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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar072013

What's In Your Wallet: Charles Barkley Joins Alec Baldwin For March Madness Campaign 

By Barry Janoff

March 7, 2013: Just in time for March Madness, NCAA corporate partner Capital One has signed a deal with Charles Barkley, who will be part of the broadcast team from Turner and CBS that will cover the Div. I men's tournament.

Throughout the Tournament, Barkley will appear alongside actor and Capital One spokesman Alec Baldwin in a multi-media marketing campaign, which comes with the tagline, "What's in your wallet?"

The creative supports Capital One's VentureOne Rewards card, which offers such perks as airline miles with each purchase and, as Baldwin has been touting since 2011, the option to "fly free on any airline, anytime, with no blackout dates."

The campaign is anchored by a series of TV spots, two of which are breaking this week. Support includes Internet and social media such as Twitter, YouTube and Facebook; on-site activation during the Tournament and potentially in-studio activation when Barkley is on-air. Lead agency is DDB, Chicago.

Beginning on "Selection Sunday," March 17, Capital One will direct people to their Twitter site, where they can use #RallyCry "to tweet loud, tweet proud to tweet your team to the top."  Visitors will also have the opportunity to win tickets to "this year's big dance and other sweet prizes." (Full details here.)

Capital One has been an NCAA corporate sponsor since 2010, along with AT&T and Coca-Cola. Official NCAA marketing partners also include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe's, Northwest Mutual, Nabisco, Reese's, Unilever and UPS.

In "Telestrator," Greg Anthony, also a March Madness analyst for Turner and CBS, on the air. "So let's break down this play." Then, turning to where his partner would normally be, he says, "Charles . . . "

But Charles is not there, because, as Alec Baldwin explains via telestrator, "He couldn't make it. His single-miles card blacked him out [of seats]. He should have used the Capital One Venture card."

Barkley then appears, but from his Mom's home via satellite. "Hey, fellas," Barkley begins. However, his Mom, who is in the background doing the laundry, interrupts. "Hey, baby, you want momma to iron your undies?" she asks a not amused Barkley, holding them up for a national TV audience.

"Nice tighty whities," says a very amused Anthony. The undies are XXX-large, inspiring Baldwin to comment, "I didn't know Mrs. Barkley made quilts. It looks like a circus tent."

A shot of the over-sized underwear is then frozen on-screen, and Baldwin uses his screen-marking telestrator to turn them into a sailboat. "What's in your wallet," Baldwin smiles. (See the full spot here.)

In "Played A Little Ball," Barkley and Baldwin are in the stands watching a hoops game when Baldwin tells Barkley, "You know, I played a little ball in my day." When Barkley inquires what type of ball, Baldwin — who played high school football while growing up in Long Island, NY — continues, "Bocce ball. It's a very little ball, but it's just as competitive."

When an incredulous Barkley has no response, Baldwin states, "We were gladiators, Charles. Gladiators." (See the full spot here.)

Outtakes from the commercial shoot hint at other spots — possibly seven more — to come, including Barkley and Baldwin arguing over who gets the aisle seat, Barkley handing Baldwin and empty platter that had been filled with nachos for them to share and another in which Barkley avoids answering a cell phone call from his wife because he's not supposed to be at the basketball game. "Answer it," he says to Baldwin. "Tell her we're working late."

Capital One spent $28.4 million to advertise during March Madness last year, according to marketing and research fiirm Kantar Media, NY. That ranked fifth among all companies (behind General Motors, AT&T, Anheuser-Busch and Coca-Cola).

All told, companies spent more than $1 billion to advertise during the 2012 Div. I men's tournament,  including more than $183 million during the Final Four, per Kantar.

Among other NCAA-related initiatives, the from is title sponsor for the Capital One Cup, which is awarded each year to the best men's and women's NCAA Division I athletics programs in the country

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