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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Terminator 6: Dark Fate See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar172014

Charles Barkley Returns For CDW As IT Guy With Tech, Business, Sports Savvy

By Barry Janoff

March 17, 2014: Charles Barkley is back for his third go-round as the IT nerd whose knack for winning on the court translates to more business in the office in a new multi-media effort for CDW to support the firm's technology solutions for business, government, education and healthcare.

The next generation of CDW's umbrella effort, "People Who Get It," entitled "Smart Growth," includes TV, radio and Internet ads breaking this week.

The broadcast commercials are scheduled for heavy rotation during the NCAA Div. I Men's Basketball Tournament on CBS and Turner stations TNT, TBS and truTV. Radio includes ESPN Radio and Westwood One.

Barkley, who will be on-air for CBS Sports-Turner as a commentator and analyst during March Madness games, has appeared in campaigns for CDW since 2012.

The former star for the University of Auburn and 16-year NBA veteran again plays an IT employee for the fictional firm Gordon & Taylor, where he has helped the underdog company win at basketball and football (despite having a football stadium but no team), inked new business by losing at golf and established a successful mobile office.

"I get to play the computer nerd in those commercials," Barkley said with a laugh during a CBS-Turner Sports media event in New York last week. "CDW has been a very gracious company . . . I don't do the CDW commercials for money. But I don't do it for free. When I partnered with CDW, one of the things I asked them was to donate computers to [schools in] poor neighborhoods and to poor students." (See the full Q&A here.)

Barkley, a member of the Naismith Memorial Basketball Hall of Fame as well as the NBA's 50th Anniversary All-Time Team selected in 1997, will also appear in new commercials for Capital One that will air during the hoops competition.

In the new CDW campaign, Gordon & Taylor "feels the pressures that many fast-growing organizations experience — from hiring challenges to space constraints and bottom-line worries," but manages to work with the challenges to build for the future, according to CDW.

Partner solutions from Cisco, Crucial, HP, Intel, Lenovo, NetApp, Seagate and VMware are featured, along with the CDW capabilities that power them.

Playing off of basketball's concept of the sixth man, who comes off the bench to help win games, CDW said that its "professional expertise demonstrates that IT is the 'seventh man' that can provide organizations with a competitive advantage." As part of its online push, CDW has established a dedicated micro-site, What is the Seventh Man, to show how technology "is changing the way [basketball] is played."

Here, the focus is on how technology is helping to create "smart stadiums," such as the University of Duke's Cameron Indoor Stadium's use of SportVu, which tracks the movement of every player on the court throughout every game and during practices to combine statistics with biomechanics.

Social media presence includes Twitter, Facebook, LinkedIn, YouTube and Spiceworks.

In the campaign's master spot, "Grow Smart," Jim Gordon, the CEO for Gordon & Taylor, explains that the company has become so successful, thanks to CDW, that he can throw money around, which he literally does during an executive meeting. Meanwhile, Barkley and his co-IT workers look on in disbelief.

"They get to throw money around and we have to watch every cent," says Barkley. But Barkley is proud of the role that solutions from CDW have played in making Gordon & Taylor a winning operation.

“We chose March Madness as the backdrop because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

It turns out that Gordon doesn't want people to know how CDW has helped his firm — unless they buy his new book, Winning Is Everything, "available for $29.95." (See the full spot here.)

Related spots include:

•  "Ice Sculpture," in which Gordon takes credit for the accomplishments of Barkley, the IT team and CDW and names himself Employee of the Month (and has an ice sculpture designed in his image).

• "Elevator Meeting," in which the IT team must meet in an elevator because CDW has helped them outgrow their office space (but also provides the solutions for new offices).

• "Stand Ins," which sees CEO Gordon hire lookalikes of the IT crew to help with the work rather than install new CDW systems, the latter of which Barkley supports.

• "New Hires," where the result of Gordon & Taylor growing so fast using intel from CDWis  they are hiring people off the street, including mimes and other street performers. Again, Barkley stresses increasing support from CDW.

• "Rich and Famous," in which the success of Gordon & Taylor finally touches Barkley, who gets manicures and is able to relax on company time.

Ogilvy & Mather, Chicago, is lead agency for the campaign, which CDW’ called its "most deeply integrated to date."

“The creative concept for the ‘Smart Growth’ campaign is how CDW’s technology solutions support and amplify business operations to help our customers grow and succeed,” Neal Campbell, svp and CMO for CDW, said in a statement. “We chose March Madness as the backdrop for this campaign because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

Q&A: Barkley Has A Few (Hundred) Words About the NCAA, NBA, Marketing

Back to March Madness 2014

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