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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar182017

B-Dubs Puts Real Time, Overtime, Hit The Button Time Into March Madness Push

By Barry Janoff

March 17, 2017: As the official hangout for NCAA March Madness, Buffalo Wild Wings knows a few things about wings, beer and making unusual things happen in sports.

Sprinkler systems turned on. Lights turned off. Men in black and aliens possibly responsible for the interceptions that Brett Favre threw during his NFL career.

And the cryptic connection between the "Hit the Button" device found in Buffalo Wild Wings locations and the inexplicable plays that happen during games when fans and customers "activate" them.

An official NCAA partner since 2013 via a three-year deal that was renewed last year, B-Dubs is bringing a full-out humorous multi-platform, "We Do It For You," into the 2017 NCAA hoops tournament, including TV, Internet, social media, in-restaurant at some 1,200 locations and on-site Final Four activation in Phoenix.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens, a game goes into overtime or they want us to intervene in the outcome," Bob Ruhland, vp-marketing for Buffalo Wild Wings, said in a statement.

"This year, we wanted to continue to extend this popular idea that Buffalo Wild Wings can make games more exciting and if our fans want something to happen — from rallying their team from a deficit to leveling the playing field — we would find a way to make that a reality."

Buffalo Wild Wings will again seek to "own" overtime, during which it gets extra time to promote itself, by encouraging fans and customers to "Hit the button."

The brand, indeed, took "credit" for the first overtime in Super Bowl history this past February when it said it received more than 7,500 requests on Twitter to do so, via the hash tag #HitTheButton.

For March Madness, when a game goes into overtime, B-Dubs will immediately air a spot called "Overtime Time," which "encourages fans to enjoy the five extra minutes of free basketball and not question who or what might have caused it," according to B-Dubs.

Buffalo Wild Wings will get air time during March Madness games on CBS and Turner Sport’s TBS, TNT and truTV via a series of spots reminiscent of The Twilight Zone TV show.

Lead agency is TBWA\Chiat\Day LA.

In "No. 7," a member of the B-Dubs staff grants the wish of a customer watching hoops on TV to "remove No. 7 from the game," with the player transported from the action and appearing dazed and confused at the table.

"FooDoo" finds a vegetable appetizer in the shape of a voodoo doll able to impact action on the court, initially to the joy of the customers who ordered it but then to their dismay when the breaking of the talisman’s carrot leg appears to break the leg of a player in a game.

"Rally Beard" sees a clean-shaven Buffalo Wild Wings employee comply when two customers watching NCAA March Madness on TV need to help their team stage a rally — willing himself to grow a rally beard. One problem: he can't stop the beard from growing even after the rally has been successful.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens."

Among the ways that Buffalo Wild Wings is "putting the power in our fans hands" will be via Facebook (11.9 million followers) and Twitter, where B-Dubs will share videos and GIFs that visitors "can use to try to distract opponents on their own"with "Tools of Distraction" (a rally beard, free throw gong, an inflatable, dancing tube fan).

On Instagram, Buffalo Wild Wings is building "Instagram Stories" that offer people a "playbook tutorial for using B-Dubs' menu items to help affect games just by tapping through each step of the play."

B-Dubs said that people who use the #HitTheButton hash tag could find their tweets scrolled in real-time on the hoops-dedicated Web site, which offers TV scheudules and other March Madness items.
 
At the Final Four Fan Fest in Phoenix, the Buffalo Wild Wings Sports Lounge will include a Rally Beard Photo Op station, flat-screen TVs airing tournament coverage, a Blazin’ Challenge wing eating contest, Pop-a-Shot free-throw games and appearances by March Madness TV analysts and former coaches including Steve Lavin and Seth Greenberg.

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NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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