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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul122010

New TV Spot Builds On Bank Of America's MLB All-Star Game Activation

July 12, 2010: Bank of America, the official bank of Major League Baseball, said it would debut a TV spot during the 2010 All-Star Game, the first time in three years that the financial firm has unveiled a baseball-themed creative during the Midsummer Classic.

The 30-second spot, "Stitching," will break on Fox on July 13 and also run during the game on the scoreboard at Angel Stadium of Anaheim. According to BofA, it celebrates the company’s "long-standing commitment to America’s national pastime and how the game provides opportunities to bring individuals and communities together." Lead agency is Hill, Holliday, Connors, Cosmopulos, Boston.

The commercial is part of a Bank of America's campaign supporting the All-Star Game and surrounding events. Bank of America has deployed more than 250 associate volunteers to assist in baseball-themed community events benefiting organizations such as Little League Challenger Division and Rebuilding Together in and around Orange County, which ties to MLB’s overall theme of “Going Beyond” and giving back to the community.


Those hours are part of the company’s previously announced “Million Hour Challenge,” a pledge by the company’s more than 280,000 associates around the world to donate one million volunteer hours by the end of 2010.

The All-Star Game Charity 5K & Fun Run presented by Sports Authority and Nike and supported by Aquafina, Bank of America, Firestone, Gatorade and Getty Images on July 11 set records for total attendance with 9,209 participants and money raised with more than $200,000 in proceeds. That amount is more than double the 2009 total raised in St. Louis thanks to increased sponsor support of the event. Proceeds are going to four cancer charities: Stand Up to Cancer, Susan G. Komen for the Cure, Prostate Cancer Foundation and City of Hope.

The commercial itself does not show any baseball players but, instead focuses on a baseball being stitched. A voiceover offers, "For well over a century, baseball has been helping bond parents and children, unite communities, close generation gaps, overcome language barriers, seal friendships, patch up differences and instill civic pride. Bank of America is a proud supporter of our national pastime and the opportunities it provides to bring us all closer together."

“The story of baseball is an important part of our American culture and our country’s passion for it exemplifies our collective and enduring optimistic spirit and sense of community,” Meredith Verdone, brand, advertising, research and sponsorship executive for Bank of America, said in a statement. “We understand and share these deeply rooted American-held values through our sponsorship of Major League Baseball, and our new TV ad serves as a reminder that these values make us stronger as a nation.”

According to Tim Brosnan, evp-business for MLB, “Major League Baseball is committed to giving back to the community and celebrating baseball’s unique place in the fabric of society and in the lives of our fans. We’re proud that Bank of America shares our values, and this new ad is a touching reminder of everything that baseball means to us all.”

Bank of America has been the official bank of MLB since 2004. BofA is also an official sponsor of the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Diego Padres, San Francisco Giants and St. Louis Cardinals, as well as dozens of Minor League clubs.

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