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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb122010

Audi Seeks To Drive (Olympic) Rings Around The Competition

Scene from Audi's 'Truth in Motion,' tracking the US Ski Team's journey to the 2010 Olympics.February 11, 2010: Audi of America played to an audience in excess of 100 million when it ran a spot during Super Bowl XLIV on CBS. The carmaker will have to "settle" for about 35 million when it breaks two spots during the Opening Ceremonies of the 2010 Winter Olympics on NBC on Feb. 12.

Audi is also attempting to take some of the spotlight away from General Motors Canada, which is the official automobile partner of the 2010 Winter Olympics. Audi will unveil both spots during the first night of the Vancouver Games, generally the most-watched part of the Olympics along with the Closing Ceremonies. The Opening Ceremonies of the 2008 Summer Games Beijing drew more than 34 million U.S. viewers, per Nielsen Media Research.

"With the success that the Super Bowl platform has provided us over the past three years, the Winter Games was a clear choice for us to continue to lead in the luxury segment," Scott Keogh, CMO of Audi of America, said in a statement.

"Spell" and "Friendly Competition," both from lead agency Venables Bell & Partners, San Francisco, will follow by less than a week the launch of the environmentally correct "Green Police" during the Super Bowl. The media buy is part of Audi's strategy "to show American viewers it is clearly the luxury brand of both today and the future." Both spots will air throughout the Games, which run until Feb. 28, and then go into regular rotation.

Audi is touting a "record market share in the U.S., faster growth than its competitors, the coveted 2010 'Green Car of the Year' award from Green Car Journal and an extraordinary three straight defeats of BMW in head-to-head Car and Driver comparisons."

"The Audi brand has gained tremendous momentum over the last few years," Scott Keogh, CMO of Audi of America, said Keogh. "Our products are being recognized by the media as some of the best in the world and we're growing faster than Mercedes, BMW and Lexus in the U.S. market."

According to Audi, "Spell" centers on the premise that "we've been taught to desire certain things, whether a boring SUV, a fiery Italian sports car, or simply a status symbol that our neighbors will notice."  It will feature the Audi R8 5.2 FSI quattro, A5 Cabriolet, S4 sports sedan and Q5 crossover . The second spot, "Friendly Competition," takes a humorous look at the theme that "in every competition, someone, or something, falls short." The spot features the Audi S4, A6 and Q5.

"Spell" will air in 30- and 60-second versions, "Friendly Competition" will air in a 30-second version only.

Audi has been a sponsor of the U.S. Ski Team since 2007 and recently produced the documentary Truth in Motion, which follows the Ski Team's road to Vancouver.

Back to Vancouver 2010

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