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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Oct022018

WNBA President Lisa Borders Leaving League To Become CEO For Time’s Up

NYSJ Sports-Entertainment Business News Service

October 2, 2018:
Lisa Borders, who was named WNBA president in 2016, is voluntarily leaving the league to become the first president and CEO for Time’s Up Legal Defense Fund, which “provides subsidized legal support to those who have experienced sexual harassment, assault, or abuse in the workplace.”

The NBA said that the search for a new WNBA president would “commence immediately.”

During the interim, NBA deputy commissioner Mark Tatum will be acting WNBA president.

The NBA did not share a list of potential candidates for WNBA president.

The next president would be the fifth in WNBA history, following Val Ackerman (1996-2005), Donna Orender (2005-2010), Laurel Richie (2010-2015) and Borders.

“We are extremely grateful for Lisa’s leadership and tireless commitment to the WNBA,” NBA commissioner Adam Silver said via the league.

“This is a natural transition for Lisa knowing what a champion she is for issues involving women’s empowerment and social justice and fortunately for us, she leaves the league with strong tail winds propelling it forward.”

Prior to joining the WNBA, Borders served as chair for the Coca-Cola Foundation and vp-global community affairs for The Coca-Cola Company; was president of the City Council and Vice Mayor for Atlanta; and was president of the Grady Health Foundation, the fundraising arm of Grady Health System.

According to Borders, “It has been an honor and my absolute privilege leading the WNBA and being part of what it stands for. I want to thank Adam for giving me the opportunity and support to help grow this league.

“I am most proud of the W players for their amazing talents on the court and their dedication to making an impact in their communities. I look forward to continuing my support for the W in my new role with Time’s Up.  I will always be the W’s biggest advocate and fan.”

With Time’s Up, Borders will “continue the organization’s work to ensure equal opportunity and protection for all working women, seizing this unprecedented moment and transforming it into meaningful and institutionalized change across culture, companies and laws.”

In 2017, the WNBA recorded its highest regular-season attendance in six years.

In 2018, the WNBA delivered its most-watched season in four years, with combined viewership across ESPN networks and NBA TV up double digits, according to the NBA.

This past season, the WNBA launched “Take a Seat, Take a Stand,” a marketing campaign and platform that donates a portion of WNBA ticket proceeds to designated nonprofit organizations committed to empowering women and girls.

The 2019 season begins in May.

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