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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr222010

Brees Lands Coveted Cover On EA Sports' 'Madden NFL 11'

April 22, 2010: EA Sports has confirmed that Drew Brees, quarterback of the Super Bowl XLIV champion New Orleans Saints, will appear on the cover of Madden NFL 11. Brees was selected by consumers via the first "Change the Game" promotion, which was sponsored by Doritos.

People voting online selected Brees over Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne. Madden NFL 11 is scheduled to hit retail Aug. 10.

EA Sports said that its partnership with the Doritos brand is the first in a series of initiatives this year "which allow fans to help shape the future of the franchise."

Marketing support for the voting, which went from Feb. 4-March 15, included a promotion offering the opportunity to win a trip to the 2010 NFL Draft in New York (April 22-24) and limited-edition Nacho Cheese and Cool Ranch Doritos featuring former NFL stars and Madden NFL cover athletes Eddie George, Marshall Faulk and Shaun Alexander.

Cover athletes for Madden NFL 10 were Larry Fitzgerald of the Arizona Cardinals and Troy Polamalu of the Pittsburgh Steelers.

Visitors to the Madden NFL 11 Web site also had the opportunity to vote on three match-ups to determine which teams would be featured in the Madden NFL 11 game demo, selecting the AFC championship game between the Colts and New York Jets over a Super Bowl rematch between the Saints and Colts and a replay of the NFC title game between the Saints and Vikings.

"The Madden NFL franchise holds a special place in popular culture and the cover is a coveted position for players all over the league," Brees, who was named Super Bowl XLIV MVP, said in a statement. "I'm honored to be the first cover athlete chosen by Madden NFL fans and it's a great way to cap off an amazing year for the Saints and the city of New Orleans."

According to Rudy Wilson, vp-marketing for PepsiCo division Frito Lay, "Doritos is always looking for unprecedented opportunities to provide our fans access to the things they are most passionate about, and we are thrilled we were able to partner with EA Sports to give consumers complete control over this highly anticipated gaming moment."

Although sales of Madden NFL 10 were down almost 19% versus Madden NFL 09 in 2008, Madden NFL 10 was the top-selling video game of August. EA Sports sold nearly 1.9 million copies of Madden 10, which included figures for the Xbox 360 version (the month's best-seller with 928,000) and Madden for the PS3 (665,000), according to market research company The NPD Group, Port Washington, N.Y.

NPD also reported that U.S. retail sales of videogames, which includes portable and console hardware, software and accessories, generated revenues of more than $19.6 billion, which was an 8% decline over the $21.4 billion generated in 2008.

Q&A: Peter Moore, President, EA Sports (Posted April 8, 2010)

Fitzgerald, Polamalu Get Cover Honors For EA Sports' Madden NFL 10

EA Sports Hits The Turf Running With Madden NFL 10 Marketing

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