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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr052014

Azarenka Uses Social Media To Ensure Marketing Future With Esurance Alliance

By Barry Janoff

April 4, 2014: Tennis star Victoria Azarenka may currently be ranked No. 4 in the world, but she's out to show that she is ranked No. 1 on social media via a new deal with Esurance.

The direct-to-consumer insurance company, a division of Allstate, has signed a two-year agreement to be an official sponsor of Victoria Azarenka, which makes Esurance her exclusive insurance partner during the length of the term.

Azarenka unveiled the deal via her Facebook and Vine pages, which quickly found its way to YouTube, as well as on her Twitter account.

The Facebook post came with a 30-second video in which, among other things, the two-time Grand Slam winner said that she would share upcoming news and activation regarding her new deal via her social media accounts.

"I'm so happy to be partnering with such an amazing and awesome brand," Azarenka said in the video. "Follow me on Twitter, Facebook and Instagram for some exciting news."

Azarenka has 455,000 followers on her Twitter account, some 120,500 followers on Instagram and more than one million likes on her Facebook destination.

Formerly ranked No. 1 in the world, Azarenka also has deals that include Nike, Citizen, Red Bull and Wilson.

According to Esurance, Azarenka will appear in marketing, social media and other activations that include personal appearances on the company's behalf.

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world."

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world," Gary Tolman, CEO aid president for Esurance, said in a statement. "Vika's popularity provides us an incredible opportunity to engage with millions of tennis fans and potential Esurance customers, and we look forward to working with her."

Among its other tennis-related alliances, Esurance is the exclusive insurance sponsor of the U.S. Open and BNP Paribas Open through 2015 and has marketing deals with Robert and Michael Bryan, the world's top ranked doubles players; and Dmitry Tursunov, currently ranked among the Top 35 men's players in the world.

Azarenka Swings Deal With Citizen

Esurance, U.S. Open Add To Deal

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