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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Jun012017

‘Beef’ TV Spot Fetes PGA Tour-Arby’s, Spieth Stars in Superstore Dad Campaign

By Barry Janoff

June 1, 2017: In anticipation of the U.S. Open Golf Championship, set to tee off June 15-18 in Erin Hills, WI., the PGA Tour has unveiled a marketing campaign with pro golfer Andrew “Beef” Johnston to support a new deal naming Arby’s as the "official restaurant of the PGA Tour."

In a separate campaign, PGA Tour and has launched a multi-media effort for the PGA Tour Superstore that is a tribute from some of the world’s top golfer’s to their dads, leading up to Father’s Day on June 18.

In addition, the PGA Tour has signed automaker Alfa Romeo as the third global partner for the Presidents Cup, joining Citi and Rolex.

The deal with Arby’s was shared via a spot that broke on YouTube, "Arby’s: The Official Restaurant of the PGA Tour," starring pro golfer “Beef” Johnston, who has been a spokesman for the QSR since 2016.

The 30-second spot takes place on a golf course with golfers being challenged by a difficult course. As they struggle with their shots, text offers, "Arby’s: The official restaurant of unsanctioned mulligans . . . the official restaurant of long gimmes . . . the official restaurant of shenanigans . . . the official restaurant of Beef."

Arby’s baritone voiceover then offers, "Arby’s, the official restaurant of the PGA Tour."

Each section also has its own 15-second version, all ending with "Arby’s, the official restaurant of the PGA Tour."

Financial terms of the multi-year deal, the first in the category for the PGA Tour, were not revealed.

Arby’s will use Johnston in various elements of its golf campaign, also including Internet, social media and on-site activation.

Other official PGA Tour partners include Ace, Aflac, Astrellas, Avia, BHSports, Bridgestone, CareeerBuilder, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Mitsubishi Electric, Morgan Stanley, NetJets, O’Doul’s, Quicken Loans, Rolex, Tiffany, Travelers and United Airlines.

The PGA Tour Superstore campaign features such top golfers as Jordan Spieth, Sergio Garcia, Jason Day, Rickie Fowler, Justin Rose and Bubba Watson.

The "Memories With Dad" effort includes national TV to air on Golf Channel and in select markets nationwide where PGA Tour Superstores are located.

The effort also includes Internet and social media.

Between now and Father’s Day, creative will break in which the golfers share favorite memories of their own fathers, and for some, their best moments as dads themselves.

Spots with Spieth (pictured above) and Garcia (pictured below) were the first to launch.

"This campaign not only helps people find the best golf gifts for Father's Day, it also portrays the human side of our game's best players,” Dick Sullivan, PGA Tour president and CEO, said in a statement. “It's inspiring and sentimental and you get to see a side of Sergio, Jordan and others you don't often get to see.

"Fans want to be connected and engaged with their favorite athletes. Father's Day is all about the connection between fathers and their kids, and most golfers, including the world's best that we have assembled, learned the sport from their dad,” said Sullivan.

The PGA Tour alliance with Italian premium automotive brand Alfa Romeo "will be prominently represented" when the biennial competition is played the week of Sept. 26-Oct. 1 in Liberty National Golf Club, Jersey City, NJ.

The partnership will showcase Alfa Romeo’s series of new model launches, including the Alfa Romeo Stelvio, (which will mark its arrival in the U.S. this year) and the Alfa Romeo Giulia, as well as the Alfa Romeo 4C Coupe and 4C Spider.

As a global partner, Alfa Romeo will gain exposure through PGA Tour media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on Tour-related media, including PGATour.com and PresidentsCup.com.

Alfa Romeo will also have brand exposure at the Presidents Cup Fan Experience, located in the Oculus in New York, according to the PGA Tour.

"We are very excited to welcome such an iconic global brand as a new global partner of the Presidents Cup," Charlie Zink, chairman for the Presidents Cup, said a statement.

"Alfa Romeo’s reputation for excellence, innovation and its distinguished history in auto racing make it an ideal fit for a premier international team event featuring the best golfers in the world."

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