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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul212013

Why It Takes Six David Beckhams To Convey Message In New Sky Sports Ad

By Barry Janoff

July 21, 2013: David Beckham retired from soccer earlier this year following a 20-year international career, but he continues to keep a high-profile via his career as a marketing spokesperson.

Beckham, who earns about $42 million (U.S.) annually from endorsements deals, stars in a multi-media campaign for Sky Sports, the U.K.-based version of ESPN. In fact, the campaign is so layered that it takes "six" Beckhams to get the message across.

Sky Sports is using the effort to highlight the various platforms it uses to reach fans (including mobile tablet, smartphone, laptop, Internet and TV). It also supports the launch of a show for kids, Game Changers.

Beckham will be one of 75 athletes who will share their knowledge about sports "to inspire kids to participate and get them active."

"It's an ambition of mine to inspire more young people to take part in sport," Beckham said in a statement. "I'm excited to be one of a great group of athletes contributing to Game Changers and working with Sky, who have the passion to make it happen."

The Beckham campaign is anchored by a TV spot, "Sky Difference With David Beckham." Played out to Stevie Wonder's "For Once In My Life," it shows a day in the life of Beckham, including home (no kids or Victoria in sight, though they've been there via a table full of breakfast foods and unwashed bowls), meetings, lunch and the TV studio. (See the full spot here.)

Beckham is such a busy guy that it seemingly takes a half-dozen of him in this spot to do it all. But they each are able to keep track of all their favorite sports and other important news thanks to Sky Sports' multi-platform options. Ultimately, they all end up together watch Sky Sports.

The Sky Sports push comes as rival BT Group is preparing the launch on Aug. 1 of hits own network of channels. BT Sports includes channels formerly owned by ESPN U.K., which had aired in the U.K. via a deal with Sky.

Beckham's U.K.-based effort for Sky Sports includes print, Internet and social media. Lead agency is Brothers & Sisters, London.

According to Brothers & Sisters, "The competition in sports broadcasting is hotting up with BT Group's launch of its own dedicated sports channels, as well as their takeover of existing rights to ESPN. We were tasked with asserting Sky’s superiority by highlighting the fact that sport is better on Sky, focusing on the start of the new football season.

"We looked to demonstrate the effortless simplicity with which Sky customers can get the sport they want, when they want and in the best way possible because they have Sky Sports on Sky. We used David Beckham, the world's busiest man, to illustrate how, thanks to Sky Sports on Sky, he stays up to date with all the news and games of the clubs and sports he follows."

Beckham signed as a Sky Sports spokesperson this past April. His endorsement deals also include adidas, H&M. Coty, Samsung, Sainsbury's and Breitling.

His playing career included five seasons with the Los Angeles Galaxy in Major League Soccer, with whom he is in discussions to bring a franchise to Miami.

End It Like Beckham

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