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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb082013

Can't Play Like NBA All-Star Chris Paul? At Least Now You Can Smell Like Him

By Barry Janoff

February 8, 2013: Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf."

Avon Products is just asking men to smell like Chris Paul.

The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men’s fragrance, Untouchable."

Untouchable is scheduled to launch Father’s Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives.

According to Avon, they selected Paul because he is a "legend in the making. Paul — husband, proud father of two and founder of the CP3 Foundation — represents the future of basketball and the power of the will to win." Financial details were not disclosed.

“The drive to win is what gets me out of bed every morning,” Paul said in a statement. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”

In describing the new scent, Avon said it would "capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory."

In addition to Avon reps, the company will be marketing via Internet and such social media destinations as FaceBook, Twitter, YouTube, InstaGram and Tumblr.

Although common among female celebrities (Britney Spears, Taylor Swift), the men's signature fragrance category has been a hard sell. Brad Pitt was used by Chanel No. 5 last year but in a campaign to sell woman's fragrances to women.

One exception: Michael Jordan, whose Jordan by Jordan line was launched in the mid-1990s by Bijan and is still evolving. One recent product, Flight, described as "strong and characteristic aromas of sage, pepper and cedar, while a base closes with amber, vetiver and sea moss," came with rubber packaging to resemble Air Jordan basketball shoes.

Whether Avon will be as creative remains to be seen.

"A fragrance is part of what defines you and when you meet someone for the first time, that is how they are going to remember you," Paul explains in a promo video for Untouchable, in which he is seen playing with his son. "This is the most memorable and exciting [photo] shoot that I've even part of for the simple fact that [my son] is here and he is part of it."

Paul's endorsement deals also include Nike's Jordan Brand and a current campaign for State Farm (in which he is separated from "twin brother" Cliff at birth). He also stars in a new NBA commercial for the BIG campaign directed by Spike Lee.

According to Meg Lerner, vp-marketing for Avon North America, “Chris Paul is such an incredible role model. He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”

State Farm Has Double Vision With Chris Paul

Spike Lee Makes His Point (Guard) With Magic, CP3

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