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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Oct262016

And The Winner Is: Awards Shows Honored With $139M Sponsorship Spend In 2016

By Barry Janoff

October 26, 2016: Shows such as the Academy Awards, the Grammys, People's Choice Awards, Screen Actors Guild Awards, Academy Country Music Awards, The Tonys, Kids’ Choice Awards and MTV Video Music Awards do very well on TV and generate a plethora of interest on social media.

So it is no surprise that marketers want to be part of the action.

Sponsorship spend on awards shows is expected to hit a record $139.2 million this year, up some $6 million from the $133.5 million spend in 2015, according to research and consulting firm IEG, Chicago.

Personal Care is the most active category, with personal care companies 2.1 times more likely to sponsor the shows than the average of all sponsors.

The L’Oreal Group has replaced Procter & Gamble as the most active awards show sponsor.

Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with the brand, according to the IEG 2016 Awards Show Sponsorship Report.

Among L’Oreal’s high profile deals are the Academy Awards, Golden Globes, Cannes Film Festival and Paris Fashion Week.

Awards show sponsorship spend was $128.3 million in 2014, $121 million in 2013 and $115.8 million in 2012, according to the IEG 2016 Awards Show Sponsorship Report.

For all awards shows, behind Personal Care, the most active categories are Alcoholic Beverages (companies are 1.8 times more likely to sponsor shows than the average of all sponsors), Non-alcoholic Beverages (1.7), Financial Services (1.6), Food (1.4), Retail (1.2) and Telecom (1.2).

Among most active brands during awards shows, L’Oreal was followed by Mars Inc. (23% of awards show properties with a sponsor in the category said they have an alliance with the brand), Time Warner (23%), Coca-Cola (18%), PepsiCo (18%), Diageo (18%), Audi (14%), Chevrolet (14%), Kia (14%), MasterCard (14%), P&G (14%), Samsung (14%), Unilever (14%), United Air Lines (14%), Visit Vegas (14%) and Walmart (14%)

Among awards show, the Academy Awards has been called the Super Bowl for women, for good reason.

Ratings for the 2016 Oscars on ABC were down from previous years but still pulled in 34.4 million viewers. The 2015 event attracted in 37.3 million viewers and in 2014 a record 43.7 million people watched the show, according to the network.

"Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with L'Oreal."

Concurrently, spend on ad time has gone up at the Academy Awards every year since 2009, from $68 million that year to $110 million in 2015. That figure was topped in 2016, with the average cost of a 30-second spot on ABC gong for upward of a record $2 million, according to research firm Kantar Media, NY.

By comparison, 30-second ads during Super Bowl 50 this past February (on CBS) went for upward of a record $5 million, per Kantar.

McDonald’s has appeared in the Oscars program every year since 1992 and American Express every year since 1993. Hyundai was the exclusive auto sponsor from 2009-2013 before being replaced by General Motors in 2014. JC Penney’s deal as exclusive retail sponsor ended in 2015 and was replaced by Kohl’s beginning in 2016.

The auto category is the most active at the Oscars, with companies over the past few years including Toyota, Nissan, Ford, Lexus, Honda and Mercedes-Benz, according to Kantar Media.

Restaurants is the second most-active category.

UPCOMING AWARDS SHOWS

American Music Awards Nov. 20, 2016 ABC

• 74th Golden Globes, Jan. 8, 2017 NBC

People’s Choice Awards  Jan. 18 2017 CBS

• 23rd Screen Actors Guild Awards Jan. 29, 2017 TNT TBS

• 59th Grammy Awards Feb. 12, 2017 CBS

• 89th Academy Awards Feb. 26, 2017  ABC

• Kids’ Choice Awards March 11, 2017 Nickelodeon

• 52nd Academy Country Music Awards April 2, 2017 CBS

• 71st Tony Awards June 11, 2017 CBS

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