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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082015

AT&T Is Among Strongest Of The Strong In College Sports $1.1B Marketing Spend

By Barry Janoff

September 8, 2015: AT&T is returning full-force to the 2015 college football season with a continuation of its "Legends" campaign, this time starring a group of football icons who will compete in a series of physical and mental challenges to determine which one is strong enough to watch the College Football Playoff with Bo Jackson at his house.

This incarnation of "Legends" — versions of which ran last season during college football and basketball time periods — includes Ron Dayne, Doug Flutie, Desmond Howard, Rocket Ismail, Danny Kannell, Jerry Rice, Emmitt Smith, Roger Staubach, Herschel Walker and Steve Young.

AT&T is an official "corporate champion" partner with the NCAA.

As part of its alliance, AT&T is returning as a sponsor for the 2016 College Football National Championship Game, and this season will have "exclusive activities at and around stadiums " in select markets nationwide.

The firm also has naming rights to AT&T Stadium, home for the NFL's Dallas Cowboys, home to numerous college football games.

For the 2015 college football season, AT&T said it would highlight its "network with the nation’s strongest 4G LTE signal."

AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

Although specific financial details per company were not released, the IEG Sponsorship Report on college sports relates that sponsorship spending on college athletics totaled $1.1 billion during the 2014-15 season, a 5.9% increase over the previous year.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms.

The increase significantly exceeds the projected 4.4% increase in 2015 sponsorship spending in the overall sports category, a "factor largely driven by opportunities with the College Football Playoff," per IEG.

“Marketers want platforms that provide broad reach, local touch-points and affluent audiences — and college athletics have all three in spades,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

The top brands by spend are Nike, AT&T, adidas, Coca-Cola, Allstate, Capital One, Northwestern Mutual, Under Armour, UPS and Dr Pepper.

Capital one and Coke also are NCAA top-tier corporate champions.

Sports apparel and equipment is the most active category in college athletics. Led by Nike, adidas and Under Armour, the category has more than 80 deals across Power Five conferences and schools, the NCAA, College Football Playoff and Bowl Games, according to the IEG Sponsorship Report. 

The sports apparel and equipment category spends 14.6 times more than the average category in college athletics.

The top Five categories also include insurance (8.4), telecom (7.1), soft drinks (6.0), banks (5.9), QSR/restaurants (4.4) and automotive (4.0).

Nike spent 43.2 times more than the average college sports brand in the 2014/2015 season.

According to IMG College, college sports have a combined 190 million fans — 89 million of whom are women — with 31 million earning $100,000+ and 27 million in the desired 18-24 year old demographic.

Merchandise sales on college-related items tops $4.6 billion, per IMG College.

According to The Harris Poll from Harris Interactive, college football is the third most popular sport in the U.S., behind the NFL and MLB.

Humorous AT&T spots will roll-out during the season, beginning with an intro spot that lays the groundwork for the football stars as well as for viewers; and "Armchair," in which Staubach shows that even falling asleep while watch a game on TV can earn participants points in the Strongest of the Strong competition.

ESPN’s College Game Day hosts Rece Davis, Lee Corso and Kirk Herbstreit also appear in three ads that will air during Game Day and elsewhere on ESPN.

The telcomm firm just completed a $49 billion acquisition of DirecTV. enabling it to reach an estimated 26 million households in the U.S. Comcast is No. 2 with 22 million households, according to industry analysts.

New AT&T March Madness Ads Go Old School

How AT&T Earned $46M From Ohio State National Championship

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