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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb182013

BBVA Compass Banks On Kevin Durant, James Harden To Reunite As Ad Teammates

By Barry Janoff

February 17, 2013: Kevin Durant and James Harden, who were teammates on the Oklahoma City Thunder for three seasons before Harden was traded to the Houston Rockets prior to the 2012-13 NBA campaign, are back together on the same team.

Both Durant and Harden were on the 2013 Western Conference All-Star squad in the game played Sunday night (won by the West) that culminated three days of activities and activations in Houston. But the reunion of Durant and Harden will have a longer-lasting impact.

Harden was not traded back to OKC, and Durant was not sent packing to the Rockets. Instead, the two players will be a marketing tandem for BBVA Compass, the official bank of the NBA.

BBVA Compass, which had a significant presence during the NBA All-Star Weekend in Houston this past weekend, has signed Durant and Harden to global, multiyear deals as brand ambassadors for the bank and to appear in multi-media marketing. Financial details were not disclosed,

Initial activation included on-site presence in Houston and in the Toyota Center, site of the NBA's All-Star Game. Both Durant and Harden were promoting BBVA's just-launched NBA Banking, through which consumers can apply for such amenities as an NBA-themed checking and savings account, NBA-team customized check card and earn rewards for NBA items.  For example, three qualifying online bill payments from an NBA checking account within a 90-day period earns a $100 NBAstore.com electronic gift card, according to BBVA Compass.

Marketing includes a dedicated micro-site, a Twitter hash tag (#realfan) and an Instagram destination where people are encouraged to post photos that display their “fandom.” That also makes them eligible to win tickets to every game during the NBA Finals this June. (Full details here.)

BBVA Compass is currently running a generic NBA-themed TV spot but plans to have a Durant-Harden spot launch soon. The campaign with the two players is scheduled to run through the end of the year.

According to the financial firm, NBA Banking "leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide." NBA Banking accounts must be opened online and can be maintained online or with a smartphone using the bank’s mobile app. NBA Banking allows customers to conduct almost any banking transaction without visiting a branch, according to BBVA Compass.

During NBA All-Star Weekend, BBVA was presenting sponsor of the Rising Stars Challenge that featured two teams comprised exclusively of rookies and sophomores, had a booth at the fan experience Jam Session and worked with the NBA by hosting Houston-area students in a group session designed to improve their reading and math via the NBA Cares program and basketball skills through NBA Fit.

“Consumers want the same convenience in banking they find in other industries, and that’s exactly what this new account offers:  banking anywhere, anytime and using a device they choose,” Manolo Sánchez, president and CEO of BBVA Compass, said in a statement. “But what truly sets it apart is that the experience is as much about the NBA as it is about banking.”

“Sports is about passion, and this is a way to tap into that. NBA Banking is . . . a way for fans to show their team pride and love for the game.”


BBVA Compass, which has been an official sponsor of the NBA since 2010, also has title sponsorship for college football's BBVA Compass Bowl, and last year opened BBVA Compass Stadium, home of Major League Soccer's Houston Dynamo.

“Sports is about passion, and this is a way to tap into that,” Sánchez said. “NBA Banking is more than just a way to bank. It’s a way for fans to show their team pride and love for the game.”

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