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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Mar142014

Baseball City Swings For The Fences With Marketers, Merchandise, Legends, Stars

By Barry Janoff

March 14, 2014: Baseball is a sport that is determined to embrace its past as much as it relishes its present and envisions its future.

A good case in point: the first Baseball City, a multi-platform fan-fest being held this weekend, Marcch 15-16, in the Phoenix Convention Center.

Under the auspices of marketing and talent representation firm The Legacy Agency, Baseball City will bring together current MLB players and baseball legends; and a bevy of baseball-related marketers, equipment manufacturers and retailers that will have their merchandise, wares and services on display.

In addition, coaches and instructors will assist visitors in such activities as the Home Run Derby Field, a Steal Home competition, Speed Pitch competition and a Make-A-Wish Arizona kid's clinic.

Events will be covered by MLB Network and is scheduled to include a live broadcast of MLB Tonight as well as broadcasts from Univision TV and radio.

"Baseball City is a simple concept, based on the premise of the PGA Merchandise Show, but for baseball," said Michael Principe, CEO for The Legacy Agency, New York. "One of the goals we are trying to accomplish at TLA is to utilize all of our assets, all of our relationships, all of our industry experience. We have expanded our core competencies to include representing corporate clients and how they spend their sports and talent marketing dollars. It's also about looking to produce some events for which we think there is a need and a place for in the market."

The challenge for Principle and his crew was to find a location where a large number of baseball enthusiasts would be together in a location that could house a substantial amount of baseball-related properties "in a trade show, fan-fest, interactive B-to-B, B-to-C environment."

Using the annual PGA Merchandise Show as a standard, TLA took over some 60,000 square feet of the Phoenix Convention Center, located within a 60-mile radius of 15 MLB teams that make up the Spring Training Cactus League.

"Each spring, about 1.8 million tickets are sold to Cactus League games," said Principe. "You have your built-in demographic, built-in enthusiasts who are looking to consume the product of baseball. That's how Baseball City came about."

Although MLB is not formally involved, Principle feels that the league will see that "what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Participating sponsors Pepsi/Gatorade, Geico, 5 Hour Energy,  Lids, Schutt Sports, Under Armour, Eat The Ball, Triple Crown Sports, Zinger Bat, The Hitting Jack-It, Giants Sunflower Seeds, Pocket Radar, Max Bat, GameSigns, Franks Sports Shop, AG Sports Collectibles, Kind Snacks, Shock Doctor, 9 Zones Baseball, Eagle Eye Electronics and Pro Glider Bats.

Marucci Sports will unveil their Club Marucci experience; and Snapcall will demonstrate their live gaming and interactive fan platform.

Local sponsors include Visit Phoenix (Phoenix Visitors Bureau), the Phoenix Suns, Phoenix Coyotes and Sheraton Phoenix Downtown.

Current MLB players scheduled to meet, greet and sign autographs include Aaron Hill, Adam Dunn, Billy Butler, Brett Anderson, Martin Prado, Pablo Sandoval, Ryan Vogelsong, Salvador Perez and Scott Kazmir.

"We want MLB to see that what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Legends scheduled to be in attendance include Andre Dawson, Orlando Cepeda, Ferguson Jenkins, Gaylord Perry, Don Baylor, Steve Garvey and Jose Canseco.

Principe admitted that younger attendees might remember Canseco more for his involvement in MLB's PED scandals than for his playing days. "But that adds another dimension to the event," said Principe.

"We're expecting a good turnout," said Principe. "We've done a lot of press, a lot of marketing. Big on Twitter and social media. We want to build this for years to come and expand into Florida where the Grapefruit League is based, We want to create a real lasting property."

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