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• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov032017

BodyArmor Strengthens UFC Alliance With Athletes, New Knockout Drink, Marketing

By Barry Janoff

November 2, 2017: Last month, BodyArmor signed a multi-year deal to become the official sports drink for UFC, beginning with the 2018 season.

BodyArmor has already upped the ante, unveiling a flavor, Knockout Punch, co-branded with UFC, as well as signing the first four UFC fighters to its roster of athlete endorsers.

The news came on the eve of UFC 217, being held in New York’s Madison Square Garden on Nov. 4, during a press conference attended by one of BodyArmor’s largest investors, NBA icon and entrepreneur Kobe Bryant.

Also in attendance were UFC president Dana White and Mike Repole, co-founder and chairman for BodyArmor.

The four new UFC BodyArmor athletes are UFC bantamweight champion Cody Garbrandt, UFC heavyweight Francis Ngannou, UFC strawweight Cynthia Calvillo and UFC strawweight Michelle Waterson.

All but Watson were at the event in Madison Square Garden.

"It's a perfect fit all the way around, and we could not be more excited,” said White.

Bryant echoed that thought. offering, “It's just the beginning of a great relationship and a great partnership.”

The new flavor will be available in January. Marketing will support, featuring the new UFC brand ambassadors.

“We’re excited to join Team BodyArmor,” offered Garbrandt. “We’re taking over the Octagon.”

With the help of UFC, BodyArmor’s goal is to take down the giants in the sports-energy drink category, led by Gatorade.

It has numbers to back that up, including 110% increase in sales from last year, per BodyArmor.

“With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC,” Repole, who co-founded and built VitaminWater and then sold it to Coca-Cola for more than $4 billion, said when the deal with UFC was unveiled.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Dez Bryant, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas (of the hometown New York Knicks), Richard Sherman and Dustin Johnson.

Bryant is the third-largest investor in the brand, according to BodyArmor.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

UFC Deal Takes BodyArmor To The Octagon And Beyond

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