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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar072013

What's In Your Wallet: Charles Barkley Joins Alec Baldwin For March Madness Campaign 

By Barry Janoff

March 7, 2013: Just in time for March Madness, NCAA corporate partner Capital One has signed a deal with Charles Barkley, who will be part of the broadcast team from Turner and CBS that will cover the Div. I men's tournament.

Throughout the Tournament, Barkley will appear alongside actor and Capital One spokesman Alec Baldwin in a multi-media marketing campaign, which comes with the tagline, "What's in your wallet?"

The creative supports Capital One's VentureOne Rewards card, which offers such perks as airline miles with each purchase and, as Baldwin has been touting since 2011, the option to "fly free on any airline, anytime, with no blackout dates."

The campaign is anchored by a series of TV spots, two of which are breaking this week. Support includes Internet and social media such as Twitter, YouTube and Facebook; on-site activation during the Tournament and potentially in-studio activation when Barkley is on-air. Lead agency is DDB, Chicago.

Beginning on "Selection Sunday," March 17, Capital One will direct people to their Twitter site, where they can use #RallyCry "to tweet loud, tweet proud to tweet your team to the top."  Visitors will also have the opportunity to win tickets to "this year's big dance and other sweet prizes." (Full details here.)

Capital One has been an NCAA corporate sponsor since 2010, along with AT&T and Coca-Cola. Official NCAA marketing partners also include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe's, Northwest Mutual, Nabisco, Reese's, Unilever and UPS.

In "Telestrator," Greg Anthony, also a March Madness analyst for Turner and CBS, on the air. "So let's break down this play." Then, turning to where his partner would normally be, he says, "Charles . . . "

But Charles is not there, because, as Alec Baldwin explains via telestrator, "He couldn't make it. His single-miles card blacked him out [of seats]. He should have used the Capital One Venture card."

Barkley then appears, but from his Mom's home via satellite. "Hey, fellas," Barkley begins. However, his Mom, who is in the background doing the laundry, interrupts. "Hey, baby, you want momma to iron your undies?" she asks a not amused Barkley, holding them up for a national TV audience.

"Nice tighty whities," says a very amused Anthony. The undies are XXX-large, inspiring Baldwin to comment, "I didn't know Mrs. Barkley made quilts. It looks like a circus tent."

A shot of the over-sized underwear is then frozen on-screen, and Baldwin uses his screen-marking telestrator to turn them into a sailboat. "What's in your wallet," Baldwin smiles. (See the full spot here.)

In "Played A Little Ball," Barkley and Baldwin are in the stands watching a hoops game when Baldwin tells Barkley, "You know, I played a little ball in my day." When Barkley inquires what type of ball, Baldwin — who played high school football while growing up in Long Island, NY — continues, "Bocce ball. It's a very little ball, but it's just as competitive."

When an incredulous Barkley has no response, Baldwin states, "We were gladiators, Charles. Gladiators." (See the full spot here.)

Outtakes from the commercial shoot hint at other spots — possibly seven more — to come, including Barkley and Baldwin arguing over who gets the aisle seat, Barkley handing Baldwin and empty platter that had been filled with nachos for them to share and another in which Barkley avoids answering a cell phone call from his wife because he's not supposed to be at the basketball game. "Answer it," he says to Baldwin. "Tell her we're working late."

Capital One spent $28.4 million to advertise during March Madness last year, according to marketing and research fiirm Kantar Media, NY. That ranked fifth among all companies (behind General Motors, AT&T, Anheuser-Busch and Coca-Cola).

All told, companies spent more than $1 billion to advertise during the 2012 Div. I men's tournament,  including more than $183 million during the Final Four, per Kantar.

Among other NCAA-related initiatives, the from is title sponsor for the Capital One Cup, which is awarded each year to the best men's and women's NCAA Division I athletics programs in the country

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