Top
NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan202016

Nascar Turning 'Batman v Superman' Into Earnhardt v Johnson Super Marketing

By Barry Janoff

January 20, 2016: In the upcoming film, Batman v Superman: Dawn of Justice, Warner Bros. is pitting two of the most iconic super-heroes in comic book and movie history against one another, and also tossing a roster of other DC Comics legends into the mix.

Thanks to an alliance between Warner Bros. Consumer Products and Nascar's Hendrick Motorsports that dates back to 2014, the theme of the movie is flying to the race track, with a super package of marketing and products featuring racing icons Dale Earnhardt Jr. and Jimmie Johnson.

The movie is scheduled to hit theaters on March 25.

Leading up to that, Earnhardt Jr. and Johnson will play the roles of Batman and Superman, respectively, with activations to include marketing from Hendrick Motorsports partners Nationwide and Lowe’s, a sweepstakes, licensed products, in-store promotions, on-track activations and superhero-themed race car paint schemes.

“Delivering more value to our relationships is something we think about every single day,” Patrick Perkins, vp-marketing for Hendrick Motorsports, said in a statement. “The ability to bring together tremendous partners like Lowe’s and Nationwide and align them with arguably the year’s biggest action adventure film is an extraordinary opportunity.

"It creates ways to excite and entertain our current fans, reach new audiences and build special programs around everything from licensed merchandise to sweepstakes," said Perkins.

People will see the on-track result of this campaign at the Auto Club (Speedway) 400 on March 20 in Fontana, Calif.

Batman will be represented on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS and Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS.

Licensed merchandise featuring the Batman v Superman: Dawn of Justice paint schemes for the Nos. 48 and 88 cars, respectively, will be available at participating retailers and online beginning Jan. 22. Items include die cast versions of the cars and die cast trucks, as well as hats and T-shirts.

Nationwide is offering via a sweepstakes the opportunity to attend the premiere of the film. The prize package also includes airfare, lodging, two tickets to the March 20 race and a meet-and-greet opportunity with Earnhardt, Jr. (Details here.)

On March 24, the eve of the Batman v Superman: Dawn of Justice release, Lowe’s will host in its stores a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. (Parents can register their children at online beginning in March.)

A social media element includes Twitter with the hash tag, #HeroFaceOff.

According to Lawrence Lobpries, vp-consumer marketing for Lowe's, “In addition to putting a bold, unique paint scheme featuring Superman, one of the world’s greatest super heroes, in front of our passionate Team 48 fans, this partnership allows us to engage a new audience by bringing the thrill and action of the movie and Nascar to our stores across the country.”

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved."

The Batman v Superman: Dawn of Justice paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports.

Earnhardt's paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit. Johnson's car will feature the iconic S-shield and Superman suit textures.

In addition, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective super hero logos.

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved," said Perkins.

Back to Home Page