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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan232018

Consumers Reward MLB, Pepsi, Hyundai Even As They Redefine Brand Loyalty

By Barry Janoff

January 23, 2018: Stating that “‘Business as usual’ won’t cut it in today’s brandscape,” brand engagement and customer loyalty research consultancy Brand Keys has unveiled its 23rd annual Customer Loyalty Engagement Index, covering 84 categories and 761 brands.

Although consumer needs and priorities are continually shifting and being redefined, Brand Keys said this study marked a change of historic proportions.

“This is the first time since the Index was initiated nearly 25 years ago where basic tenets of consumer loyalty and engagement have been turned upside-down,” Robert Passikoff, president for Brand Keys, New York, said upon the release of the report.

“We’ve never encountered such value-adjustments before. But then, we haven’t seen this level of political polarization and social turmoil occurring at the same time since we began taking these assessments,” said Pasikoff.

Brand Keys noted that how consumers view a category, and how they compare competing brands, changed dramatically in 94% of the measured categories. That shift resulted in brand engagement and loyalty transformation and an accompanying shift in brand leadership of 58%, per the study.

Considering the upheaval being revealed among consumer tastes, brands that topped the list in each of their specific categories have plenty of reason to smile.

MLB, for example, appears to be thriving in a landscape where the NFL has taken a hit due to political and other factors.

MLB was named No. 1 in the Major League Sports category, which follows its claiming of the No. 1 from the NFL after ten years in the the 2017 Brand Keys Sports Fan Loyalty Index.

According to Passikoff, “The brand whose drivers come closest to meeting — or even exceeding —those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.”

Among the other leaders in the Customer Loyalty Engagement Index:

Reebok was tops among Athletic Footwear

Pepsi was No. 1 in Soft Drinks, Diet Pepsi in the Diet Soda division

• PepsiCo siblings Doritos led Snacks-Tortillas and Lay’s topped Snacks-Potato Chips

Red Bull led Energy Drinks

• Chick-fil-A topped QSR

• Big 5 Sporting Goods was the leader in Retail - Sporting Goods

Lego was No. 1 in the Toys category

Hyundai was the leader in Automotive

• Delta topped Airlines

Coors was the No. 1 regular beer, Miller Lite the No. 1 light beer

Jack Daniel’s topped Whiskey

• Skyy Vodka led its category

Google was named as the top Search Engine

• Facebook and Instagram tied for top Social Networking site

“The concept of brand engagement is pretty straightforward,” said Passikoff. “Consumers have an Ideal in mind for every product and service; it’s a yardstick to measure brands.”

However, he stressed, “Decision-making has become increasingly more emotionally driven over the past decade. But the addition of tribal political and activist social values has transformed the brand space into something marketers have never faced. ‘Business as usual’ won’t cut it in this brandscape.”

According to Brand Keys, the top five sectors reacting most to values associated with Social Activism, including Empathy, Equality, Empowerment, Individualism, and Pride, were:

1. Retail (all sectors)
2. Restaurants (all sectors)
3. Social Networking
4. Smartphones
5. Consumer Packaged Goods

Concurrently, the top five sectors reacting most to values like Personal Responsibility, Moral Order, Family Values, Fiscal Conservatism, and Established Social Structures, all associated with Political Tribalism were:

1. Broadcast and Cable News
2. Online Brokerage
3. Banks / Credit Cards
4. Automotive
5. Hotels (luxury)

“The result is a massive change in what consumers want and equally massive gaps between what they want and what brands are seen as capable of delivering,” said Passikoff. “Happily, brand engagement metrics can help identify and close that gap and help marketers stay on the path to profitability.”

For the 2018 Customer Loyalty Engagement Index survey, 50,527 consumers, 16-65 years of age from the nine U.S. Census Regions, self-selected the categories in which they are consumers and the brands for which they are customers.

Among them, 50% were interviewed by phone, 35% via face-to-face interviews and 15% online.

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