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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr072014

What's In A Name? For AT&T, $6.3M March Madness And More In Media Value

By Barry Janoff

April 7, 2014: In July 2013, AT&T acquired naming rights to what was then Cowboys Stadium via a 15-20-year deal estimated at upward of $19 million per year.

Although that still ranks as one of the highest-priced naming rights deals, AT&T is already reaping rewards from its investment.

In 2013, AT&T, a corporate partner of the NCAA, received more than $16 million in media value via on-air branding and its other platforms related to the Div. I Men's Basketball Tournament, according to marketing and research firm Kantar Media, New York.

This year marks the first time that an NCAA corporate partner has its name on the venue hosting the basketball Final Four.

Because of that, AT&T is projected to receive $6.35 million in media value from the NCAA championship game between Kentucky and Connecticut alone. The value comes via national exposure on CBS from signage (mostly exterior as all ads within Final Four host stadiums must be covered evern for official marketing partners, per the NCAA), verbal mentions and on-screen text, according to analytics and research company Front Row Marketing Services, a division of Comcast-Spectacor, Philadelphia. All of which received substantial air-time.

The value is based on an estimate of 30-second TV spots going for about $700,000.

AT&T's total media value for the Final Four, yet to be determined, would also include national exposure during the two semi-final games played on Saturday night, which were televised across three Turner Broadcast networks: TBS, TNT and truTV.

Those two games "delivered the two most-watched college basketball telecasts in cable television history," according to Turner Sports. Kentucky's last second one-point win over Wisconsin was the most viewed college basketball game ever on cable, peaking with an average of 18.6 million total viewers.

“The power of naming rights is exponentially profiled during large scale sporting events like the Final Four, the Super Bowl or the CFB National Championship," said Eric Smallwood, svp for Front Row Marketing Services & Front Row Analytics. "The value that AT&T will receive from [the NCAA basketball title] game will be worth a third of their annual price tag, and the telecom will be 'top of mind' for every fan who watches the game, even those who have Verizon and T-Mobile."

In addition, the 2014 Final Four is expected to generate more than $276 million in spending and other financial income in North Texas, according to the Major Events Trust Fund, a unit of the Governor of Texas' Office of Economic Development and Tourism.

Last year, AT&T spent some $70 million to activate in and around March Madness, second only to the $80.7 million spent by General Motors, according to marketing and research firm Kantar Media.

This year, AT&T's marketing around March Madness included a TV spot with Mark Cuban, owner of the NBA's Dallas Mavericks, supporting U-Verse; spots supporting AT&T's the theme "Nothing But Network," with AT&T "network guys" Frank and Charlie; and others for AT&T's Family Plan, including one with retired NBA veteran Grant Hill.

AT&T also had a multitude of activations on the ground in and around Dallas, where the company is headquartered, as well as 20 miles away in Arlington, site of AT&T Stadium, leading to and then during Final Four Weekend, April 5-7.

Among AT&T's platform of events were experiential outdoor ads such as interactive store fronts, building projections and a “3D spectacular" in which an oversize basketball appears to have come off a billboard and crashed into a car; the AT&T Block Party as part of the NCAA March Madness Music Festival; and the AT&T Mobile Lounge and AT&T Fan Zone at Bracket Town, where fans had the opportunity to meet current NCAA coaches and other basketball legends.

Upcoming high-profile national events scheduled for AT&T Stadium include the annual Cowboys Classic Kickoff games; a college football playoff game (Jan. 1, 2015) and the National Championship Game (Jan. 12, 2015) that will be part of college football's newly implemented playoff system; and the 50th award 2015 Academy of Country Music awards show (April 19, 2015).

In addition to seeking future Final Fours, the stadium also wants to be part of the rotation to host upcoming NBA All-Star Games and NFL Super Bowls. The venue was the site of both before AT&T acquired naming rights and was known as Cowboys Stadium (the NBA All-Star Game was player there in February 2010 and Super Bowl XLV was played there in February 2011).

Although the City of Arlington owns the stadium, which opened in 2009 at a estimated cost of $1.3 billion, a pre-arranged agreement had the AT&T deal enacted with Jerry Jones, majority owner of the venue's significant occupant Dallas Cowboys. AT&T was already an anchor sponsor at the stadium.

"The value that AT&T will receive from [the NCAA title] game will be worth a third of their annual price tag, and the telecom will be 'top of mind' for every fan who watches the game, even those who have Verizon and T-Mobile."

That was not AT&T's first foray into stadium or arena naming rights. The company's roster also includes AT&T Park in San Francisco, San Antonio's AT&T Center and Jones AT&T Stadium on the campus of Texas Tech University in Lubbock, Texas.

“This is not the most in dollars there has been for naming rights, but this is the best naming-rights relationship,” Jones said at the time of the naming deal. “This was clearly the right company for us to move forward with. What greater icon in America than AT&T? You know, we’re pretty proud to be called ‘America’s Team.’ And so whose name would fit better [with the Cowboys] than AT&T?”

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Jones in 2013. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”

AT&T, Mark Cuban Partner For NCAA Big Dance

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