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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Dec112010

Qatar Begins 2022 World Cup Push Via 'Milestone' Deal With FC Barcelona

December 10, 2010: Is it ever too soon for a nation to begin activating behind its hosting of the FIFA World Cup? Not for, Qatar, which made headlines worldwide in early December when it was selected by FIFA to host the 2022 World Cup. National leaders have wasted no time in using sports marketing to ramp up their global persona, signing a multi-year, multi-layered branding, advertising and promotional deal with with FC Barcelona that will be anchored by jersey-front sponsorship for the Qatar Foundation.

Team executives for FC Barcelona, winner of the 2009 Champions League and one of the most storied soccer clubs in the world, called the deal a "remarkable milestone." Barcelona head coach Joseph "Pep" Guardiola played soccer for two years in the Qatar Stars League and was among the ambassadors promoting Qatar's World cup bid.

According to team officials, the five and a half year deal is in excess of $200 million. The team said it would receive $20 million for the second half of the current season and $ 40 million for each of the following five seasons, plus upward of $7 million in bonuses for any titles won. The Qatar Foundation, founded in 1995, is a non-profit organization whose purpose is "to bolster education, science and development" in the nation and surrounding regions.

Other FC Barcelona sponsors also include Nike, Audi, Turkish Airlines, Estralla beer. Among its players are international stars Lionel Messi, Andres Iniesta and Xavi.

Lionel Messi's FC Barcelona jersey front will feature the Qatar Foundation logo.This deal marks the first time in the 110-plus year history of FC Barcelona that team officials have worked a financial deal for jersey sponsorship. Since 2006, team jerseys have sported the logo of the United Nations Children's Fund, but the team said it does not receive money for the placement. According to Barcelona, a new jersey incorporating both logos is being designed by Nike, which is the club's official outfitter, but "if that is not possible the UNICEF name will take priority."

Industry analysts said the deal would help to motivate interest in and understanding of Qatar as their time to host the FIFA World Cup approaches. Concurrently, it provides FC Barcelona with needed financial support. The club is reported to have lost $100 million last season with current debts in excess of $500 million.

"With this deal Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors," Javier Faus, vp-finances for Barcelona, said in a statement. The club stated that the alliance with Qatar Foundation "[is] a remarkable milestone because it represents a record level of revenue for a football club and has more value still in the current economic climate."

Faus said the team would renew its five-year deal with UNICEF that would end after the current season. He said that the club has contributed about $2 million per year "for humanitarian projects."

"The groundbreaking partnership between UNICEF and FC Barcelona advanced the global message on the importance of children's issues in a unique way," UNICEF officials said in a statement following the announcement of the deal with Qartar Foundation. "UNICEF is looking forward to the next stage of the collaboration and is exploring various options."

"With this deal Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors."

Numerous soccer clubs in Europe with global followers akin to the level of FC Barcelona already have jersey-front sponsors, but Barcelona's deal, according to analysts, exceeds the jersey-front financial deals of such clubs as Manchester United (AON), Real Madrid (Bwin) and Bayern Munich. In the U.S. more than 75% of Major League Soccer clubs have jersey-front sponsor deals.

For the record, the State of Qatar is an Arab emirate located on a peninsula surrounded by the Persian Gulf on three sides and bordered by Saudi Arabia on the other. The official language is Arabic, and its population is about 1.7 million. It is among the most gas and oil rich laden nations in the world.

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