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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar192019

Barkley, Spike, Samuel L. Return To Enjoy Capital One March Madness Festivities

By Barry Janoff

March 19, 2019: Is it really March Madness without humorous ads from Capital One featuring Charles Barkley, Spike Lee and Samuel L. Jackson?

Capital One is the official bank and credit card of the NCAA.

And Charles Barkley, Spike Lee and Samuel L. Jackson are the official spokesmen and entertainment trio for Capital One.

The three amigos return for the sixth time to support March Madness and Capital One’s multi-media marketing and activation, bringing CBS broadcaster Jim Nantz and basketball Hall of Famer Larry Bird along for the ride to the Final Four in U.S. Bank Stadium, Minneapolis (April 6-8).

In addition to TV, digital and social media, the firm’s presence includes the Final Four Fan Fest presented by Capital One and the Capital One JamFest as part of the Final Four March Madness Music Series.

The company is also presenting sponsor for Tourney Town in Tampa Convention Center during the women's Final Four in Tampa Bay’s Amalie Arena (April 5-7).

The campaign is Capital One’s on-going “Road Trip” theme, with the company tag line, “What’s in your wallet?”

The six spots released to date will air throughout the Tournament on March Madness media partners CBS, TBS, TNT and truTV as well as ESPN and other sports and entertainment networks.

Lee directed, as he has in the past. Lead agency is DDB Chicago.

In the spots, Barkley is the center of most of the story lines, including naming a parrot after his buddy and former NBA rival Larry Bird, wearing a specially designed “Chuxedo” and bringing a array of emojis to a March Madness game to reflect his various moods.

National TV ad spend during March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

That includes Capital One, which last season spent $54 million on 223 units, according to research and consulting firm Kantar Media, NY.

Spend on March Madness has consistently risen over the past few years: $1.32 billion in 2018. $1.28 billion in 2017. $1.24 billion in 2016, $1.19 billion in 2015, $ 1.13 billion in 2014 and $1.12 billion in 2013.

According to Kantar Media, “Ad expenditures during NCAA March Madness games have been growing 3-5% per year, which roughly tracks with rights fees increases that CBS and Turner are paying.”

In 2010, the NCAA and CBS-Turner signed a 14-year, $10.8 billion deal that will run through 2024.

In 2016, the NCAA extended its Tournament deal with CBS, and Turner through 2032 for $8.8 billion

The Final Four Fan Fest presented by Capital One will take place in the Minneapolis Convention Center (April 5-8).

The Capital One JamFest is a free concert on April 7 in The Armory featuring Katy Perry and  Zedd on the third night of the March Madness Music Series.

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Capital One March Madness creative (to date):

Alert
Charles uses his own annoying air horn to sound off every time he gets an alert on his cell phone from Capital One’s Robot Banker Eno, including a purchase he didn’t make (at Air-Hornz.com), halftime scores and when it’s time for Jalapeño Poppers.

Larry
Charles has a March Madness good luck Bracket buddy, a parrot named Larry Bird, to keep his Brackets from getting busted. The real Larry Bird walks in with his good luck Bracket buddy, a dog named Charles Barkley. Spike and Samuel L. are amused.

Chuxedo
En route to a game, Barkley wears a shiny blue glittery jersey-style tuxedo jacket and basketball shorts because “I need to look good at the Big Dance . . . It’s like the prom of basketball.” Jim Nantz, who arrives in a limo, is wearing his own Chuxedo to take them all to the “Big Nantz.”

Chuckmojis
Charles is at a March Madness game and has an oversized photo of an emoji for every situation: Smiling Chuck when Spike pays for his snacks with his Capital One card, remorseful Chuck when his bracket is busted, Chuck in a tiara for the Cinderella upsets and when he wants a hot dog, a photo emoji of Jim Nantz.

Mini Soda
At an airport, Charles buys a mini soda — “We’re in Minne-sota” — and Spike buys a mini apple — “We’re in Minne-apolis” — but Samuel L. is not amused.

Final Fourgasboard
Charles serves Samuel L., Spike and Nantz tables filled with food presented to resemble a basketball arena; his Final Fourgasboard offerings include Charles Broccoli, Ham Jackson and Spike Brie.

NCAA Shoots, Scores: March Madness 2019 Ad Spend To Hit Record $1.36B

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