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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar172014

Charles Barkley Returns For CDW As IT Guy With Tech, Business, Sports Savvy

By Barry Janoff

March 17, 2014: Charles Barkley is back for his third go-round as the IT nerd whose knack for winning on the court translates to more business in the office in a new multi-media effort for CDW to support the firm's technology solutions for business, government, education and healthcare.

The next generation of CDW's umbrella effort, "People Who Get It," entitled "Smart Growth," includes TV, radio and Internet ads breaking this week.

The broadcast commercials are scheduled for heavy rotation during the NCAA Div. I Men's Basketball Tournament on CBS and Turner stations TNT, TBS and truTV. Radio includes ESPN Radio and Westwood One.

Barkley, who will be on-air for CBS Sports-Turner as a commentator and analyst during March Madness games, has appeared in campaigns for CDW since 2012.

The former star for the University of Auburn and 16-year NBA veteran again plays an IT employee for the fictional firm Gordon & Taylor, where he has helped the underdog company win at basketball and football (despite having a football stadium but no team), inked new business by losing at golf and established a successful mobile office.

"I get to play the computer nerd in those commercials," Barkley said with a laugh during a CBS-Turner Sports media event in New York last week. "CDW has been a very gracious company . . . I don't do the CDW commercials for money. But I don't do it for free. When I partnered with CDW, one of the things I asked them was to donate computers to [schools in] poor neighborhoods and to poor students." (See the full Q&A here.)

Barkley, a member of the Naismith Memorial Basketball Hall of Fame as well as the NBA's 50th Anniversary All-Time Team selected in 1997, will also appear in new commercials for Capital One that will air during the hoops competition.

In the new CDW campaign, Gordon & Taylor "feels the pressures that many fast-growing organizations experience — from hiring challenges to space constraints and bottom-line worries," but manages to work with the challenges to build for the future, according to CDW.

Partner solutions from Cisco, Crucial, HP, Intel, Lenovo, NetApp, Seagate and VMware are featured, along with the CDW capabilities that power them.

Playing off of basketball's concept of the sixth man, who comes off the bench to help win games, CDW said that its "professional expertise demonstrates that IT is the 'seventh man' that can provide organizations with a competitive advantage." As part of its online push, CDW has established a dedicated micro-site, What is the Seventh Man, to show how technology "is changing the way [basketball] is played."

Here, the focus is on how technology is helping to create "smart stadiums," such as the University of Duke's Cameron Indoor Stadium's use of SportVu, which tracks the movement of every player on the court throughout every game and during practices to combine statistics with biomechanics.

Social media presence includes Twitter, Facebook, LinkedIn, YouTube and Spiceworks.

In the campaign's master spot, "Grow Smart," Jim Gordon, the CEO for Gordon & Taylor, explains that the company has become so successful, thanks to CDW, that he can throw money around, which he literally does during an executive meeting. Meanwhile, Barkley and his co-IT workers look on in disbelief.

"They get to throw money around and we have to watch every cent," says Barkley. But Barkley is proud of the role that solutions from CDW have played in making Gordon & Taylor a winning operation.

“We chose March Madness as the backdrop because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

It turns out that Gordon doesn't want people to know how CDW has helped his firm — unless they buy his new book, Winning Is Everything, "available for $29.95." (See the full spot here.)

Related spots include:

•  "Ice Sculpture," in which Gordon takes credit for the accomplishments of Barkley, the IT team and CDW and names himself Employee of the Month (and has an ice sculpture designed in his image).

• "Elevator Meeting," in which the IT team must meet in an elevator because CDW has helped them outgrow their office space (but also provides the solutions for new offices).

• "Stand Ins," which sees CEO Gordon hire lookalikes of the IT crew to help with the work rather than install new CDW systems, the latter of which Barkley supports.

• "New Hires," where the result of Gordon & Taylor growing so fast using intel from CDWis  they are hiring people off the street, including mimes and other street performers. Again, Barkley stresses increasing support from CDW.

• "Rich and Famous," in which the success of Gordon & Taylor finally touches Barkley, who gets manicures and is able to relax on company time.

Ogilvy & Mather, Chicago, is lead agency for the campaign, which CDW’ called its "most deeply integrated to date."

“The creative concept for the ‘Smart Growth’ campaign is how CDW’s technology solutions support and amplify business operations to help our customers grow and succeed,” Neal Campbell, svp and CMO for CDW, said in a statement. “We chose March Madness as the backdrop for this campaign because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

Q&A: Barkley Has A Few (Hundred) Words About the NCAA, NBA, Marketing

Back to March Madness 2014

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