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• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Jul212013

Why It Takes Six David Beckhams To Convey Message In New Sky Sports Ad

By Barry Janoff

July 21, 2013: David Beckham retired from soccer earlier this year following a 20-year international career, but he continues to keep a high-profile via his career as a marketing spokesperson.

Beckham, who earns about $42 million (U.S.) annually from endorsements deals, stars in a multi-media campaign for Sky Sports, the U.K.-based version of ESPN. In fact, the campaign is so layered that it takes "six" Beckhams to get the message across.

Sky Sports is using the effort to highlight the various platforms it uses to reach fans (including mobile tablet, smartphone, laptop, Internet and TV). It also supports the launch of a show for kids, Game Changers.

Beckham will be one of 75 athletes who will share their knowledge about sports "to inspire kids to participate and get them active."

"It's an ambition of mine to inspire more young people to take part in sport," Beckham said in a statement. "I'm excited to be one of a great group of athletes contributing to Game Changers and working with Sky, who have the passion to make it happen."

The Beckham campaign is anchored by a TV spot, "Sky Difference With David Beckham." Played out to Stevie Wonder's "For Once In My Life," it shows a day in the life of Beckham, including home (no kids or Victoria in sight, though they've been there via a table full of breakfast foods and unwashed bowls), meetings, lunch and the TV studio. (See the full spot here.)

Beckham is such a busy guy that it seemingly takes a half-dozen of him in this spot to do it all. But they each are able to keep track of all their favorite sports and other important news thanks to Sky Sports' multi-platform options. Ultimately, they all end up together watch Sky Sports.

The Sky Sports push comes as rival BT Group is preparing the launch on Aug. 1 of hits own network of channels. BT Sports includes channels formerly owned by ESPN U.K., which had aired in the U.K. via a deal with Sky.

Beckham's U.K.-based effort for Sky Sports includes print, Internet and social media. Lead agency is Brothers & Sisters, London.

According to Brothers & Sisters, "The competition in sports broadcasting is hotting up with BT Group's launch of its own dedicated sports channels, as well as their takeover of existing rights to ESPN. We were tasked with asserting Sky’s superiority by highlighting the fact that sport is better on Sky, focusing on the start of the new football season.

"We looked to demonstrate the effortless simplicity with which Sky customers can get the sport they want, when they want and in the best way possible because they have Sky Sports on Sky. We used David Beckham, the world's busiest man, to illustrate how, thanks to Sky Sports on Sky, he stays up to date with all the news and games of the clubs and sports he follows."

Beckham signed as a Sky Sports spokesperson this past April. His endorsement deals also include adidas, H&M. Coty, Samsung, Sainsbury's and Breitling.

His playing career included five seasons with the Los Angeles Galaxy in Major League Soccer, with whom he is in discussions to bring a franchise to Miami.

End It Like Beckham

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