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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan202016

Nascar Turning 'Batman v Superman' Into Earnhardt v Johnson Super Marketing

By Barry Janoff

January 20, 2016: In the upcoming film, Batman v Superman: Dawn of Justice, Warner Bros. is pitting two of the most iconic super-heroes in comic book and movie history against one another, and also tossing a roster of other DC Comics legends into the mix.

Thanks to an alliance between Warner Bros. Consumer Products and Nascar's Hendrick Motorsports that dates back to 2014, the theme of the movie is flying to the race track, with a super package of marketing and products featuring racing icons Dale Earnhardt Jr. and Jimmie Johnson.

The movie is scheduled to hit theaters on March 25.

Leading up to that, Earnhardt Jr. and Johnson will play the roles of Batman and Superman, respectively, with activations to include marketing from Hendrick Motorsports partners Nationwide and Lowe’s, a sweepstakes, licensed products, in-store promotions, on-track activations and superhero-themed race car paint schemes.

“Delivering more value to our relationships is something we think about every single day,” Patrick Perkins, vp-marketing for Hendrick Motorsports, said in a statement. “The ability to bring together tremendous partners like Lowe’s and Nationwide and align them with arguably the year’s biggest action adventure film is an extraordinary opportunity.

"It creates ways to excite and entertain our current fans, reach new audiences and build special programs around everything from licensed merchandise to sweepstakes," said Perkins.

People will see the on-track result of this campaign at the Auto Club (Speedway) 400 on March 20 in Fontana, Calif.

Batman will be represented on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS and Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS.

Licensed merchandise featuring the Batman v Superman: Dawn of Justice paint schemes for the Nos. 48 and 88 cars, respectively, will be available at participating retailers and online beginning Jan. 22. Items include die cast versions of the cars and die cast trucks, as well as hats and T-shirts.

Nationwide is offering via a sweepstakes the opportunity to attend the premiere of the film. The prize package also includes airfare, lodging, two tickets to the March 20 race and a meet-and-greet opportunity with Earnhardt, Jr. (Details here.)

On March 24, the eve of the Batman v Superman: Dawn of Justice release, Lowe’s will host in its stores a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. (Parents can register their children at online beginning in March.)

A social media element includes Twitter with the hash tag, #HeroFaceOff.

According to Lawrence Lobpries, vp-consumer marketing for Lowe's, “In addition to putting a bold, unique paint scheme featuring Superman, one of the world’s greatest super heroes, in front of our passionate Team 48 fans, this partnership allows us to engage a new audience by bringing the thrill and action of the movie and Nascar to our stores across the country.”

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved."

The Batman v Superman: Dawn of Justice paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports.

Earnhardt's paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit. Johnson's car will feature the iconic S-shield and Superman suit textures.

In addition, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective super hero logos.

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved," said Perkins.

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