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Qatar Begins 2022 World Cup Push Via 'Milestone' Deal With FC Barcelona

December 10, 2010: Is it ever too soon for a nation to begin activating behind its hosting of the FIFA World Cup? Not for, Qatar, which made headlines worldwide in early December when it was selected by FIFA to host the 2022 World Cup. National leaders have wasted no time in using sports marketing to ramp up their global persona, signing a multi-year, multi-layered branding, advertising and promotional deal with with FC Barcelona that will be anchored by jersey-front sponsorship for the Qatar Foundation.

Team executives for FC Barcelona, winner of the 2009 Champions League and one of the most storied soccer clubs in the world, called the deal a "remarkable milestone." Barcelona head coach Joseph "Pep" Guardiola played soccer for two years in the Qatar Stars League and was among the ambassadors promoting Qatar's World cup bid.

According to team officials, the five and a half year deal is in excess of $200 million. The team said it would receive $20 million for the second half of the current season and $ 40 million for each of the following five seasons, plus upward of $7 million in bonuses for any titles won. The Qatar Foundation, founded in 1995, is a non-profit organization whose purpose is "to bolster education, science and development" in the nation and surrounding regions.

Other FC Barcelona sponsors also include Nike, Audi, Turkish Airlines, Estralla beer. Among its players are international stars Lionel Messi, Andres Iniesta and Xavi.

Lionel Messi's FC Barcelona jersey front will feature the Qatar Foundation logo.This deal marks the first time in the 110-plus year history of FC Barcelona that team officials have worked a financial deal for jersey sponsorship. Since 2006, team jerseys have sported the logo of the United Nations Children's Fund, but the team said it does not receive money for the placement. According to Barcelona, a new jersey incorporating both logos is being designed by Nike, which is the club's official outfitter, but "if that is not possible the UNICEF name will take priority."

Industry analysts said the deal would help to motivate interest in and understanding of Qatar as their time to host the FIFA World Cup approaches. Concurrently, it provides FC Barcelona with needed financial support. The club is reported to have lost $100 million last season with current debts in excess of $500 million.

"With this deal Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors," Javier Faus, vp-finances for Barcelona, said in a statement. The club stated that the alliance with Qatar Foundation "[is] a remarkable milestone because it represents a record level of revenue for a football club and has more value still in the current economic climate."

Faus said the team would renew its five-year deal with UNICEF that would end after the current season. He said that the club has contributed about $2 million per year "for humanitarian projects."

"The groundbreaking partnership between UNICEF and FC Barcelona advanced the global message on the importance of children's issues in a unique way," UNICEF officials said in a statement following the announcement of the deal with Qartar Foundation. "UNICEF is looking forward to the next stage of the collaboration and is exploring various options."

"With this deal Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors."

Numerous soccer clubs in Europe with global followers akin to the level of FC Barcelona already have jersey-front sponsors, but Barcelona's deal, according to analysts, exceeds the jersey-front financial deals of such clubs as Manchester United (AON), Real Madrid (Bwin) and Bayern Munich. In the U.S. more than 75% of Major League Soccer clubs have jersey-front sponsor deals.

For the record, the State of Qatar is an Arab emirate located on a peninsula surrounded by the Persian Gulf on three sides and bordered by Saudi Arabia on the other. The official language is Arabic, and its population is about 1.7 million. It is among the most gas and oil rich laden nations in the world.

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Liverpool Club on the official website announced the November player of the winner, Brazil international Lucas by 65% of the voters. Bellamy wear Nike Total 90 Laser IV with 8% of the vote in the second row, 6% column third Suarez. For because of left knee cruciate ligament tear for the season for Lucas wear Nike Mercurial Superfly III, was elected the monthly best is an affirmation and comfort.

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At present, after the operation the Lucas wear Soccer cleats Brazil domestic is injured, his compatriot Aurelio to represent him for the player of the month honors, Aurelio wear Mizuno soccer cleats said:" he spent a lot of time to improve themselves, regardless of the physical state and confidence are strengthened. Lucas wear Adidas soccer cleats at this time injury is very unfortunate, this season he has given us a lot of help, Nike soccer cleats we will miss him, yesterday I and him on the phone, he feels better, he hopes to soon be able to shake off the injury. Lucas wear Cheap soccer cleats every game I have seen, his performance was very good, worthy of the award."

December 16, 2011 | Unregistered Commentercheap soccer cleats

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Christmas and New Year approaching, AC Milan boss Berlusconi in return chairman throne has promised, nike ctr360 will regard Tevez as a Christmas gift for fans. Although the Argentine trade at present come to a deadlock, nike total 90 AC Milan are still trying to mediation, but Milan fans are also not lack a Christmas gift, nike ctr360 maestri ii but, this new aid is the argentine.

Argentina striker maxi - Lopez trading operations, than Tevez wear nike tiempo much easier, in formally approached Tevez, Galliani and Catania wear nike tiempo legend iv chairman Luo Mo Nake had already clinched the" tank"adidas adipure iv sl to join.

In the adidas adipure current round of Catania 2-0 beat Palermo Sicilian Derby, Maxi in sixty-first minutes converted the spot-kick to help the team clinched the adidas predator victory. After the goal," the tank" crazy celebration, and ran to the sidelines and teammates coaches hug, and adidas adipower predator trx was excited to tears. After the game, Maxi to" Sky Sports" said:" for me today is an important day for my son's birthday, on one hand, on the other hand, lionel messi soccer cleats I want to thank all my team-mates and the club's staff, and support of my fans. nike tiempo legend iv AC Milan are a great club, I have prepared, I am not sure what is nike mercurial vapor superfly iii going to happen on January, now try not to think about the thing."

Catania coach Montella said after the nike total 90 laser iv game, team from the global angle he hopes Maxi can stay, but personally he also hopes to see nike ctr360 maestri ii elite players develop better, "he has the strength, of course I would see him behind the road to go better. adidas f50 adizero trx"

On the maxi transfer, AC Milan and Catania was reached between is a rent to buy the loan agreement, the 200000 half of the season,nike mercurial after June can spend 7000000 euros buyout. With Pato wear cristiano ronaldo cleats state go from bad to worse, AC Milan really needs a new striker to strengthen fire, Maxi wear cheap mizuno soccer cleats health impact force well, feet and inferior, had in the giants play competition experience, is clearly Ibrahimovic wear cheap puma soccer cleats natural substitute.

AC Milan team players on the maxi joined welcome, Boateng wear cheap adidas soccer cleats in an interview last week said: "he is a very good player, very happy to see that he wear cheap nike soccer cleats is about to appear in the us. But I think Tevez's ability is more outstanding, if he wear cheap soccer cleats can come to Milan will be better."
Real Madrid club website announced guard Ramos wear Nike Total 90 Laser IV left thigh two biceps injury, he will miss the 23 King's cup race. Real Madrid. Ramos wear Nike Mercurial Superfly III did not disclose the injury time, the Spanish" Marca" expected if Ramos wear Nike Tiempo Legend IV can't participate in the January 8, 2012 New Year's match, Real Madrid after the Nike CTR360 Maestri II defense will face a severe shortage of personnel.

Week of Chinese king cup Kaka wear Adidas F50 Adizero TRX, Gonzalo Higuain, Maria and Marcello wear Adidas Adipower Predator TRX will also be absent, Mourinho ahead of time as they put the Christmas holiday, let them wear Adidas Adipure IV SL back to the South with friends," Aspen" reporter in December 18th in Madrid Airport saw Gonzalo Higuain wear Mizuno Supersonic Wave II and Di Maria airport.

Madrid media saw a more long-term problems, Soccer cleats" Marca" think Real Madrid officials announced Ramos's injury time, probably because the injury is heavy, if Ramos wear Mizuno soccer cleats is not in the January 8, 2012 new year first comeback, Mourinho wear Adidas soccer cleats can only rely on the albi orr to Pepe and composition of central defensive partner, the former was Mourinho wear Nike soccer cleats into the transfer market, while the Real Madrid's bench in a guard is young and Cheap soccer cleats inexperienced in wallachia.

December 20, 2011 | Unregistered Commentersoccer cleats

In Manchester, Al Ittihad club, Arsenal regret to 0-1 lost to Manchester City, but for Nike Mercurial Vapor Superfly III FG the Gunners, believe that most fans will be in the affirmative, especially as the team's vice captain and Van Persie wear Nike Mercurial Vapor Superfly Safari III Vermaelen, they fought to the last moment, they are the most lovable person.

The Manchester City, as the Nike CTR360 team's vice captain Van Persie and Vermaelen in accept the club official net interviews warned his teammates to be cautious. Van Persie wear Nike CTR360 Maestri II Elite said:" the city is a game we are experiencing the greatest test, is that we wear Nike Tiempo want to beat Manchester City team." Vermaelen wear Nike Tiempo Legend IV Elite spoke frankly:" the match against league leaders will be our best test. And Nike Total 90 so an excellent team with field athletics, believe that the game will be wonderful."

The course of the Nike Total 90 Laser III game and the two captains of pre-game comments are basically the same, the home of Manchester City attacked, Nike Total 90 Laser IV but this also gives the Arsenal back created a lot of chances in the first half, both sides have some of the best Adidas Adipure opportunities. Arsenal, gervinho and Ramsey in seventeenth minutes and 18 minutes for his Adidas Adipure IV low shot tried Hart, Van Persie's first shot appears in the Adidas Adipure IV SL thirty-second minute, Ramsey biography, imperator fan attempted header Adidas F50 AdiZero nodded. Two minutes later, before Van Persie wear Adidas F50 AdiZero II dribbling dart, his shot was Manchester City defender one block to Ramsey feet, Adidas F50 AdiZero TRX but the Welsh midfielder did not choose to shoot directly, he stopped too large, Adidas F50 AdiZero Prime waste this chance.

Throughout the game, Van Persie wear NIke Mercurial and Vermaelen shared 8 foot shot, especially Vermaelen wear Adidas Adipower Predator TRX, he at the last moment to march forward courageously spirit infected all Arsenal fans. In such a defeat, Vermaelen wear Adidas soccer cleats and Van Persie are in" Sky Sports" game score has Nike soccer cleats been passing score 6 points, and it is revealed "the defeated general also at all". With this Soccer Cleats first team leader, Arsenal's future is bright.

December 20, 2011 | Unregistered Commenternike soccer cleats

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