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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct162018

Beats, Nike, Marketing Partners Welcome “King” James To L.A. In Royal Fashion 

By Barry Janoff

October 16, 2018: By tradition, every new king is feted with a coronation.

And although LeBron James is entering his 16th season in the NBA, this will be his first with the Lakers, and marketing partners are rolling out the red carpet for his official coming-out party in Los Angeles.

And the Lakers and Los Angles are ready to party like its 2018.

Among the companies planning to fete King James for his first regular season game in Staples Center in a Lakers uniform (Oct. 20 vs. the Houston Rockets): Nike, Foot Locker, Beats by Dre, ESPN (which is carrying the game nationally) and such team partners as Tissot and MGM Resorts International — both of whom are also NBA partners — as well as Wish, which is the Lakers jersey-patch sponsor.

The recently released NBA 2K19 20th Anniversary Edition features James on the cover.

Beats, which in September signed a multi-year deal to become the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball, will debut its first official NBA-themed commercial on Oct. 18, "The Game Will Never Sound The Same," showing how James is getting ready for his first official game with the Lakers, and how Los Angeles has prepared for him.

The spot plays out to "California Love" from 2Pac featuring Dr. Dre and Roger Troutman.

In addition, Beats will be running the first full "Story Takeover" on NBA Instagram, with content surrounding James’ home opener, featuring LeBron wearing Beats from his locker room arrival through post-game.

Beats has also commissioned a mural of James in downtown Los Angeles, among other activation.

Nike has a new LeBron 16 “King” wine-and-gold shoe hitting the market this week — complete with an image of James sitting on a king’s throne — with Lakers’ purple-and-gold kicks and multi-media marketing soon to follow.

The “Swish” has also adorned a building near Staples Center with a huge James billboard, showing him from the back in his No. 23 Lakers jersey with text, “It’s only a crazy dream until you do it. Just do it.” There are about a dozen such billboards throughout Los Angeles.

Nike and Foot Locker have launched the second year of a pop-up House Of Hoops Courtside, which will travel across the country, with the first stop at LA Live outside Staples Center this week and weekend.

Other James marketing partners planning to support his move to Los Angeles this season include Sprite, Kia, Intel and Upper Deck.

According to online ticket marketplace StubHub, the Lakers are the most in-demand team on their site, with ticket requests to see the team having increased by 427% over last season following the off-season signing of James.

The Lakers' home opener on Oct. 20 is the “most in-demand game of the season,” with average ticket prices going for more than $900 on StubHub.

"The overwhelming demand for Lakers tickets is a testament to the value of star power on a team, with fans excited to see LeBron in his new home," Scott Jablonski, StubHub's general manager of NHL, NFL and NBA, said via the company.

"It's not often that we see this large of a spike in demand for a team that already led sales the season before. There are only a handful of athletes in the world who can make an impact on ticket demand like LeBron can."

The demand for anything LeBron includes sales of his Lakers Nike jersey and Nike basketball shoes.

LeBron’s Lakers jersey has been the top-selling NBA jersey on eBay this off-season, with more than 12,000  sold since he signed with Los Angeles on July 2.

Sales of his LeBron 15 signature shoe on eBay (which is a division of StubHub) doubled that of former teammate Kyrie Irving's Nike Kyrie 4, according to the company.

Off the court, James is making the most of his move to Hollywood via deals through his SpringHill Entertainment with likes of CBS, HBO and Showtime.

In 2017-18, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17, according to research and consulting firm ESP Properties, Chicago.

That sponsor spend figure will go even higher this season, driven in large part by James' “rookie” season with the Lakers, which will be a catalyst not only for national marketing and local effort in Los Angeles, but also in cities in which the team will visit.

Ticket Demand For Lakers, James Up 400% On StubHub

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