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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug202013

BNP Paribas Showdown Pits Murray Vs. Djokovic, McEnroes Vs. Bryans

By Barry Janoff

August 19, 2013: Andy Murray, 2012 gold medal winner and Wimbledon 2013 champion, was in New York on Monday, not to talk as much about defending his title at the U.S. Open beginning Aug. 26 as the 7th annual BNP Paribas Showdown on March 3, 2014.

In the friendly rivalry exhibition, one match will feature world's No. 3 ranked Murray against No. 1 ranked Novak Djokovic. The second match will pit world's No. 1 ranked men's doubles team and brothers Mike and Bob Bryan against a pair of classic tennis brothers, John and Patrick McEnroe.

The BNP Paribas Showdown, which will take place in New York's Madison Square Garden and air on MSG Network, is produced by MSG Sports and StarGames. It will culminate a full day of global tennis activations under the umbrella themes “Tennis Night in America” and “World Tennis Day,”

Marketing support, which will include TV, print, outdoor, Internet and fan activation in the New York area, is playing up "The Rematch," a reference to Murray's stirring win over Djokovic in the finals at Wimbledon and the 2012 U.S. Open and Djokovic's win over Murray in the finals of the Australian Open this past January.

John McEnroe is the only one among the participants who who has previously played in Madison Square Garden.

“I'm excited about coming to the Garden next year," Murray said at the press event on Aug. 19. "Ivan (tennis icon Ivan Lendl, who is Murray's coach and a past BNP Paribas Showdown participant) has told me plenty of stories about matches and other events that have taken place there. There is so much history attached to the venue and it should be a great night for both Novak and me."

“I am looking forward to coming to Madison Square Garden,” Djokovic said in a statement. “I have heard nothing but great things about this event and it should be a big night for tennis in New York, one of my favorite places to play.”
 
The BNP Paribas Showdown 2013 featured Rafael Nadal versus Juan Martin del Potro and Serena Williams against Victoria Azarenka. in addition to title sponsor BNP Paribas, sponsors included Geico, Delta, Kia and Marriott.

"It has proven to be a fantastic place for us to do business and it is always special for us to be associated with world class tennis and world class venues.”

Other players who have participated in the BNP Paribas Showdown in New York include Roger Federer, Pete Sampras, Andre Agassi, Andy Roddick, Venus Williams, Maria Sharapova, Kim Clijsters and Caroline Wozniacki.

According to Michele Sicard, BNP Paribas managing director of corporate communications, “Once again BNP Paribas is proud to be the title sponsor of this great event. It has proven to be a fantastic place for us to do business and it is always special for us to be associated with world class tennis and world class venues.”

BNP Paribas Showdown 2013: Nadal Return Includes New York

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