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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

BBVA Compass Campaign Points To NBA AmEx Card With Harden, Durant, Parsons

By Barry Janoff

March 17, 2015: BBVA Compass continues to enhance its official partnership with the NBA with the release of BBVA Compass NBA American Express Card

The can be personalized with customers’ favorite team logos and is the first credit card to bear the global NBA brand, according to BBVA Compass.

BBVA Compass' parent company, BBVA Group, signed a multi-year deal with the NBA in 2010 to become the league's official bank, a category entitlement that also includes the WNBA and the NBA D-League.

The BBVA Compass NBA American Express Card, which was teased during NBA All-Star Game events in New York in February, officially launches this week with a multi-media campaign anchored by national spots with Kevin Durant (Oklahoma City Thunder) and James Harden (Houston Rockets) and regional spots with Chandler Parsons (Dallas Mavericks) and Kawhi Leonard (San Antonio Spurs).

Support includes Internet, social media, on-site within NBA arenas and within BBVA Compass banks.

“We have worked closely with BBVA Compass to develop an exciting product that allows basketball fans to celebrate their love for the game and their favorite NBA team,” William Stredwick, American Express svp-Global Network Partnerships, North America, said in a statement. “By earning rewards for NBA purchases, as well as everyday ones, loyal fans will be rewarded with a range of savings, access and truly extraordinary experiences provided by both BBVA Compass and American Express.”

Among the card’s exclusive benefits is the NBA TripleDouble Rewards Program, which lets customers earn points redeemable for statement credits, NBA merchandise and exclusive NBA experiences from BBVA Compass and American Express.

Card-holders also have an opportunity to gain double points for transactions at gas stations and supermarkets, triple points for qualifying NBA-related purchases and five times the points for card uses coinciding with jewel events such as the NBA All-Star Gamer and the NBA Finals. (Details here.)

According to  Jennifer Dominiquini, chief marketing and client experience officer for BBVA Compass,  “NBA fans can express their team affinity each time they make a purchase with the card. And by using it during the upcoming NBA Finals, they get five times the points, accumulating rewards points even quicker.”

Among other league-related activations, the financial firm is title sponsor of the BBVA Compass Rising Stars Challenge game and was the presenting sponsor of the fan fest NBA House in New York during All-Star Game weekend in New York last month.

Separately, Houston-headquartered BBVA Compass has signed Giles Barnes forward for the MLS Houston Dynamo, as its newest brand ambassador. The Dynamo plays in BBVA Compass Stadium.

“To develop the campaign, we integrated feedback from NBA fans,” said Dominiquini. “Their insights were critical in helping us develop marketing elements, like the final commercial spots, to appeal to potential card customers. We also used social listening platforms to identify the key rewards that have the greatest appeal to fans.”

BBVA Compass-NBA Renew, Extend Alliance

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