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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr142011

Tom Brady, Bryce Harper Get 'Drafted' By Under Armour

Bryce Harper made the cover of SI in June 2009, and in 2011 signed with Under Armour.April 13, 2011: Under Armour continues to build its marketing deals across the sports landscape, signing 18-year-old Bryce Harper to a multi-year alliance.

Harper was the No. 1 overall selection in the 2010 MLB Draft by the Washington Nationals. He currently plays outfield with the Nationals' Class A Hagerstown (MD) Suns. Financial terms of the deal were not released.

Under Armour recently signed highly touted quarterback Cam Newton from Auburn and wide receiver Julio Jones from Alabama, both of whom are expected to be selected in the first round of the 2011 NFL draft on April 28.

The Baltimore-based performance and sportswear company has also unveiled an NFL draft-related promotion with quarterback Tom Brady of the New England Patriots. Under Armour is offering consumers the opportunity to attend a "draft day chat" with Brady that is scheduled to take place on April 29.

Now through April 22, consumers are being asked to visit Under Armour's Facebook page to submit photos of themselves "Getting Charged Up." Under Armour founder and CEO Kevin Plank will select 12 winners, each of whom will be allowed to invite a guest to join him/her at the Draft Chat. (Full details here.)

Four-time Pro Bowl quarterback and NFL analyst Boomer Esiason will moderate the Draft Chat, which also will be broadcast live on Under Armour's Facebook page and on Ustream.tv.

Brady is scheduled to appear in various in-store and advertising promotional campaigns for Under Armour, including activation to support the recent launch of the company's Charged Cotton collection. 

Harper joins an Under Armour MLB roster that also includes 2010 NL rookie of the year Buster Posey of the World Champion San Francisco Giants, Washington Nationals teammate Ryan Zimmerman, Baltimore Orioles catcher Matt Wieters, and Jose Reyes of the New York Mets.

Under Armour is running an NFL Draft promotion offering chat time with Tom Brady.Also among Under Armour spokesmen are Brandon Jennings of the NBA's Milwaukee Bucks, NFL players Miles Austin of the Dallas Cowboys and Anquan Boldin of the Baltimore Ravens and pro golfers Steve Marino, Hunter Mahan and Ross Fisher.

According to the Baltimore-based company, Harper will wear Under Armour cleats and apparel during games and will be featured in various POP and advertising promotional campaigns.

“While Bryce Harper’s raw talent is impressive, it is his hunger for greatness and his commitment to training that have put him on a trajectory for great success,” Matt Mirchin, svp-sports marketing for Under Armour, said in a statement. “Bryce is an electrifying athlete, and we look forward to partnering with him as he begins his professional career and as he helps carry the torch for the next generation of Under Armour athletes.”

According to Harper, “I’m excited to join the Under Armour family, which has shown such a strong commitment to helping young baseball players – and elite athletes in multiple sports – elevate their game. I admire Under Armour’s dedication to training and their desire to be the best. Their apparel and footwear are second to none, which makes this partnership a great fit.”

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