Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb182013

BBVA Compass Banks On Kevin Durant, James Harden To Reunite As Ad Teammates

By Barry Janoff

February 17, 2013: Kevin Durant and James Harden, who were teammates on the Oklahoma City Thunder for three seasons before Harden was traded to the Houston Rockets prior to the 2012-13 NBA campaign, are back together on the same team.

Both Durant and Harden were on the 2013 Western Conference All-Star squad in the game played Sunday night (won by the West) that culminated three days of activities and activations in Houston. But the reunion of Durant and Harden will have a longer-lasting impact.

Harden was not traded back to OKC, and Durant was not sent packing to the Rockets. Instead, the two players will be a marketing tandem for BBVA Compass, the official bank of the NBA.

BBVA Compass, which had a significant presence during the NBA All-Star Weekend in Houston this past weekend, has signed Durant and Harden to global, multiyear deals as brand ambassadors for the bank and to appear in multi-media marketing. Financial details were not disclosed,

Initial activation included on-site presence in Houston and in the Toyota Center, site of the NBA's All-Star Game. Both Durant and Harden were promoting BBVA's just-launched NBA Banking, through which consumers can apply for such amenities as an NBA-themed checking and savings account, NBA-team customized check card and earn rewards for NBA items.  For example, three qualifying online bill payments from an NBA checking account within a 90-day period earns a $100 NBAstore.com electronic gift card, according to BBVA Compass.

Marketing includes a dedicated micro-site, a Twitter hash tag (#realfan) and an Instagram destination where people are encouraged to post photos that display their “fandom.” That also makes them eligible to win tickets to every game during the NBA Finals this June. (Full details here.)

BBVA Compass is currently running a generic NBA-themed TV spot but plans to have a Durant-Harden spot launch soon. The campaign with the two players is scheduled to run through the end of the year.

According to the financial firm, NBA Banking "leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide." NBA Banking accounts must be opened online and can be maintained online or with a smartphone using the bank’s mobile app. NBA Banking allows customers to conduct almost any banking transaction without visiting a branch, according to BBVA Compass.

During NBA All-Star Weekend, BBVA was presenting sponsor of the Rising Stars Challenge that featured two teams comprised exclusively of rookies and sophomores, had a booth at the fan experience Jam Session and worked with the NBA by hosting Houston-area students in a group session designed to improve their reading and math via the NBA Cares program and basketball skills through NBA Fit.

“Consumers want the same convenience in banking they find in other industries, and that’s exactly what this new account offers:  banking anywhere, anytime and using a device they choose,” Manolo Sánchez, president and CEO of BBVA Compass, said in a statement. “But what truly sets it apart is that the experience is as much about the NBA as it is about banking.”

“Sports is about passion, and this is a way to tap into that. NBA Banking is . . . a way for fans to show their team pride and love for the game.”


BBVA Compass, which has been an official sponsor of the NBA since 2010, also has title sponsorship for college football's BBVA Compass Bowl, and last year opened BBVA Compass Stadium, home of Major League Soccer's Houston Dynamo.

“Sports is about passion, and this is a way to tap into that,” Sánchez said. “NBA Banking is more than just a way to bank. It’s a way for fans to show their team pride and love for the game.”

Back to NBA All-Star Game

Back to Home Page