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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jun272018

Bellator MMA Teams With Perform Group, DAZN In $100M Global Alliance 

NYSJ Sports-Entertainment Business News Service

June 26, 2018:
The UFC has been making headlines of late with its $1.5 billion ESPN alliance.

Perform Group, under the direction of executive chairman John Skipper, the former ESPN president, is now helping UFC rival Bellator MMA to make news worldwide.

Perform Group has signed a multi-year deal with Bellator MMA to air matches over DAZN, Perform Group’s expanding live and on-demand streaming service.

Financial terms of the deal were put at $100 million by industry analysts.

The alliance includes seven exclusive matches per year on DAZN and 15 others simulcast on DAZN and Paramount Network, which like Santa Monica, Calif.-based Bellator, is owned by Viacom.

DAZN currently operates in such countries as Canada, Germany, Austria, Switzerland and Japan, with the. U.S. and others to launch this year.

"The exciting new partnership with DAZN is a game-changer for Bellator," Scott Coker, Bellator president, said during a media event in Viacom headquarters in New York. "The investment will enable us to continue expanding our roster with free agents that make sense, so we can put on PPV-worthy fight cards that fans want to see.

“Plus, on DAZN's worldwide platform, our fights will be seen live for the first time to new audiences around the globe."

According to James Rushton, DAZN CEO, ”Fans want to see great fighters in competitive fights so we've handed the keys to Scott Coker and his venerable team to go out and recruit even more top-level talent to further stack Bellator fight cards and build on their success.

”With the combination of this investment and our recent announcement to bring more than 30 nights of boxing to the platform annually, DAZN will be a must-have for fight fans in the U.S."

The deal is scheduled to begin Sept. 29 from SAP Center at San Jose.

The card features a middleweight title fight between Gegard Mousasi and Rory MacDonald; and the fourth fight between Quinton "Rampage" Jackson and Wanderlei Silva.

Perform Group last month signed a joint-venture deal with Matchroom Boxing with the intent to “re-ignite the sport of boxing in the U.S. for fans.”

The eight-year pact was put at $1 billion and called “the biggest-ever deal in boxing.”

Global sports media company Perform Group and Matchbox Boxing are both based in the U.K.

DAZN also airs NFL, NBA, MLB, and NHL content.

“Bellator is a great franchise that has been developing over the past few years as a challenger to UFC, backed by Viacom."

“Bellator is a great franchise that has been developing over the past few years as a challenger to UFC, backed by Viacom,” said Perform Group CEO Juan Delgado at the media event. “With us getting behind it, we’re looking to supercharge Bellator in the sense of creating a set of exclusive fights on DAZN.”

“What we can do now is build a foothold in what we still see as interesting verticals—fight sports being one of them.”

Delgado said that Perform Group wants to be in a position where, “if the NFL is considering an OTT partner for any of its packages, we are not starting from zero, we’ve got a customer base and can show them a path to growth.

"But it’s so far out that we’re worried about the immediate opportunity, which is still interesting.”

Perform Group ‘Ignites’ Boxing With $1B Pact

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