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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar142014

Baseball City Swings For The Fences With Marketers, Merchandise, Legends, Stars

By Barry Janoff

March 14, 2014: Baseball is a sport that is determined to embrace its past as much as it relishes its present and envisions its future.

A good case in point: the first Baseball City, a multi-platform fan-fest being held this weekend, Marcch 15-16, in the Phoenix Convention Center.

Under the auspices of marketing and talent representation firm The Legacy Agency, Baseball City will bring together current MLB players and baseball legends; and a bevy of baseball-related marketers, equipment manufacturers and retailers that will have their merchandise, wares and services on display.

In addition, coaches and instructors will assist visitors in such activities as the Home Run Derby Field, a Steal Home competition, Speed Pitch competition and a Make-A-Wish Arizona kid's clinic.

Events will be covered by MLB Network and is scheduled to include a live broadcast of MLB Tonight as well as broadcasts from Univision TV and radio.

"Baseball City is a simple concept, based on the premise of the PGA Merchandise Show, but for baseball," said Michael Principe, CEO for The Legacy Agency, New York. "One of the goals we are trying to accomplish at TLA is to utilize all of our assets, all of our relationships, all of our industry experience. We have expanded our core competencies to include representing corporate clients and how they spend their sports and talent marketing dollars. It's also about looking to produce some events for which we think there is a need and a place for in the market."

The challenge for Principle and his crew was to find a location where a large number of baseball enthusiasts would be together in a location that could house a substantial amount of baseball-related properties "in a trade show, fan-fest, interactive B-to-B, B-to-C environment."

Using the annual PGA Merchandise Show as a standard, TLA took over some 60,000 square feet of the Phoenix Convention Center, located within a 60-mile radius of 15 MLB teams that make up the Spring Training Cactus League.

"Each spring, about 1.8 million tickets are sold to Cactus League games," said Principe. "You have your built-in demographic, built-in enthusiasts who are looking to consume the product of baseball. That's how Baseball City came about."

Although MLB is not formally involved, Principle feels that the league will see that "what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Participating sponsors Pepsi/Gatorade, Geico, 5 Hour Energy,  Lids, Schutt Sports, Under Armour, Eat The Ball, Triple Crown Sports, Zinger Bat, The Hitting Jack-It, Giants Sunflower Seeds, Pocket Radar, Max Bat, GameSigns, Franks Sports Shop, AG Sports Collectibles, Kind Snacks, Shock Doctor, 9 Zones Baseball, Eagle Eye Electronics and Pro Glider Bats.

Marucci Sports will unveil their Club Marucci experience; and Snapcall will demonstrate their live gaming and interactive fan platform.

Local sponsors include Visit Phoenix (Phoenix Visitors Bureau), the Phoenix Suns, Phoenix Coyotes and Sheraton Phoenix Downtown.

Current MLB players scheduled to meet, greet and sign autographs include Aaron Hill, Adam Dunn, Billy Butler, Brett Anderson, Martin Prado, Pablo Sandoval, Ryan Vogelsong, Salvador Perez and Scott Kazmir.

"We want MLB to see that what's good for baseball, and trying to tap into the spirit of baseball, is good for everybody."

Legends scheduled to be in attendance include Andre Dawson, Orlando Cepeda, Ferguson Jenkins, Gaylord Perry, Don Baylor, Steve Garvey and Jose Canseco.

Principe admitted that younger attendees might remember Canseco more for his involvement in MLB's PED scandals than for his playing days. "But that adds another dimension to the event," said Principe.

"We're expecting a good turnout," said Principe. "We've done a lot of press, a lot of marketing. Big on Twitter and social media. We want to build this for years to come and expand into Florida where the Grapefruit League is based, We want to create a real lasting property."

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