• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
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2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
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3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
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8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Bottom’s Up: Sports Alliances Make Beer Top Of Mind With NFL, MLB, Nascar Fans

By Barry Janoff

October 23, 2016: It is no secret that such companies as Anheuser-Busch, SABMiller, Molson Coors and Heineken have invested heavily in sports alliances and sponsorships.

A new study shows that consumers and fans are giving these companies a big bang for their investment bucks.

When people self-described as "regular drinkers" (those who consume alcohol at least several times a year) were asked what type of adult beverage first comes to mind when thinking of 11 different sports, beer was the No. 1 choice in nine: football (75%), baseball (70%), auto racing (55%), hockey (51%), basketball (48%), boxing (39%), soccer (34%), beach volleyball (25%) and golf (17%).

Meanwhile, regular drinkers associate horse racing first with spirits/liquor (25%) and wine with tennis (19%), according to a new survey from The Harris Poll.

Although specific brands were not included in this survey, Anheuser-Busch InBev — which this month completed its $100 billion-plus takeover of SABMiller — has ingratiated itself with pro sports fans via official deals that include the NFL, MLB, NBA, WNBA, Madison Square Garden in New York, L.A.’s Staples Center and the Daytona 500.

Concurrently, Coors Light is the official beer partner for the NHL (including title sponsor for the outdoor Stadium Series) and Nascar, as well as the Belmont Stakes, the third leg of horse racing’s triple crown; and Heineken has alliances with MLS and the U.S. Tennis Open, among others.

Last November, Anheuser-Busch signed a $1.4 billion multi-year renewal and global expansion of Bud Light's official beer sponsorship of the NFL.

The move extended Anheuser-Busch's alliance with the NFL, which was due to end after Super Bowl LI in 2017 for six years. Bud Light also is officially aligned with 28 of NFL's 32 teams.

Including Super Bowl LI this coming February, Anheuser-Busch will lay claim as the exclusive broadcast partner in the beer category for the 29th consecutive year.

Anheuser-Busch also has deals with 28 of the NFL’s 32 teams.

One month after the NFL deal, Anheuser-Busch signed a four-year extension of its marketing partnership with the NBA.

Under terms of the deal — estimated at $20 million annually by industry analysts — Anheuser-Busch remained the "official beer partner" for the NBA, WNBA and NBA Development League and expanded its marketing partnership to include USA Basketball and the NBA’s Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

"Anheuser-Busch is one of the most innovative brands in sports and entertainment marketing and the No. 1 brewer in the world," Ron Skotarczak, evp-marketing partnerships for The Madison Square Garden Co., said in a statement last week after the brewer extended and expanded its alliance with the venue that is home to the NBA’s New York Knicks and NHL’s Rangers.

“We are thrilled that they, having experienced the value we deliver, have decided to expand their sponsorship with activations that include the distinctive 'One Night Only' concert series, as well as the Bud Light Lounge, which will become a premier hospitality space in The World's Most Famous Arena," said Skotarczak.

Adding to the national visibility of beer among consumers, Busch Stadium, Coors Field and Miller Park have naming rights deals with brewing companies.

However, the findings in The Harris Poll were not limited to beer.

Among those people of drinking age who consume alcohol at least several times a year — including beer, wine and spirits/liquor — the sports most associated with adult beverages are football (84%), baseball (78%), hockey (62%), auto racing (66%), horse racing (62%), basketball (60%), boxing (56%), golf (50%), soccer (48%), beach volleyball (46%) and tennis (42%).

Whether seeing a game in-person or on TV, almost two-thirds of regular drinkers describe themselves as football fans (63%), followed baseball (43%) basketball (37%), hockey (22%), car racing/motor sports (20%), boxing (19%), golf (18%) and soccer (18%).

"There is no denying the concurrence of watching sports and enjoying an adult beverage," Danny Brager, svp-Nielsen's Beverage and Alcohol Practice (Harris is a division of Nielsen), said in a statement. "Given the surrounding business environment connected with professional sports, there is intense competition among those beverages to become that fan's beverage of choice — whether that occasion be at a sporting event or watching that sport at home or elsewhere.

"Suppliers would be wise to know which sport(s) offers the best opportunities for their products, and which sports might require greater emphasis in order to elevate their products into the fan's consideration set when they choose an alcoholic beverage," said Brager.

The Harris Poll was conducted online among 1,986 U.S. adults aged 21+ (1,394 of whom said they drink alcohol at least several times a year) between Aug. 26-30, 2016.

Anheuser-Busch’s Bud Light Brews New $1.4B Alliance With NFL

Anheuser-Busch Drafts Expanded Deal With NBA

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