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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun012017

‘Beef’ TV Spot Fetes PGA Tour-Arby’s, Spieth Stars in Superstore Dad Campaign

By Barry Janoff

June 1, 2017: In anticipation of the U.S. Open Golf Championship, set to tee off June 15-18 in Erin Hills, WI., the PGA Tour has unveiled a marketing campaign with pro golfer Andrew “Beef” Johnston to support a new deal naming Arby’s as the "official restaurant of the PGA Tour."

In a separate campaign, PGA Tour and has launched a multi-media effort for the PGA Tour Superstore that is a tribute from some of the world’s top golfer’s to their dads, leading up to Father’s Day on June 18.

In addition, the PGA Tour has signed automaker Alfa Romeo as the third global partner for the Presidents Cup, joining Citi and Rolex.

The deal with Arby’s was shared via a spot that broke on YouTube, "Arby’s: The Official Restaurant of the PGA Tour," starring pro golfer “Beef” Johnston, who has been a spokesman for the QSR since 2016.

The 30-second spot takes place on a golf course with golfers being challenged by a difficult course. As they struggle with their shots, text offers, "Arby’s: The official restaurant of unsanctioned mulligans . . . the official restaurant of long gimmes . . . the official restaurant of shenanigans . . . the official restaurant of Beef."

Arby’s baritone voiceover then offers, "Arby’s, the official restaurant of the PGA Tour."

Each section also has its own 15-second version, all ending with "Arby’s, the official restaurant of the PGA Tour."

Financial terms of the multi-year deal, the first in the category for the PGA Tour, were not revealed.

Arby’s will use Johnston in various elements of its golf campaign, also including Internet, social media and on-site activation.

Other official PGA Tour partners include Ace, Aflac, Astrellas, Avia, BHSports, Bridgestone, CareeerBuilder, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Mitsubishi Electric, Morgan Stanley, NetJets, O’Doul’s, Quicken Loans, Rolex, Tiffany, Travelers and United Airlines.

The PGA Tour Superstore campaign features such top golfers as Jordan Spieth, Sergio Garcia, Jason Day, Rickie Fowler, Justin Rose and Bubba Watson.

The "Memories With Dad" effort includes national TV to air on Golf Channel and in select markets nationwide where PGA Tour Superstores are located.

The effort also includes Internet and social media.

Between now and Father’s Day, creative will break in which the golfers share favorite memories of their own fathers, and for some, their best moments as dads themselves.

Spots with Spieth (pictured above) and Garcia (pictured below) were the first to launch.

"This campaign not only helps people find the best golf gifts for Father's Day, it also portrays the human side of our game's best players,” Dick Sullivan, PGA Tour president and CEO, said in a statement. “It's inspiring and sentimental and you get to see a side of Sergio, Jordan and others you don't often get to see.

"Fans want to be connected and engaged with their favorite athletes. Father's Day is all about the connection between fathers and their kids, and most golfers, including the world's best that we have assembled, learned the sport from their dad,” said Sullivan.

The PGA Tour alliance with Italian premium automotive brand Alfa Romeo "will be prominently represented" when the biennial competition is played the week of Sept. 26-Oct. 1 in Liberty National Golf Club, Jersey City, NJ.

The partnership will showcase Alfa Romeo’s series of new model launches, including the Alfa Romeo Stelvio, (which will mark its arrival in the U.S. this year) and the Alfa Romeo Giulia, as well as the Alfa Romeo 4C Coupe and 4C Spider.

As a global partner, Alfa Romeo will gain exposure through PGA Tour media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on Tour-related media, including PGATour.com and PresidentsCup.com.

Alfa Romeo will also have brand exposure at the Presidents Cup Fan Experience, located in the Oculus in New York, according to the PGA Tour.

"We are very excited to welcome such an iconic global brand as a new global partner of the Presidents Cup," Charlie Zink, chairman for the Presidents Cup, said a statement.

"Alfa Romeo’s reputation for excellence, innovation and its distinguished history in auto racing make it an ideal fit for a premier international team event featuring the best golfers in the world."

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