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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr072016

Nike Leads Marketers, Athletes To Celebrate Kobe Bryant As NBA Career Concludes

By Barry Janoff

April 7, 2016: As his days on the court wind down, Kobe Bryant's presence in marketing is ramping up.

Among his brand ambassador duties, Bryant has been talking up sports drink BodyArmor (where he also is an investor) and did an event with American Express as part of the brand's "Teammate to the Fans" campaign.

AEG, which owns and operates Staples Center, home to Bryant's Los Angeles Lakers, has unveiled in conjunction with LakersStore.com the Kobe Bryant "24 Collection," with more than 45 exclusive apparel items to commemorate his career.

The specially created high-end items feature New Era headwear, adidas jerseys and T-shirts, jackets by JH Design Jacket and a pin line with Aminco. Included is a 24 karat gold-fitted black snakeskin cap, limited edition of eight, selling for $38,248.08; and a gold leather snakeskin jacket, limed edition of 24, going for $5,824.

These are in addition to merchandise that Bryant is offering on his own Web site.

Many of the 36 different jerseys that Bryant has worn either with the Lakers, as an NBA all-star or as a member of the U.S. Men's National Basketball Team are available either via the NBA Store or the Lakers online shop.

Now, Nike has taken Bryant's marketing a step farther, declaring April 13 as "Mamba Day," a nod to his last appearance in a Lakers uniform as well as his "Black Mamba" nickname.

According to the sports gear and footwear brand, "Nike-sponsored athletes worldwide will celebrate the player many love to hate by wearing black and gold shoes, a metaphoric nod to the Bryant’s golden career fading to black on April 13."

A multi-platform push includes a spot, "Mamba that features such athletes as track and field star Sanya Richards-Ross, NFL quarterback Russell Wilson, WNBA star Natalie Achonwa, NFL wide receiver Odell Beckham Jr., pro skateboarder Eric Koston and  NBA all-stars Kyrie Irving, Paul George and Kevin Durant.
 
True to the premise, "Love him or hate him, the Black Mamba’s prolific career has fueled both joy and anger," athletes in the Nike spot express a their opinions on playing against or watching Bryant.

"He pissed me off a lot," says Durant.

"He was ready to attack at all times," offers Irving.

According to Beckham Jr., "At the end of the day it's me versus you"

And says Wilson, "He makes you fear him before you even step on the court."

Among the other estimated 200 Nike athletes who will wear the black-and-gold Mamba shoes are golfer Rory McIlroy, MLB star Mike Trout and Carli Lloyd of the U.S. Women's National Soccer Team.

Numerous other festivities are being planned for April 13, when Los Angeles hosts the Utah Jazz in Bryant’s final pro game.

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