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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar122015

Wisconsin Coach Bo Ryan Knows NCAA Basketball, Badgers, Water Skiing, Go Karts

By Barry Janoff

March 11, 2015: Over the past year, Travel Wisconsin has run a series of humorous ads featuring NBA Hall of Famer Kareem Adbul-Jabbar, acting as a pilot alongside Robert Hays, both of whom appeared in the classic comedic movie, Airplane!

That the TV spots and the movie both were written and directed by David and Jerry Zucker and Jim Abrahams has added authenticity and distinct nuances to the on-going campaign.

Travel Wisconsin has now taken a different flight pattern, breaking a spot this week that not only spotlights the state but features Bo Ryan, head coach for the University of Wisconsin men's basketball team, which taps into the upcoming NCAA Men's Div. I Basketball Tournament.

This leg of the campaign is anchored by a spot, "Bo Ryan Experiences Fun In Wisconsin," in which Ryan, known for both his basketball I.Q. and grand sense of showmanship, finds relief from the pressures of the hoops sidelines by visiting Wisconsin hot spots with a unique travel guide, the Travel Wisconsin Superhero, who comes off as a low-budget Superman.

The effort also includes radio, print, outdoor, Internet, social media and a “Travel Wisconsin Off-Court Matchup,” is a friendly head-to-head competition featuring in-state tourist attractions that will enable visitors to follow the Badgers through the post-season.

Led by center Frank Kaminsky, the team currently is in in first place entering the Big Ten Tournament, being played this week in Chicago's United Center, and likely to secure a high seed in the NCAA Tournament on Selection Sunday (March 15).

Kaminsky is on the short list of NCAA National Player of the Year candidates and for the Kareem Abdul-Jabbar Award as college basketball's top center under the auspices of the Naismith Memorial Basketball Hall of Fame. and is predicted to go as a top draft pick in the 2015 NBA Draft.

Ryan himself is up for a number of honors, including national Coach of the Year.

"Bo Ryan was an incredibly good sport during the filming of this ad," Stephanie Klett, secretary and spokesperson for the Wisconsin Department of Tourism, said in a statement. "We're so lucky to claim him as our own Wisconsin icon, and thankful to the Hollywood directors who lent their talents to, once again, capture the fun of Wisconsin in such an entertaining and memorable way."

The spot premieres during the Big Ten and NCAA Basketball Tournaments and will run in Chicago, Minneapolis-St. Paul, Milwaukee and Madison, as well as online.

The “Travel Wisconsin Off-Court Matchup” mimics a March Madness bracket, here pitting iconic Wisconsin tourism attractions against popular attractions from the state of the team that will face the Badgers in the NCAA Tournament. Visitors are being asked to chose their favorite at a dedicated Web site.

"[We are] thankful to the Hollywood directors who lent their talents to, once again, capture the fun of Wisconsin in such an entertaining and memorable way."

The commercial opens with a clearly stressed Ryan on the sidelines during a hoops game, pulling out his hair, stressing out and making over-exaggerated gestures and faces, as he does during actual basketball games,

Seeing Ryan's plight, the Travel Wisconsin Superhero arrives on-court and then takes Ryan to such in-state travel destinations as Wisconsin Dells and the Northwoods, where the coach gets to water ski, drive a go kart and ride a zipline. The final scene sees Ryan sitting around a campfire with a group of people, singing and roasting marshmallows. (See the full spot here.)

"Wisconsin — amazing what a little fun will do," says Travel Wisconsin Superhero.

According to Ryan, "It's always fun to go outside your comfort zone, and working with the Department of Tourism to shoot this commercial was just that. I’m proud to live in this state, I love its people and I’m so happy to promote Wisconsin tourism.”

Kareem Flies Airplane! To Wisconsin

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