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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb182013

BBVA Compass Banks On Kevin Durant, James Harden To Reunite As Ad Teammates

By Barry Janoff

February 17, 2013: Kevin Durant and James Harden, who were teammates on the Oklahoma City Thunder for three seasons before Harden was traded to the Houston Rockets prior to the 2012-13 NBA campaign, are back together on the same team.

Both Durant and Harden were on the 2013 Western Conference All-Star squad in the game played Sunday night (won by the West) that culminated three days of activities and activations in Houston. But the reunion of Durant and Harden will have a longer-lasting impact.

Harden was not traded back to OKC, and Durant was not sent packing to the Rockets. Instead, the two players will be a marketing tandem for BBVA Compass, the official bank of the NBA.

BBVA Compass, which had a significant presence during the NBA All-Star Weekend in Houston this past weekend, has signed Durant and Harden to global, multiyear deals as brand ambassadors for the bank and to appear in multi-media marketing. Financial details were not disclosed,

Initial activation included on-site presence in Houston and in the Toyota Center, site of the NBA's All-Star Game. Both Durant and Harden were promoting BBVA's just-launched NBA Banking, through which consumers can apply for such amenities as an NBA-themed checking and savings account, NBA-team customized check card and earn rewards for NBA items.  For example, three qualifying online bill payments from an NBA checking account within a 90-day period earns a $100 NBAstore.com electronic gift card, according to BBVA Compass.

Marketing includes a dedicated micro-site, a Twitter hash tag (#realfan) and an Instagram destination where people are encouraged to post photos that display their “fandom.” That also makes them eligible to win tickets to every game during the NBA Finals this June. (Full details here.)

BBVA Compass is currently running a generic NBA-themed TV spot but plans to have a Durant-Harden spot launch soon. The campaign with the two players is scheduled to run through the end of the year.

According to the financial firm, NBA Banking "leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide." NBA Banking accounts must be opened online and can be maintained online or with a smartphone using the bank’s mobile app. NBA Banking allows customers to conduct almost any banking transaction without visiting a branch, according to BBVA Compass.

During NBA All-Star Weekend, BBVA was presenting sponsor of the Rising Stars Challenge that featured two teams comprised exclusively of rookies and sophomores, had a booth at the fan experience Jam Session and worked with the NBA by hosting Houston-area students in a group session designed to improve their reading and math via the NBA Cares program and basketball skills through NBA Fit.

“Consumers want the same convenience in banking they find in other industries, and that’s exactly what this new account offers:  banking anywhere, anytime and using a device they choose,” Manolo Sánchez, president and CEO of BBVA Compass, said in a statement. “But what truly sets it apart is that the experience is as much about the NBA as it is about banking.”

“Sports is about passion, and this is a way to tap into that. NBA Banking is . . . a way for fans to show their team pride and love for the game.”


BBVA Compass, which has been an official sponsor of the NBA since 2010, also has title sponsorship for college football's BBVA Compass Bowl, and last year opened BBVA Compass Stadium, home of Major League Soccer's Houston Dynamo.

“Sports is about passion, and this is a way to tap into that,” Sánchez said. “NBA Banking is more than just a way to bank. It’s a way for fans to show their team pride and love for the game.”

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