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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb022010

Life's A Beach: Rockstar Energy Drink Energizes 2010 AVP Tour

February 2, 2010: The Association of Volleyball Professionals is planning to make 2010 a much more stable year than 2009. AVP, which last year endured a major shake-up at the executive level and the loss of title sponsor Crocs, has signed a deal making Rockstar Energy Drink the "exclusive energy drink" of the 2010 AVP Tour. Financial terms were not disclosed.

AVP said Rockstar would be "actively involved throughout the season" with large-scale sampling initiatives, in-stadium promotional activities, and placement in AVP advertising materials. According to Jason May, Rockstar evp-marketing, this coordinated effort will help increase the awareness of Rockstar among a large and growing consumer demographic.
 
“We are excited to work with the AVP, which offers the best beach volleyball competition in the world,” May said in a statement. “AVP Pro Beach Volleyball and Rockstar are a natural fit.”

This is the second major deal for Rockstar in 2010. In January, Rockstar became a marketing partner of Lucas Oil in such properties as the Lucas Oil Off Road Racing Series, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series, the Lucas Oil AMA Pro Motorcross Championship and the renamed Rockstar Energy Modified Racing Series. That deal includes "official energy drink" status and multi-medial marketing elements.

AVP is coming of a year in which it had losses and gains. In 2009, longtime chairman, CEO and commissioner Leonard Armato resigned as a new executive team took over and Crocs left as title sponsor due the company's financial situation. Concurrently, KFC and SunBurnt Therapeutic After-Sun Gel joined the tour's roster of marketing-sponsorship partners and Bud Light and John Paul Mitchell Systems each extended their partnerships with AVP for three years.

Other marketing partners include Gatorade, Geico, Johnsonville Meats, Nature Valley, Naked Juice, Russell Athletics and Wilson.

On the players side, Phil Dalhausser and Todd Rogers remained the top men. However, female stars Misty May-Treanor and Kerri Walsh missed most of the season (May-Treanor suffered a ruptured Achilles tendon in late 2008 while filming ABC's Dancing With the Stars, Walsh had her first child) and Holly McPeak, who is married to Armato, retired. Howver, AVP remains confident that its product and athlete line up will continue to attract fans and marketers.

According to Jason Hodell, AVP CEO, “Rockstar has been a very important supporter of AVP athletes and is a perfect fit with our corporate strategy of outreach to our core fan base and the youthful demographic of the nation’s volleyball players.”

Crocs Walking Away From AVP Sponsorship

AVP Sponsors Extend Deals Amidst Executive, Player Turnovers

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