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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb182013

BBVA Compass Banks On Kevin Durant, James Harden To Reunite As Ad Teammates

By Barry Janoff

February 17, 2013: Kevin Durant and James Harden, who were teammates on the Oklahoma City Thunder for three seasons before Harden was traded to the Houston Rockets prior to the 2012-13 NBA campaign, are back together on the same team.

Both Durant and Harden were on the 2013 Western Conference All-Star squad in the game played Sunday night (won by the West) that culminated three days of activities and activations in Houston. But the reunion of Durant and Harden will have a longer-lasting impact.

Harden was not traded back to OKC, and Durant was not sent packing to the Rockets. Instead, the two players will be a marketing tandem for BBVA Compass, the official bank of the NBA.

BBVA Compass, which had a significant presence during the NBA All-Star Weekend in Houston this past weekend, has signed Durant and Harden to global, multiyear deals as brand ambassadors for the bank and to appear in multi-media marketing. Financial details were not disclosed,

Initial activation included on-site presence in Houston and in the Toyota Center, site of the NBA's All-Star Game. Both Durant and Harden were promoting BBVA's just-launched NBA Banking, through which consumers can apply for such amenities as an NBA-themed checking and savings account, NBA-team customized check card and earn rewards for NBA items.  For example, three qualifying online bill payments from an NBA checking account within a 90-day period earns a $100 NBAstore.com electronic gift card, according to BBVA Compass.

Marketing includes a dedicated micro-site, a Twitter hash tag (#realfan) and an Instagram destination where people are encouraged to post photos that display their “fandom.” That also makes them eligible to win tickets to every game during the NBA Finals this June. (Full details here.)

BBVA Compass is currently running a generic NBA-themed TV spot but plans to have a Durant-Harden spot launch soon. The campaign with the two players is scheduled to run through the end of the year.

According to the financial firm, NBA Banking "leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide." NBA Banking accounts must be opened online and can be maintained online or with a smartphone using the bank’s mobile app. NBA Banking allows customers to conduct almost any banking transaction without visiting a branch, according to BBVA Compass.

During NBA All-Star Weekend, BBVA was presenting sponsor of the Rising Stars Challenge that featured two teams comprised exclusively of rookies and sophomores, had a booth at the fan experience Jam Session and worked with the NBA by hosting Houston-area students in a group session designed to improve their reading and math via the NBA Cares program and basketball skills through NBA Fit.

“Consumers want the same convenience in banking they find in other industries, and that’s exactly what this new account offers:  banking anywhere, anytime and using a device they choose,” Manolo Sánchez, president and CEO of BBVA Compass, said in a statement. “But what truly sets it apart is that the experience is as much about the NBA as it is about banking.”

“Sports is about passion, and this is a way to tap into that. NBA Banking is . . . a way for fans to show their team pride and love for the game.”


BBVA Compass, which has been an official sponsor of the NBA since 2010, also has title sponsorship for college football's BBVA Compass Bowl, and last year opened BBVA Compass Stadium, home of Major League Soccer's Houston Dynamo.

“Sports is about passion, and this is a way to tap into that,” Sánchez said. “NBA Banking is more than just a way to bank. It’s a way for fans to show their team pride and love for the game.”

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