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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar202019

BodyArmor Brings Full-Court Press, Kobe, Harden To March Madness Campaign

By Barry Janoff

March 20, 2019: Seeking to have a massive impact in its first year as an official NCAA partner, BodyArmor Sports Drink has launched what it called the largest campaign in company history.

BodyArmor, which signed a multi-year deal in November to replace Powerade as the official sports drink for the NCAA and its 90 championships, including March Madness, will cover both the men’s and women’s basketball tournaments with TV, digital, social media, radio, out-of-home, in-arena signage and product placement and fan experiential marketing.

The effort was created under the auspices of NBA icon Kobe Bryant, who is one of the brand’s largest shareholders behind founder and chairman Mike Repole and Coca-Cola. (Powerade is also a Coca-Cola brand.)

As part of the agreement, BodyArmor’s logo will be seen on coolers, cups, water bottles, sidelines and bench areas at both NCAA hoops championships; and will be available in all sideline coolers and in locker rooms.

The TV leg of the campaign will debut during the first round of the NCAA Men’s Basketball Tournament (March 21) on CBS, TBS, TNT and truTV, as well as other sports networks, and run through the men's and women's Final Four and National Championship games.

Support also includes the BodyArmor Bracket Challenge, which invites people to fill out a tournament bracket on NCAA.com to see how they fare against a team of BodyArmor athlete endorsers.

The spot features NBA James Harden and Donovan Mitchell in a continuation of the brand’s campaign unveiled last year.

The creative takes a swipe at BodyArmor’s sports drink competitors — in particular category-leading Gatorade — showing Harden and Mitchell using a rotary-dial phone, a ribbon-cartridge typewriter and other obsolete tools.

The commercial asks, “James Harden and Donovan Mitchell wouldn't use outdated technology to fill out their NCAA March Madness brackets, so why would they drink an outdated sports drink?”

“We wouldn’t,” reply Harden and Mitchell.

Ads that broke last year also showed such athletes as  Harden, Mike Trout, Kristaps Porzingis and Skylar Diggins-Smith rejecting antiquated equipment and sports drinks in favor of BodyArmor.

BodyArmor said the campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink.

“BodyArmor, with natural flavors & sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, provides superior hydration for today’s athletes.” 

The company said the campaign comes at a “pivotal time” in it’s growth.

BodyArmor said it has seen triple-digit growth in the sports drink category for five straight years and was on pace to exceed $400 million dollars in retail sales by the end of 2018.

The BodyArmor line includes BodyArmor Sports Drink, BodyArmor Lyte and BodyArmor SportWater. 

The campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink."

"The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events in all of sports, and we are thrilled that BodyArmor is going to be the hydration brand for teams and student-athletes participating in NCAA championships," Repole said via the company when the deal was signed with the NCAA.

"We know that athletes at every level are already choosing BodyArmor as their sports drink and we are excited for the opportunity to hydrate the country's best collegiate athletes as they compete at the highest level."

BodyArmor is also the official sports drink for the UFC, Spartan Race and Team Penske.

In addition to Bryant, BodyArmor endorsers and investors include Mookie Betts, James Harden, Dustin Johnson, Andrew Luck, Kristaps Porzingis, Megan Rapine, Anthony Rizzo, Diana Taurasi, Klay Thompson, Mike Trout, Richard Sherman and Skylar Diggins-Smith.

BodyArmor Powers In As Official Sports Drink For NCAA, March Madness

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