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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep272016

AutoZone Execs, Employees Get The Bull At Exclusive PBR BlueDef Tour Stop 

Special to NYSportsJournalism.com

September 27, 2016: When the Professional Bull Riders BlueDef Tour Presented by Real Time Pain Relief hits Memphis tonight, FedEx Forum will be filled with cowboys, 2,000 lb. bulls and some 19,000 AutoZoners.

To celebrate AutoZone’s alliance with PBR, the AutoZone Challenge is being held exclusively for executive and team members — aka AutoZoners — although still an official stop for PBR’s premier expansion tour, with points gained in the competition counting towards the BlueDef Tour Championship.

Tickets did not go on sale to the general public, with the stop being billed as a private event.

“Bringing AutoZone a world-class sporting event — exclusive to their guests yet part of actual PBR world qualification — is one of the most unique things our sport has ever done,” Sean Gleason, PBR CEO, said in a statement.

“We can produce the AutoZone PBR Challenge because PBR is nimble and flexible to the needs of our partners. We’re delighted to produce a full scale event for a private audience which is not merely an exhibition but part of the competitive structure of our sport.”

Tour marketing partners also include Old World Industries BlueDEF and Peak Antifreeze Brands, Pendleton Whisky, South Point Hotel and Casino, the U.S. Border Patrol and American Legacy FireArms.

Memphis will be the 22nd stop on the 2016 BlueDEF Tour, which features emerging bull riding talent alongside the some of the superstars of the sport.

The BlueDEF Tour Finals are scheduled for Las Vegas on during PBR World Finals week (beginning Oct. 29) and will offer a total purse of $100,000.

According to Lani Glancy, director of diversity and talent management for AutoZone, “At AutoZone we strive to provide our customers with a WOW! experience when they visit our stores, call on the phone or visit us on-line. For our AutoZoners, the PBR AutoZone Challenge will deliver a unique and WOW! experience during our national sales meeting.”

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