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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb112013

Ballet Campaign Keeps LeBron James, Dwyane Wade, Miami Heat On Their Toes

By Barry Janoff

February 11, 2013: Gifted basketball players such as LeBron James and Dwyane Wade are often compared to athletes and performers in other endeavors, citing acrobatic skills, precise timing and intense preparation and dedication.

Much of that reflects an alliance that is celebrating its 25th anniversary.

The NBA's Miami Heat and the Miami City Ballet have unveiled a campaign that celebrates 25 years of basketball and ballet.

Taking the lead are James and Wade of the Heat and Miami City Ballet principal dancers, sisters and Miami natives Jeanette and Patricia Delgado. The campaign, Miami Ballet and Basketball, will seek to "underscore the parallels between basketball and dance: grace, fitness, strength and passion."

The message is being driven by a series of photographs that show James and Wade with the Delgado sisters. The creative is being used for a local and national effort that includes outdoor, Internet, social media such as Twitter and YouTube and activation in AmericanAirlines Arena during Heat home games.

The photos are intended to be a direct link to a campaign from 25 years ago that showed Billy Thompson, then a forward with the Heat, alongside a principal dancer of the Miami City Ballet with the text, "Basketball isn't the only thing that's flying high."

“The Miami Heat plays at AmericanAirlines Arena, which is mere blocks away from one of Miami City Ballet’s home theaters, the Adrienne Arsht Center for the Performing Arts,” Eric Woolworth, president of The Heat Group’s Business Operations, said in a statement. “They’re our neighbors and our friends and we’re delighted to celebrate 25 years of being part of Miami’s cultural landscape, and more specifically, the arts and entertainment district located along Biscayne Boulevard.”

Posters and outdoor signage with James and Wade offer: "Run. Jump. Dance. Shoot, Move, Dribble. Plie. Split. Dunk. Clap. Pointe. Step. Shake. Play. Cheer. On Biscayne."

"What they do is so unique," James' relates in a promotional video for the campaign. "They put themselves in poses I would never be able to get in to!"

Activation began during the Heat-Los Angeles Lakers nationally televised NBA game on Sunday (Feb. 10).

According to Lourdes Lopez, artistic director for the Miami City Ballet, "For the most part, people don't think of dancers as athletes. So we have these athletes who are graceful and dancers who are athletic."

"I feel at times on the court we are ballerinas in the air," offered Wade. "So it was good to put the two of us together. But she was doing all the work."

"Ballet and basketball are both about grace under pressure and the pursuit of perfection," said Lopez. "No Miami City Ballet dancer stands alone just as Heat players can’t win alone. It requires team work—and that's Miami! We are talking about tremendous pride in the place we call home and being the best together."

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