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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jan042019

Blue Moon Rising: MillerCoors Brand Racing To Kentucky Derby As Official Craft Beer

NYSJ Sports-Entertainment Business News Service

January 4, 2019:
Blue Moon, a division of MillerCoors, has signed a deal to become the official “craft beer” for the Kentucky Derby and Churchill Downs Racetrack.

Financial terms for the multi-year pact were not shared.

Corona Extra is the official import beer for the Kentucky Derby and Churchill Downs Racetrack.

As part of the sponsorship, Churchill Downs will “develop and open the Blue Moon Taproom & Balcony, a new bar that will overlook the track’s paddock.”

The space will be open during live racing, serving Blue Moon products, including specialty offerings brewed at the brand’s Denver brewery.

Blue Moon also becomes title sponsor for Churchill Downs "Twilight Thursday" racing series, an event held each week during the track’s spring and September races.

According to Churchill Downs, Twilight Thursday features live racing, music and specialty food and drink.

On Derby Day, Blue Moon will create a branded pop-up venue on the Churchill Downs infield.

The alliance will be supported by a national social and digital media campaign and out-of-home advertising.

Blue Moon also said it would create “a suite of cross-branded glassware, POS marketing materials and such Blue Moon-branded accessories as bow ties, pocket squares, scarves, seersucker vests and Kentucky Derby headwear, aka the "fascinator," the distinctive hats worn on Derby Day.

This year’s Kentucky Derby is scheduled for May 4 as the first leg of horse racing’s Triple Crown.

The Kentucky Derby is the most-watched horse race in the U.S., with more than 160,000 attendees and 19 million TV viewers. according to NBC Sports Group, which broadcasts the race nationally on NBC.

“The Kentucky Derby is one of the premier events in sports and entertainment, and it has a certain culture around it — an elevated premium brand and experience that we feel is a perfect tie to what Blue Moon is all about,” Sean Robberson, senior brand manager for Blue Moon, said via the company.

“This not only gives us a presence in the most-renowned racing venue in the country, but it’s our first real foray into a large, national-scale event. This sponsorship is a big deal for Blue Moon as we seek to maintain our leadership in the craft space.”

According to Kristin Warfield, vp-partnerships for Churchill Downs Racetrack, “(We are) excited to bring Blue Moon to the thousands of racing fans who attend the Derby on the first Saturday in May and other premier racing events at Churchill Downs throughout the year.

“The partnership is a perfect fit with Churchill Downs’ guests and racing fans who want to enjoy a premium craft beer experience while watching the world’s greatest horse racing under the iconic twin spires."

PHOTOS COURTESY BLUE MOON

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