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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb052014

It Pays To Tease: How Brands Got $31M In ROI With Pre-Super Bowl Ad Blitz

By Barry Janoff

February 4, 2014: Does it pay to run a 30-second TV spot at the cost of $4 million, even if it potentially airs in front of 112.2 million viewers?

Companies that advertised on Fox during the national broadcast of Super Bowl XLVIII would say yes, but also are quick to add that they get a lot more than 30 seconds of fame to showcase their wares.

Even before an spots aired during Super Bowl XLVIII, ten brands including Anheuser-Busch's Budweiser and Bud Light, Volkswagen, Jaguar and Axe realized some $31.5 million in media value by pre-screening either their Super Bowl ads or teaser ads on YouTube.

The figure is based on a return on investment analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services and a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor,

Front Row said these "before-kickoff values" are based on its proprietary YouTube Spot Value (YSV) algorithm. The exposure and value for each of the brands are built upon factors including the "number of unique views, integration, timing, release dates, and other salient metrics."

The YouTube views were counted until 6 PM (ET) on Feb. 2, the day of Super Bowl XLVIII, per Front Row.

Budweiser's "Puppy Love" led this list with 34 million views on YouTube and $9.9 million in YSV. Bud Light's "Up For Whatever" was second with 6.9 million YouTube views and $7.5 million in YSV, according to Front Row. (Editor's note: The commercial with Don Cheadle, Arnold Schwarzenegger and others has hit the 13 million mark on YouTube.)
 
“The viral marketing strategy employed by the top spending Super Bowl brands certainly exceeded many marketers expectations," said Eric Smallwood, svp-marketing and research for Front Row. "The sub-culture fostered by Super Bowl advertising lends perfectly to the success of launching the spots before they run on network TV.”

The top ten brands who advertised during Super Bowl XLVIII based on Front Row's YouTube Spot Value:

Budweiser: "Puppy Love" 34M YouTube views, $9.9M YSV
Bud Light: "Up For Whatever" 6.9M YouTube views, $7.5M YSV
Volkswagen: "Wings" 9.4M YouTube views, $2.7M YSV
Jaguar: "Rendezvous-Villains" 6.9M YouTube views, $2M YSV
Hyundai Elantra: "Nice" 12M YouTube views, $1.9M YSV
Budweiser: "Hero's Welcome" 6.3M YouTube views, $1.8M YSV
Toyota Highlander: "No Room For Boring" 5.5M YouTube views, $1.7M YSV
Axe: "Make Love, Not War" 5.1M youTube views, $1.5M YSV
SodaStream: "Sorry, Coke and Pepsi" 9.2M YouTube views, $1.5M YSV
Chevrolet: "Romance" 4.4M YouTube views, $1.3M YSV

Source: Front Row Analytics

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