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• Doritos Now It's Hot teaser

POLL POSITION

Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr072016

Nike Leads Marketers, Athletes To Celebrate Kobe Bryant As NBA Career Concludes

By Barry Janoff

April 7, 2016: As his days on the court wind down, Kobe Bryant's presence in marketing is ramping up.

Among his brand ambassador duties, Bryant has been talking up sports drink BodyArmor (where he also is an investor) and did an event with American Express as part of the brand's "Teammate to the Fans" campaign.

AEG, which owns and operates Staples Center, home to Bryant's Los Angeles Lakers, has unveiled in conjunction with LakersStore.com the Kobe Bryant "24 Collection," with more than 45 exclusive apparel items to commemorate his career.

The specially created high-end items feature New Era headwear, adidas jerseys and T-shirts, jackets by JH Design Jacket and a pin line with Aminco. Included is a 24 karat gold-fitted black snakeskin cap, limited edition of eight, selling for $38,248.08; and a gold leather snakeskin jacket, limed edition of 24, going for $5,824.

These are in addition to merchandise that Bryant is offering on his own Web site.

Many of the 36 different jerseys that Bryant has worn either with the Lakers, as an NBA all-star or as a member of the U.S. Men's National Basketball Team are available either via the NBA Store or the Lakers online shop.

Now, Nike has taken Bryant's marketing a step farther, declaring April 13 as "Mamba Day," a nod to his last appearance in a Lakers uniform as well as his "Black Mamba" nickname.

According to the sports gear and footwear brand, "Nike-sponsored athletes worldwide will celebrate the player many love to hate by wearing black and gold shoes, a metaphoric nod to the Bryant’s golden career fading to black on April 13."

A multi-platform push includes a spot, "Mamba that features such athletes as track and field star Sanya Richards-Ross, NFL quarterback Russell Wilson, WNBA star Natalie Achonwa, NFL wide receiver Odell Beckham Jr., pro skateboarder Eric Koston and  NBA all-stars Kyrie Irving, Paul George and Kevin Durant.
 
True to the premise, "Love him or hate him, the Black Mamba’s prolific career has fueled both joy and anger," athletes in the Nike spot express a their opinions on playing against or watching Bryant.

"He pissed me off a lot," says Durant.

"He was ready to attack at all times," offers Irving.

According to Beckham Jr., "At the end of the day it's me versus you"

And says Wilson, "He makes you fear him before you even step on the court."

Among the other estimated 200 Nike athletes who will wear the black-and-gold Mamba shoes are golfer Rory McIlroy, MLB star Mike Trout and Carli Lloyd of the U.S. Women's National Soccer Team.

Numerous other festivities are being planned for April 13, when Los Angeles hosts the Utah Jazz in Bryant’s final pro game.

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