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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Apr072014

What's In A Name? For AT&T, $6.3M March Madness And More In Media Value

By Barry Janoff

April 7, 2014: In July 2013, AT&T acquired naming rights to what was then Cowboys Stadium via a 15-20-year deal estimated at upward of $19 million per year.

Although that still ranks as one of the highest-priced naming rights deals, AT&T is already reaping rewards from its investment.

In 2013, AT&T, a corporate partner of the NCAA, received more than $16 million in media value via on-air branding and its other platforms related to the Div. I Men's Basketball Tournament, according to marketing and research firm Kantar Media, New York.

This year marks the first time that an NCAA corporate partner has its name on the venue hosting the basketball Final Four.

Because of that, AT&T is projected to receive $6.35 million in media value from the NCAA championship game between Kentucky and Connecticut alone. The value comes via national exposure on CBS from signage (mostly exterior as all ads within Final Four host stadiums must be covered evern for official marketing partners, per the NCAA), verbal mentions and on-screen text, according to analytics and research company Front Row Marketing Services, a division of Comcast-Spectacor, Philadelphia. All of which received substantial air-time.

The value is based on an estimate of 30-second TV spots going for about $700,000.

AT&T's total media value for the Final Four, yet to be determined, would also include national exposure during the two semi-final games played on Saturday night, which were televised across three Turner Broadcast networks: TBS, TNT and truTV.

Those two games "delivered the two most-watched college basketball telecasts in cable television history," according to Turner Sports. Kentucky's last second one-point win over Wisconsin was the most viewed college basketball game ever on cable, peaking with an average of 18.6 million total viewers.

“The power of naming rights is exponentially profiled during large scale sporting events like the Final Four, the Super Bowl or the CFB National Championship," said Eric Smallwood, svp for Front Row Marketing Services & Front Row Analytics. "The value that AT&T will receive from [the NCAA basketball title] game will be worth a third of their annual price tag, and the telecom will be 'top of mind' for every fan who watches the game, even those who have Verizon and T-Mobile."

In addition, the 2014 Final Four is expected to generate more than $276 million in spending and other financial income in North Texas, according to the Major Events Trust Fund, a unit of the Governor of Texas' Office of Economic Development and Tourism.

Last year, AT&T spent some $70 million to activate in and around March Madness, second only to the $80.7 million spent by General Motors, according to marketing and research firm Kantar Media.

This year, AT&T's marketing around March Madness included a TV spot with Mark Cuban, owner of the NBA's Dallas Mavericks, supporting U-Verse; spots supporting AT&T's the theme "Nothing But Network," with AT&T "network guys" Frank and Charlie; and others for AT&T's Family Plan, including one with retired NBA veteran Grant Hill.

AT&T also had a multitude of activations on the ground in and around Dallas, where the company is headquartered, as well as 20 miles away in Arlington, site of AT&T Stadium, leading to and then during Final Four Weekend, April 5-7.

Among AT&T's platform of events were experiential outdoor ads such as interactive store fronts, building projections and a “3D spectacular" in which an oversize basketball appears to have come off a billboard and crashed into a car; the AT&T Block Party as part of the NCAA March Madness Music Festival; and the AT&T Mobile Lounge and AT&T Fan Zone at Bracket Town, where fans had the opportunity to meet current NCAA coaches and other basketball legends.

Upcoming high-profile national events scheduled for AT&T Stadium include the annual Cowboys Classic Kickoff games; a college football playoff game (Jan. 1, 2015) and the National Championship Game (Jan. 12, 2015) that will be part of college football's newly implemented playoff system; and the 50th award 2015 Academy of Country Music awards show (April 19, 2015).

In addition to seeking future Final Fours, the stadium also wants to be part of the rotation to host upcoming NBA All-Star Games and NFL Super Bowls. The venue was the site of both before AT&T acquired naming rights and was known as Cowboys Stadium (the NBA All-Star Game was player there in February 2010 and Super Bowl XLV was played there in February 2011).

Although the City of Arlington owns the stadium, which opened in 2009 at a estimated cost of $1.3 billion, a pre-arranged agreement had the AT&T deal enacted with Jerry Jones, majority owner of the venue's significant occupant Dallas Cowboys. AT&T was already an anchor sponsor at the stadium.

"The value that AT&T will receive from [the NCAA title] game will be worth a third of their annual price tag, and the telecom will be 'top of mind' for every fan who watches the game, even those who have Verizon and T-Mobile."

That was not AT&T's first foray into stadium or arena naming rights. The company's roster also includes AT&T Park in San Francisco, San Antonio's AT&T Center and Jones AT&T Stadium on the campus of Texas Tech University in Lubbock, Texas.

“This is not the most in dollars there has been for naming rights, but this is the best naming-rights relationship,” Jones said at the time of the naming deal. “This was clearly the right company for us to move forward with. What greater icon in America than AT&T? You know, we’re pretty proud to be called ‘America’s Team.’ And so whose name would fit better [with the Cowboys] than AT&T?”

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Jones in 2013. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”

AT&T, Mark Cuban Partner For NCAA Big Dance

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