Audi Hits Line Drives With Yankees
March 24, 2009: Audi of America has signed a three-year deal to become the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. Financial terms were not disclosed. The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. Other deal elements include in-stadium branding opportunities and select Audi vehicle display dates on the Babe Ruth Plaza at the new Yankee Stadium. "As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense," Scott Keogh, CMO of Audi of America, said in a statement. "Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America's greatest franchises and to give Audi fans a terrific place to enjoy the games."
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