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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep182013

BodyArmor SuperDrink Adds Some (Andrew) Luck To Its Investment, Marketing Efforts

By Barry Janoff

September 17, 2013: Last year, his first season in the NFL, Andrew Luck became one of the top young quarterbacks in the league.

Now, Luck is trying his success on Madison Avenue.

BodyArmor SuperDrink has signed the Indianapolis Colts' signal caller to multi-year deal and also said that Luck would become a brand partner and investor.

Financial terms were not disclosed.

Luck is joining a BodyArmor roster that has strong leadership — company chairman Mike Repole was co-founder of VitaminWater, whose parent company, Glaceau, was acquired by Coca-Cola for more than $4 billion in 2007 — and a strong athlete roster.

In addition to Luck, BodyArmor spokespersons include Mike Trout (Los Angeles Angeles), Buster Posey (San Francisco Giants), Rob Gronkowski (New England Patriots) Ray Rice (Baltimore Ravens), LeSean McCoy (Philadelphia Eagles) and Jason Pierre-Paul (New York Giants).

As part his agreement, Luck will appear in national and regional advertising, participate in brand events and campaigns and will "play a role in future product testing around the science of the SuperDrink," according to the company.

The partnership launched with a BodyArmor SuperDrink “#MoreThanLuck” promotion this week, which asks consumers via mobile and social media how their success relies on preparation rather than luck. People who participate will be eligible for the opportunity to work with Luck in a private coaching session. (Details here.)

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team. [But] don't think this is going to stop me from sacking you."

According to BodyArmor, Luck began using the product during the off-season felt it helped his performance.  His reps contacted BodyArmor executives, which eventually led to the partnership.

However, being part of the BodyArmor roster apparently will not prevent his fellow endorsers from doing their jobs on the football field.

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team," Jason Pierre Paul wrote on Twitter. "[But] don't think this is going to stop me from sacking you."

Gronk Gets Busy For BodyArmor

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