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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May032011

Now Batting For Dunkin': Ortiz, Pedroia, Crawford, Gonzalez, Francona

May 2, 2011: Dunkin' Donuts wants to know, "What can Red (as in Boston Red Sox) and Green (as in Green Monster) do for you?"

The QSR destination is extending its "What Are You Drinkin'?" campaign to include four members of MLB's Red Sox and their manager: David Ortiz, Dustin Pedroia, Carl Crawford, Adrian Gonzalez and Terry Francona, respectively.

Canton, Mass.-based Dunkin' Donuts said the quintet would appear in a series of Dunkin' Donuts TV spots as well as radio, out-of-home and Internet. It will run throughout the Red Sox season.

Launched in January, the "What Are You Drinkin'?" campaign "celebrates its guests' dedication and passion for Dunkin' Donuts coffee [and] reinforces customers' unique connection to the brand. Lead agency is Hill Holliday, Boston.

Previous members of the Red Sox who appeared in Dunkin' Donuts marketing include former players Johnny Damon, Curt Schilling and current player Jonathan Papelbon. Ray Allen of the Boston Celtics is among the other local pro athletes signed with Dunkiin' Donuts.

The players and their manager were introduced during a media event at a Boston Dunkin' Donuts location on May 2, during which the new TV spots were unveiled.

The new effort also included a hundred Dunkin' Donuts customers who won tickets to a special "What Are You Drinkin' Fenway?" lunch through radio and Twitter and Facebook promotions.

The campaign piggy-backs with Dunkin' Donuts' "Caught Cold" effort. Since October, Dunkin’ Donuts has been rewarding its Iced Coffee consumers with free tickets to Boston Bruins and Boston Celtics games via an interactive promotion.

"Nothing says New England like combining Dunkin' Donuts with the Boston Red Sox. This campaign highlights how the team runs on Dunkin'."

Dunkin' Donuts said it would present free Red Sox tickets every Wednesday throughout the summer to anyone "Caught Cold" drinking a Dunkin' Donuts Iced Coffee. (Full details here.)

"Nothing says New England like combining Dunkin' Donuts with the Boston Red Sox," Michael Mahon, manager of field marketing for Dunkin' Donuts in Boston, said in a statement. "This campaign highlights how the team runs on Dunkin' — whether it's iced coffee with a turbo shot for Pedroia or an iced mocha coffee for Gonzalez — the customization and energy options we provide for our loyal guests is uniquely Dunkin'."

Dunkin' Donuts Ices Deal With Boston Bruins Rookie

Ray Allen Joins The Dunkin' Donut Team

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