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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep082015

AT&T Is Among Strongest Of The Strong In College Sports $1.1B Marketing Spend

By Barry Janoff

September 8, 2015: AT&T is returning full-force to the 2015 college football season with a continuation of its "Legends" campaign, this time starring a group of football icons who will compete in a series of physical and mental challenges to determine which one is strong enough to watch the College Football Playoff with Bo Jackson at his house.

This incarnation of "Legends" — versions of which ran last season during college football and basketball time periods — includes Ron Dayne, Doug Flutie, Desmond Howard, Rocket Ismail, Danny Kannell, Jerry Rice, Emmitt Smith, Roger Staubach, Herschel Walker and Steve Young.

AT&T is an official "corporate champion" partner with the NCAA.

As part of its alliance, AT&T is returning as a sponsor for the 2016 College Football National Championship Game, and this season will have "exclusive activities at and around stadiums " in select markets nationwide.

The firm also has naming rights to AT&T Stadium, home for the NFL's Dallas Cowboys, home to numerous college football games.

For the 2015 college football season, AT&T said it would highlight its "network with the nation’s strongest 4G LTE signal."

AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

Although specific financial details per company were not released, the IEG Sponsorship Report on college sports relates that sponsorship spending on college athletics totaled $1.1 billion during the 2014-15 season, a 5.9% increase over the previous year.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms.

The increase significantly exceeds the projected 4.4% increase in 2015 sponsorship spending in the overall sports category, a "factor largely driven by opportunities with the College Football Playoff," per IEG.

“Marketers want platforms that provide broad reach, local touch-points and affluent audiences — and college athletics have all three in spades,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

The top brands by spend are Nike, AT&T, adidas, Coca-Cola, Allstate, Capital One, Northwestern Mutual, Under Armour, UPS and Dr Pepper.

Capital one and Coke also are NCAA top-tier corporate champions.

Sports apparel and equipment is the most active category in college athletics. Led by Nike, adidas and Under Armour, the category has more than 80 deals across Power Five conferences and schools, the NCAA, College Football Playoff and Bowl Games, according to the IEG Sponsorship Report. 

The sports apparel and equipment category spends 14.6 times more than the average category in college athletics.

The top Five categories also include insurance (8.4), telecom (7.1), soft drinks (6.0), banks (5.9), QSR/restaurants (4.4) and automotive (4.0).

Nike spent 43.2 times more than the average college sports brand in the 2014/2015 season.

According to IMG College, college sports have a combined 190 million fans — 89 million of whom are women — with 31 million earning $100,000+ and 27 million in the desired 18-24 year old demographic.

Merchandise sales on college-related items tops $4.6 billion, per IMG College.

According to The Harris Poll from Harris Interactive, college football is the third most popular sport in the U.S., behind the NFL and MLB.

Humorous AT&T spots will roll-out during the season, beginning with an intro spot that lays the groundwork for the football stars as well as for viewers; and "Armchair," in which Staubach shows that even falling asleep while watch a game on TV can earn participants points in the Strongest of the Strong competition.

ESPN’s College Game Day hosts Rece Davis, Lee Corso and Kirk Herbstreit also appear in three ads that will air during Game Day and elsewhere on ESPN.

The telcomm firm just completed a $49 billion acquisition of DirecTV. enabling it to reach an estimated 26 million households in the U.S. Comcast is No. 2 with 22 million households, according to industry analysts.

New AT&T March Madness Ads Go Old School

How AT&T Earned $46M From Ohio State National Championship

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