Top
NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar142014

Baseball City Swings For The Fences With Marketers, Merchandise, Legends, Stars

By Barry Janoff

March 14, 2014: Baseball is a sport that is determined to embrace its past as much as it relishes its present and envisions its future.

A good case in point: the first Baseball City, a multi-platform fan-fest being held this weekend, Marcch 15-16, in the Phoenix Convention Center.

Under the auspices of marketing and talent representation firm The Legacy Agency, Baseball City will bring together current MLB players and baseball legends; and a bevy of baseball-related marketers, equipment manufacturers and retailers that will have their merchandise, wares and services on display.

In addition, coaches and instructors will assist visitors in such activities as the Home Run Derby Field, a Steal Home competition, Speed Pitch competition and a Make-A-Wish Arizona kid's clinic.

Events will be covered by MLB Network and is scheduled to include a live broadcast of MLB Tonight as well as broadcasts from Univision TV and radio.

"Baseball City is a simple concept, based on the premise of the PGA Merchandise Show, but for baseball," said Michael Principe, CEO for The Legacy Agency, New York. "One of the goals we are trying to accomplish at TLA is to utilize all of our assets, all of our relationships, all of our industry experience. We have expanded our core competencies to include representing corporate clients and how they spend their sports and talent marketing dollars. It's also about looking to produce some events for which we think there is a need and a place for in the market."

The challenge for Principle and his crew was to find a location where a large number of baseball enthusiasts would be together in a location that could house a substantial amount of baseball-related properties "in a trade show, fan-fest, interactive B-to-B, B-to-C environment."

Using the annual PGA Merchandise Show as a standard, TLA took over some 60,000 square feet of the Phoenix Convention Center, located within a 60-mile radius of 15 MLB teams that make up the Spring Training Cactus League.

"Each spring, about 1.8 million tickets are sold to Cactus League games," said Principe. "You have your built-in demographic, built-in enthusiasts who are looking to consume the product of baseball. That's how Baseball City came about."

Although MLB is not formally involved, Principle feels that the league will see that "what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Participating sponsors Pepsi/Gatorade, Geico, 5 Hour Energy,  Lids, Schutt Sports, Under Armour, Eat The Ball, Triple Crown Sports, Zinger Bat, The Hitting Jack-It, Giants Sunflower Seeds, Pocket Radar, Max Bat, GameSigns, Franks Sports Shop, AG Sports Collectibles, Kind Snacks, Shock Doctor, 9 Zones Baseball, Eagle Eye Electronics and Pro Glider Bats.

Marucci Sports will unveil their Club Marucci experience; and Snapcall will demonstrate their live gaming and interactive fan platform.

Local sponsors include Visit Phoenix (Phoenix Visitors Bureau), the Phoenix Suns, Phoenix Coyotes and Sheraton Phoenix Downtown.

Current MLB players scheduled to meet, greet and sign autographs include Aaron Hill, Adam Dunn, Billy Butler, Brett Anderson, Martin Prado, Pablo Sandoval, Ryan Vogelsong, Salvador Perez and Scott Kazmir.

"We want MLB to see that what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Legends scheduled to be in attendance include Andre Dawson, Orlando Cepeda, Ferguson Jenkins, Gaylord Perry, Don Baylor, Steve Garvey and Jose Canseco.

Principe admitted that younger attendees might remember Canseco more for his involvement in MLB's PED scandals than for his playing days. "But that adds another dimension to the event," said Principe.

"We're expecting a good turnout," said Principe. "We've done a lot of press, a lot of marketing. Big on Twitter and social media. We want to build this for years to come and expand into Florida where the Grapefruit League is based, We want to create a real lasting property."

Back to Home Page