Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr142011

Tom Brady, Bryce Harper Get 'Drafted' By Under Armour

Bryce Harper made the cover of SI in June 2009, and in 2011 signed with Under Armour.April 13, 2011: Under Armour continues to build its marketing deals across the sports landscape, signing 18-year-old Bryce Harper to a multi-year alliance.

Harper was the No. 1 overall selection in the 2010 MLB Draft by the Washington Nationals. He currently plays outfield with the Nationals' Class A Hagerstown (MD) Suns. Financial terms of the deal were not released.

Under Armour recently signed highly touted quarterback Cam Newton from Auburn and wide receiver Julio Jones from Alabama, both of whom are expected to be selected in the first round of the 2011 NFL draft on April 28.

The Baltimore-based performance and sportswear company has also unveiled an NFL draft-related promotion with quarterback Tom Brady of the New England Patriots. Under Armour is offering consumers the opportunity to attend a "draft day chat" with Brady that is scheduled to take place on April 29.

Now through April 22, consumers are being asked to visit Under Armour's Facebook page to submit photos of themselves "Getting Charged Up." Under Armour founder and CEO Kevin Plank will select 12 winners, each of whom will be allowed to invite a guest to join him/her at the Draft Chat. (Full details here.)

Four-time Pro Bowl quarterback and NFL analyst Boomer Esiason will moderate the Draft Chat, which also will be broadcast live on Under Armour's Facebook page and on Ustream.tv.

Brady is scheduled to appear in various in-store and advertising promotional campaigns for Under Armour, including activation to support the recent launch of the company's Charged Cotton collection. 

Harper joins an Under Armour MLB roster that also includes 2010 NL rookie of the year Buster Posey of the World Champion San Francisco Giants, Washington Nationals teammate Ryan Zimmerman, Baltimore Orioles catcher Matt Wieters, and Jose Reyes of the New York Mets.

Under Armour is running an NFL Draft promotion offering chat time with Tom Brady.Also among Under Armour spokesmen are Brandon Jennings of the NBA's Milwaukee Bucks, NFL players Miles Austin of the Dallas Cowboys and Anquan Boldin of the Baltimore Ravens and pro golfers Steve Marino, Hunter Mahan and Ross Fisher.

According to the Baltimore-based company, Harper will wear Under Armour cleats and apparel during games and will be featured in various POP and advertising promotional campaigns.

“While Bryce Harper’s raw talent is impressive, it is his hunger for greatness and his commitment to training that have put him on a trajectory for great success,” Matt Mirchin, svp-sports marketing for Under Armour, said in a statement. “Bryce is an electrifying athlete, and we look forward to partnering with him as he begins his professional career and as he helps carry the torch for the next generation of Under Armour athletes.”

According to Harper, “I’m excited to join the Under Armour family, which has shown such a strong commitment to helping young baseball players – and elite athletes in multiple sports – elevate their game. I admire Under Armour’s dedication to training and their desire to be the best. Their apparel and footwear are second to none, which makes this partnership a great fit.”

Back to Sponsorships

Back to Home Page