Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb012017

Nintendo Joins Super Bowl LI Rookies To Sell Switch, 'Zelda: Breath Of The Wild'

By Barry Janoff

February 1, 2017: During the national broadcast of Super Bowl 50 last year on CBS, 23% of the parent companies were rookies, with ten of the 43 spots being first-time advertisers in the Big Game.

That was down from Super Bowl XLIX, when 28% were rookies, equal to Super Bowl XLVIII, up from Super Bowl XLVII (18%) and down from Super Bowl XLVI (27%), according to research and consulting firm Kantar Media, NY.

Among the first-time Super Bowl LI marketers this coming Sunday on Fox are KFC, 84 Lumber, Febreze, Fiji Water, King’s Hawaiian, Top Games, Wendy’s and Tiffany starring Super Bowl halftime performer Lady Gaga (and the firm that also makes the Vince Lombardi Trophy).

Also new to arguably the world’s largest one-day audience is Nintendo, which will air a 30-second spot (taken from an extended 90-second online version) to support the launch of the Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game.

Both are scheduled to hit retail March 3.

Thirty-second spots have gone for upward of $5 million, according to industry analysts.

"The most anticipated video game system and video game of the year will be seen on the biggest stage of the year," Nicolas Chavez, vp-marketing for Nintendo of America, said in a statement. "Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games."

The commercial, "Switch," is intended to introduce to a mass audience to Nintendo Switch, which, according to the company, combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

As for The Legend of Zelda: Breath of the Wild: "It breaks conventions to become the next defining moment in the classic franchise,” according to Nintendo. "It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

The ad, to air in the fourth quarter, also features a new song by Imagine Dragons, "Believer."

The 90-second version of the ad showcases Nintendo Switch "in a variety of locations where home video games are not traditionally played," including a classroom, a kitchen and a laundromat.

Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild,1-2-Switch, Mario Kart 8 Deluxe, ARMS, Splatoon 2, Just Dance 2017 from Ubisoft and Ultra Street Fighter II: The Final Challengers from Capcom.

The company said that Nintendo Switch would be available at a suggested retail price of $299.99.

Nintendo intends to move a lot of merchandise. But will if be among the freshman marketers that return as sophomores to the following Super Bowl? The odds are against it.

Over the past decade, more than 60% of first-timers were on the sidelines the next year, according to Kantar Media.

Car Companies Getting Good Mileage From Their Super Bowl Ads

Real Super Bowl Stats: Beer, Wings, Chips, Tweets

Will Lady Gaga Be Pissed Off With Febreze's Halftime Bathroom Campaign?

Mercedes-Benz Takes An Easy Rider, Born To Be Wild Trip To Houston

Mr. Clean Does A Dirty Dance En Route To The Super Bowl

Super Bowl-Related Consumer Spend To Top $14B

During This Super Bowl, Even NRG Stadium Has A Marketing Campaign

B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


Back to Home Page