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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun012017

‘Beef’ TV Spot Fetes PGA Tour-Arby’s, Spieth Stars in Superstore Dad Campaign

By Barry Janoff

June 1, 2017: In anticipation of the U.S. Open Golf Championship, set to tee off June 15-18 in Erin Hills, WI., the PGA Tour has unveiled a marketing campaign with pro golfer Andrew “Beef” Johnston to support a new deal naming Arby’s as the "official restaurant of the PGA Tour."

In a separate campaign, PGA Tour and has launched a multi-media effort for the PGA Tour Superstore that is a tribute from some of the world’s top golfer’s to their dads, leading up to Father’s Day on June 18.

In addition, the PGA Tour has signed automaker Alfa Romeo as the third global partner for the Presidents Cup, joining Citi and Rolex.

The deal with Arby’s was shared via a spot that broke on YouTube, "Arby’s: The Official Restaurant of the PGA Tour," starring pro golfer “Beef” Johnston, who has been a spokesman for the QSR since 2016.

The 30-second spot takes place on a golf course with golfers being challenged by a difficult course. As they struggle with their shots, text offers, "Arby’s: The official restaurant of unsanctioned mulligans . . . the official restaurant of long gimmes . . . the official restaurant of shenanigans . . . the official restaurant of Beef."

Arby’s baritone voiceover then offers, "Arby’s, the official restaurant of the PGA Tour."

Each section also has its own 15-second version, all ending with "Arby’s, the official restaurant of the PGA Tour."

Financial terms of the multi-year deal, the first in the category for the PGA Tour, were not revealed.

Arby’s will use Johnston in various elements of its golf campaign, also including Internet, social media and on-site activation.

Other official PGA Tour partners include Ace, Aflac, Astrellas, Avia, BHSports, Bridgestone, CareeerBuilder, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Mitsubishi Electric, Morgan Stanley, NetJets, O’Doul’s, Quicken Loans, Rolex, Tiffany, Travelers and United Airlines.

The PGA Tour Superstore campaign features such top golfers as Jordan Spieth, Sergio Garcia, Jason Day, Rickie Fowler, Justin Rose and Bubba Watson.

The "Memories With Dad" effort includes national TV to air on Golf Channel and in select markets nationwide where PGA Tour Superstores are located.

The effort also includes Internet and social media.

Between now and Father’s Day, creative will break in which the golfers share favorite memories of their own fathers, and for some, their best moments as dads themselves.

Spots with Spieth (pictured above) and Garcia (pictured below) were the first to launch.

"This campaign not only helps people find the best golf gifts for Father's Day, it also portrays the human side of our game's best players,” Dick Sullivan, PGA Tour president and CEO, said in a statement. “It's inspiring and sentimental and you get to see a side of Sergio, Jordan and others you don't often get to see.

"Fans want to be connected and engaged with their favorite athletes. Father's Day is all about the connection between fathers and their kids, and most golfers, including the world's best that we have assembled, learned the sport from their dad,” said Sullivan.

The PGA Tour alliance with Italian premium automotive brand Alfa Romeo "will be prominently represented" when the biennial competition is played the week of Sept. 26-Oct. 1 in Liberty National Golf Club, Jersey City, NJ.

The partnership will showcase Alfa Romeo’s series of new model launches, including the Alfa Romeo Stelvio, (which will mark its arrival in the U.S. this year) and the Alfa Romeo Giulia, as well as the Alfa Romeo 4C Coupe and 4C Spider.

As a global partner, Alfa Romeo will gain exposure through PGA Tour media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on Tour-related media, including PGATour.com and PresidentsCup.com.

Alfa Romeo will also have brand exposure at the Presidents Cup Fan Experience, located in the Oculus in New York, according to the PGA Tour.

"We are very excited to welcome such an iconic global brand as a new global partner of the Presidents Cup," Charlie Zink, chairman for the Presidents Cup, said a statement.

"Alfa Romeo’s reputation for excellence, innovation and its distinguished history in auto racing make it an ideal fit for a premier international team event featuring the best golfers in the world."

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