Top
NEWS REAL

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar192019

Barkley, Spike, Samuel L. Return To Enjoy Capital One March Madness Festivities

By Barry Janoff

March 19, 2019: Is it really March Madness without humorous ads from Capital One featuring Charles Barkley, Spike Lee and Samuel L. Jackson?

Capital One is the official bank and credit card of the NCAA.

And Charles Barkley, Spike Lee and Samuel L. Jackson are the official spokesmen and entertainment trio for Capital One.

The three amigos return for the sixth time to support March Madness and Capital One’s multi-media marketing and activation, bringing CBS broadcaster Jim Nantz and basketball Hall of Famer Larry Bird along for the ride to the Final Four in U.S. Bank Stadium, Minneapolis (April 6-8).

In addition to TV, digital and social media, the firm’s presence includes the Final Four Fan Fest presented by Capital One and the Capital One JamFest as part of the Final Four March Madness Music Series.

The company is also presenting sponsor for Tourney Town in Tampa Convention Center during the women's Final Four in Tampa Bay’s Amalie Arena (April 5-7).

The campaign is Capital One’s on-going “Road Trip” theme, with the company tag line, “What’s in your wallet?”

The six spots released to date will air throughout the Tournament on March Madness media partners CBS, TBS, TNT and truTV as well as ESPN and other sports and entertainment networks.

Lee directed, as he has in the past. Lead agency is DDB Chicago.

In the spots, Barkley is the center of most of the story lines, including naming a parrot after his buddy and former NBA rival Larry Bird, wearing a specially designed “Chuxedo” and bringing a array of emojis to a March Madness game to reflect his various moods.

National TV ad spend during March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

That includes Capital One, which last season spent $54 million on 223 units, according to research and consulting firm Kantar Media, NY.

Spend on March Madness has consistently risen over the past few years: $1.32 billion in 2018. $1.28 billion in 2017. $1.24 billion in 2016, $1.19 billion in 2015, $ 1.13 billion in 2014 and $1.12 billion in 2013.

According to Kantar Media, “Ad expenditures during NCAA March Madness games have been growing 3-5% per year, which roughly tracks with rights fees increases that CBS and Turner are paying.”

In 2010, the NCAA and CBS-Turner signed a 14-year, $10.8 billion deal that will run through 2024.

In 2016, the NCAA extended its Tournament deal with CBS, and Turner through 2032 for $8.8 billion

The Final Four Fan Fest presented by Capital One will take place in the Minneapolis Convention Center (April 5-8).

The Capital One JamFest is a free concert on April 7 in The Armory featuring Katy Perry and  Zedd on the third night of the March Madness Music Series.

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Capital One March Madness creative (to date):

Alert
Charles uses his own annoying air horn to sound off every time he gets an alert on his cell phone from Capital One’s Robot Banker Eno, including a purchase he didn’t make (at Air-Hornz.com), halftime scores and when it’s time for Jalapeño Poppers.

Larry
Charles has a March Madness good luck Bracket buddy, a parrot named Larry Bird, to keep his Brackets from getting busted. The real Larry Bird walks in with his good luck Bracket buddy, a dog named Charles Barkley. Spike and Samuel L. are amused.

Chuxedo
En route to a game, Barkley wears a shiny blue glittery jersey-style tuxedo jacket and basketball shorts because “I need to look good at the Big Dance . . . It’s like the prom of basketball.” Jim Nantz, who arrives in a limo, is wearing his own Chuxedo to take them all to the “Big Nantz.”

Chuckmojis
Charles is at a March Madness game and has an oversized photo of an emoji for every situation: Smiling Chuck when Spike pays for his snacks with his Capital One card, remorseful Chuck when his bracket is busted, Chuck in a tiara for the Cinderella upsets and when he wants a hot dog, a photo emoji of Jim Nantz.

Mini Soda
At an airport, Charles buys a mini soda — “We’re in Minne-sota” — and Spike buys a mini apple — “We’re in Minne-apolis” — but Samuel L. is not amused.

Final Fourgasboard
Charles serves Samuel L., Spike and Nantz tables filled with food presented to resemble a basketball arena; his Final Fourgasboard offerings include Charles Broccoli, Ham Jackson and Spike Brie.

NCAA Shoots, Scores: March Madness 2019 Ad Spend To Hit Record $1.36B

Back to Home Page