games this past Sunday, Favre is seen in a field throwing passes to scarecrows dressed as NFL players. As his passes continue to go awry, he has flashbacks to his playing days, with sports announcers questioning his skills and headlines that read, "Farve Off-Target."

"It just doesn’t make sense," Favre mutters to himself.

That’s when a mysterious car driven by two "Men in Black" straight out of The X-Files or Fringe pulls up. "Mr Favre," the driver says. "We’d like to talk." Eerie music plays as text reads, “What the Favre is going on?” directing people to social media to #HitTheButton. (See the full spot here.)

In the follow-up, "Marionette," Favre is seen in the same field but unable to control his actions, as if he were a marionette whose strings were being controlled by an unseen force.

As it turns out, the Men in Black have a specially designed lap top they use to control Favre, including having him throw a football into a nearby duck pond. (See the full spot here.)

"Football legend Brett Favre has thrown his share of INTs . . . but does someone, or something, have control over him?" ponders Buffalo Wild Wings.

Additional creative will be unveiled as Super Bowl Sunday approaches.

Favre is no stranger to Super Bowl activity, having quarterbacked the Green Bay Packers to victory in Super Bowl XXXI.

In addition to his interceptions, Favre is second among the NFL’s all-time leaders with 72,838 yards passing and 508 TD passes (behind Peyton Manning’s 71,940 and 539, respectively) and is first with 6,300 completions.

He was inducted into the Pro Football Hall of Fame in 2016

Super Bowl

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