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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep182013

BodyArmor SuperDrink Adds Some (Andrew) Luck To Its Investment, Marketing Efforts

By Barry Janoff

September 17, 2013: Last year, his first season in the NFL, Andrew Luck became one of the top young quarterbacks in the league.

Now, Luck is trying his success on Madison Avenue.

BodyArmor SuperDrink has signed the Indianapolis Colts' signal caller to multi-year deal and also said that Luck would become a brand partner and investor.

Financial terms were not disclosed.

Luck is joining a BodyArmor roster that has strong leadership — company chairman Mike Repole was co-founder of VitaminWater, whose parent company, Glaceau, was acquired by Coca-Cola for more than $4 billion in 2007 — and a strong athlete roster.

In addition to Luck, BodyArmor spokespersons include Mike Trout (Los Angeles Angeles), Buster Posey (San Francisco Giants), Rob Gronkowski (New England Patriots) Ray Rice (Baltimore Ravens), LeSean McCoy (Philadelphia Eagles) and Jason Pierre-Paul (New York Giants).

As part his agreement, Luck will appear in national and regional advertising, participate in brand events and campaigns and will "play a role in future product testing around the science of the SuperDrink," according to the company.

The partnership launched with a BodyArmor SuperDrink “#MoreThanLuck” promotion this week, which asks consumers via mobile and social media how their success relies on preparation rather than luck. People who participate will be eligible for the opportunity to work with Luck in a private coaching session. (Details here.)

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team. [But] don't think this is going to stop me from sacking you."

According to BodyArmor, Luck began using the product during the off-season felt it helped his performance.  His reps contacted BodyArmor executives, which eventually led to the partnership.

However, being part of the BodyArmor roster apparently will not prevent his fellow endorsers from doing their jobs on the football field.

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team," Jason Pierre Paul wrote on Twitter. "[But] don't think this is going to stop me from sacking you."

Gronk Gets Busy For BodyArmor

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