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Apr132010

Kraft Upwraps A 'Singles' Promotion With Minor League Baseball 

April 13, 2010: Baseball, apple pie and Kraft Singles will be the chant at Minor League Baseball stadiums nationwide this season — and not just for people who are single —  thanks to "Tuesday Night Tickets," a marketing and promotional effort offering admission to watch players hit singles, doubles, triples and home runs.

Every Tuesday night from April 13 through Sept. 7, consumers can take advantage of the "Tuesday Night Tickets" deal at most Minor League Baseball parks by purchasing one ticket and then turning in the wrapper from any Kraft Singles product for a second ticket free. Not all Minor League Baseball parks are participating and the offer is subject to availability at participating parks. (Full details here.)

The Kraft Singles partnership with Minor League Baseball, now in its second season, is being supported with radio and newspaper ads across the country, POP and in-stadium incentives for fans before, during and after the game.

"Since last year's program was such a success, we are excited to team up with Minor League Baseball again this year for another season of family fun at the ballpark," Clayton Wai-Poi, senior brand manager for Kraft Singles, said in a statement. "With the 'Tuesday Night Tickets' deal, families can celebrate some of the season's best traditions, whether it's an outing to a baseball game or hot-off-the-grill cheeseburgers."

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Reader Comments (4)

The footballers who supported the bans on playing for dummy 'multi-racial' teams during the apartheid era. The heroes of the African game who deployed their prowess on the dusty township football parks (you could hardly call them stadiums). Often accompanied by choirs of fans singing their hearts out, and not the obvious borrowed-from-Britain anthems and hymns (ironically, the mound occupied by the Liverpool choir at Anfield was an abbreviation of the Afrikaans word for hill — 'kopje') who mixed their adulation for the players with some rousing calls to arms in the struggle for freedom, most of which were not understood by the authorities, who rarely went to black football games during the apartheid era.

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