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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb012017

Nintendo Joins Super Bowl LI Rookies To Sell Switch, 'Zelda: Breath Of The Wild'

By Barry Janoff

February 1, 2017: During the national broadcast of Super Bowl 50 last year on CBS, 23% of the parent companies were rookies, with ten of the 43 spots being first-time advertisers in the Big Game.

That was down from Super Bowl XLIX, when 28% were rookies, equal to Super Bowl XLVIII, up from Super Bowl XLVII (18%) and down from Super Bowl XLVI (27%), according to research and consulting firm Kantar Media, NY.

Among the first-time Super Bowl LI marketers this coming Sunday on Fox are KFC, 84 Lumber, Febreze, Fiji Water, King’s Hawaiian, Top Games, Wendy’s and Tiffany starring Super Bowl halftime performer Lady Gaga (and the firm that also makes the Vince Lombardi Trophy).

Also new to arguably the world’s largest one-day audience is Nintendo, which will air a 30-second spot (taken from an extended 90-second online version) to support the launch of the Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game.

Both are scheduled to hit retail March 3.

Thirty-second spots have gone for upward of $5 million, according to industry analysts.

"The most anticipated video game system and video game of the year will be seen on the biggest stage of the year," Nicolas Chavez, vp-marketing for Nintendo of America, said in a statement. "Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games."

The commercial, "Switch," is intended to introduce to a mass audience to Nintendo Switch, which, according to the company, combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

As for The Legend of Zelda: Breath of the Wild: "It breaks conventions to become the next defining moment in the classic franchise,” according to Nintendo. "It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

The ad, to air in the fourth quarter, also features a new song by Imagine Dragons, "Believer."

The 90-second version of the ad showcases Nintendo Switch "in a variety of locations where home video games are not traditionally played," including a classroom, a kitchen and a laundromat.

Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild,1-2-Switch, Mario Kart 8 Deluxe, ARMS, Splatoon 2, Just Dance 2017 from Ubisoft and Ultra Street Fighter II: The Final Challengers from Capcom.

The company said that Nintendo Switch would be available at a suggested retail price of $299.99.

Nintendo intends to move a lot of merchandise. But will if be among the freshman marketers that return as sophomores to the following Super Bowl? The odds are against it.

Over the past decade, more than 60% of first-timers were on the sidelines the next year, according to Kantar Media.

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